# DEMA

> AI-driven e-commerce analytics

Business model and tags: B2B, SaaS, AI & machine learning, Data & analytics

## About DEMA

Innovative AI decision platform for e-commerce, providing real-time insights to optimize marketing, inventory, customer experience, and website performance for profitable growth

## Key facts

- **Industry**: Data Infrastructure and Analytics
- **Company size**: 51–250 employees
- **Headquarters**: Stockholm, Sweden
- **Founded**: 2022
- **Revenue**: Early-stage startup (no revenue figure)
- **Website**: [dema.ai](https://www.dema.ai)
- **LinkedIn**: [linkedin.com/company/dema-ai](https://www.linkedin.com/company/dema-ai)

## DEMA in the news

- [DEMA: Plattformen som maxar din lönsamhet i varje order | Henrik Hoffman Kraft](https://poddtoppen.se/podcast/1701409605/ehandelsnack/dema-plattformen-som-maxar-din-lonsamhet-i-varje-order-henrik-hoffman-kraft) · poddtoppen.se · Aug 26, 2025
  Henrik Hofmann Kraft explains how DEMA helps e-commerce businesses maximize order profitability by avoiding ROAS pitfalls and fostering data-driven decisions.
- [Podd: Make Sweden Stronger, Joel Löwenberg möter Henrik Hoffman Kraft - Medgrundare DEMA](https://www.ehandel.se/podd/podd-make-sweden-stronger-joel-lowenberg-moter-henrik-hoffman-kraft-medgrundare-dema) · ehandel.se · Aug 14, 2025
  Henrik Hoffman Kraft discusses DEMA's complex e-commerce platform, development challenges, and practical tips for online retailers.
- [Henrik Hoffman Kraft - Medgrundare DEMA](https://poddtoppen.se/podcast/1718037226/make-sweden-stronger/henrik-hoffman-kraft-medgrundare-dema) · poddtoppen.se · Aug 13, 2025
  Henrik Hoffman Kraft discusses DEMA's complex e-commerce platform, development challenges, and advice for online retailers.

[See all 19 articles](https://www.tamtam.ai/c/dema/news)

## DEMA at a glance

DEMA is a B2B SaaS company in the Data Infrastructure and Analytics industry, headquartered in Stockholm, Sweden.

DEMA was founded in 2022.

DEMA has 51–250 employees.

## Frequently asked questions about DEMA

### How many employees does DEMA have?

DEMA has 51–250 employees.

### Where is DEMA headquartered?

DEMA is headquartered in Stockholm, Sweden.

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Company data compiled by Tamtam from public sources and Tamtam's own analysis. Figures marked as estimates are modelled, not reported.

Source: https://www.tamtam.ai/c/dema