Benefit Cosmetics
Beauty products and services
- B2C
- Has physical offices
- E-commerce
- Manufacturing
- Retail
- Direct-to-consumer
- Self-serve purchase
About Benefit Cosmetics
Innovative beauty brand offering a wide range of products and services globally with a focus on fun, creativity, and providing unexpected solutions
Key facts
- Industry
- Personal Care Product Manufacturing
- Company size
- 1,001–5,000 employees
- Headquarters
- san francisco, california, United States
- Founded
- 1976
- Revenue
- $211M – $1.7BTamtam estimate
- Website
- benefitcosmetics.com
Benefit Cosmetics in the news
- WATCH: Get your brows done at Benefit Cosmetics’ revamped flagship store
Benefit Cosmetics' flagship store in Greenbelt, Philippines, has been renovated and expanded to offer enhanced brow services, workshops, and product displays.
- Benefit revives 'Bold is Beautiful' campaign with pop-up
Benefit Cosmetics is reviving its 'Bold is Beautiful' campaign with a #RaiseABrow charity pop-up shop and brow services, with all proceeds going to women's support charities.
- Benefit Cosmetics to launch 'Brow Mobile' UK tour
Benefit Cosmetics is launching a mobile brow boutique in the UK to bring its services to rural customers.
- Meet The AI Tool Helping Brands Like Benefit Cosmetics Unlock a New Kind of Creator
Benefit Cosmetics discovered a high-reach creator promoting their product through an AI tool, leading to a new brand relationship.
- One Minute With... Hannah Webley-Smith, Benefit Cosmetics
Benefit Cosmetics uses experiential marketing like pop-up bars and nationwide tours to launch products and engage customers.
Benefit Cosmetics at a glance
Benefit Cosmetics is a B2C company in the Personal Care Product Manufacturing industry, headquartered in san francisco, california, United States.
Benefit Cosmetics was founded in 1976.
Benefit Cosmetics has 1,001–5,000 employees.
Benefit Cosmetics's revenue is $211M – $1.7B (Tamtam estimate).
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