Black Swan Data
Social Prediction for Consumer Trends
- B2B
- SaaS
- AI-native
About Black Swan Data
A SaaS company using AI and social data to predict consumer behavior accurately, empowering leading CPG companies to make confident decisions faster
Key facts
- Industry
- Market Research
- Company size
- 51–250 employees
- Headquarters
- London, England, United Kingdom
- Founded
- 2011
- Revenue
- $16.5M – $107MTamtam estimate
- Website
- blackswan.com
Black Swan Data in the news
- 5 Beauty & Personal Care Demand Signals
Analysis of five emerging beauty trends like skin longevity and GLP-1 impacts to identify future brand opportunities.
- COGNIZIN® CITICOLINE NAMED "FUNCTIONAL INGREDIENT TO WATCH IN 2026" BY MINTEL & BLACK SWAN DATA, SHOWCASING ITS EXPLOSIVE GROWTH IN THE BRAIN HEALTH CATEGORY
Cognizin® (citicoline) is named a top functional ingredient for 2026 by Mintel and Black Swan Data, highlighting its significant growth in the brain health and cognitive performance market.
- Startup used by Pepsi to predict consumer behaviour raises £15m
Black Swan Data secured $18.5 million in funding to expand its AI-powered Trendscope platform that predicts consumer behavior for global CPG companies.
- Daily Research News Online no. 33508 - Black Swan Data Raises Funds for Expansion
Black Swan Data raised $18.5 million to expand its social prediction technology in the US and enhance its Trendscope platform.
- Daily Research News Online no. 29010 - Former WPP Exec Rupert Day Joins Black Swan Data
Black Swan Data has hired former WPP executive Rupert Day to expand its social prediction technology into new retail and advertising markets.
Black Swan Data at a glance
Black Swan Data is a B2B SaaS company in the Market Research industry, headquartered in London, England, United Kingdom.
Black Swan Data was founded in 2011.
Black Swan Data has 51–250 employees.
Black Swan Data's revenue is $16.5M – $107M (Tamtam estimate).
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