Florette Holding
Fresh salad production
- B2C
About Florette Holding
A leading fresh salad manufacturer, part of a cooperative group, offering a wide range of quality products while prioritizing sustainability and innovation in Europe
Key facts
- Industry
- Food and Beverage Manufacturing
- Company size
- 51–250 employees
- Headquarters
- Lessay, Normandy, France
- Revenue
- $21M – $166MTamtam estimate
- Website
- florette.com
Florette Holding in the news
- Florette Launches New Summer Campaign for 2026
Florette is launching a new summer campaign, '#SaladTok IRL', to capitalize on the maximalist salad trend and social media food discovery, supported by research showing consumer preference for multi-component salads.
- Florette celebrates ‘Summer of Salads’ with #SaladTok IRL campaign to drive category excitement
Florette is launching a 'Summer of Salads' campaign featuring a #SaladTok IRL event to promote diverse salad creations and leverage social media trends.
- Florette trades plastic bottles for cartons in vegetable soup relaunch
Florette relaunched its vegetable soup range in France, replacing plastic bottles with Pure-Pak Sense cartons to enhance sustainability, visibility, and operational efficiency.
- Mouton Noir apporte de la fraîcheur à Florette
Florette is launching a major TV and Paris metro advertising campaign managed by the agency Mouton Noir.
- Florette launches dedicated ‘Essentials’ value tier to support shoppers and drive everyday volume
Florette is launching a budget-friendly 'Essentials' salad range and a major brand refresh to maintain consumer demand amid rising grocery costs.
Florette Holding at a glance
Florette Holding is a B2C company in the Food and Beverage Manufacturing industry, headquartered in Lessay, Normandy, France.
Florette Holding has 51–250 employees.
Florette Holding's revenue is $21M – $166M (Tamtam estimate).
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