HOKA
Maximal cushion running shoes
- B2C
About HOKA
Innovative footwear company specializing in maximal cushion and minimal weight running shoes, offering a unique and fly-like experience for runners
Key facts
- Industry
- Retail Apparel and Fashion
- Company size
- 1,001–5,000 employees
- Headquarters
- Goleta, California, United States
- Revenue
- $2.6BFY2026, publicly reported
- Website
- hoka.com
HOKA in the news
- Nike, New Balance, Hoka Bet on Snoafers as Hot Footwear Trend
Snoafers, a hybrid of sneakers and loafers, have become a viral and fast-selling trend for brands including Hoka.
- Hoka’s Flagship Trail Shoe Flips the Script on Modern Midsole Tech
Hoka updated its flagship Mafate trail shoe by reversing the dual-density midsole design, enhancing comfort and performance.
- Can Hoka's Latest Super Shoe Really Help You Snag a New PR?
Hoka's Rocket X 3 racing shoe offers enhanced speed and stability with unique design features but the men's version exceeds legal heel height for races.
- Hoka Finally Updated My Favorite Supportive Walking Shoe, and Now I Want a New Pair in Every Color
Hoka updated its supportive Arahi walking shoe with improved stability, cushioning, and breathability, now available in various sizes and colors.
- Shoppers With Foot Issues Are Swapping Their Expensive Hokas for These $57 ‘Memory Foam Clouds’
Allswifit sneakers offer a budget-friendly, comfortable alternative to Hoka shoes with similar cushioning and support, favored by nurses and people with foot pain.
HOKA at a glance
HOKA is a B2C company in the Retail Apparel and Fashion industry, headquartered in Goleta, California, United States.
HOKA has 1,001–5,000 employees.
HOKA's revenue is $2.6B (FY2026, publicly reported).
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