Lotame
Consumer data activation platform
- B2B
About Lotame
End-to-end data collaboration platform for digital marketers, agencies, and media owners to onboard, access, analyze, and activate consumer data for successful business outcomes.
Key facts
- Industry
- Technology, Information and Internet
- Company size
- 51–250 employees
- Headquarters
- Columbia, Maryland, United States
- Founded
- 2006
- Revenue
- $20.6M – $134MTamtam estimate
- Website
- lotame.com
- linkedin.com/company/lotame
Lotame in the news
- "Commercial opportunities don’t get bigger than this": Lotame on the 2026 FIFA World Cup
The 2026 FIFA World Cup's expanded format offers massive marketing opportunities through data-driven segmentation, omnichannel strategies, and localized activations across three host countries.
- Onetag & Lotame Partner to Scale Global Audience Activation
Onetag partners with Lotame to enhance its platform with Lotame's cookieless audience data for improved programmatic media targeting and activation.
- Will Audience Curation Solve Addressability Challenges? 08/14/2024
Lotame Curation shifts audience targeting to supply-side private marketplaces to overcome addressability and cookie challenges, improving campaign performance.
- Publicis Doubles Down On Identity, Acquires Lotame 03/06/2025
Publicis Groupe acquired Lotame to boost its AI-driven identity and data capabilities, expanding its global reach and enhancing personalized marketing.
- The Internal Politics Blocking First-Party Data Success
Internal politics, legacy systems, and unclear data ownership block enterprises from effectively leveraging first-party data despite technological capabilities.
Lotame at a glance
Lotame is a B2B company in the Technology, Information and Internet industry, headquartered in Columbia, Maryland, United States.
Lotame was founded in 2006.
Lotame has 51–250 employees.
Lotame's revenue is $20.6M – $134M (Tamtam estimate).
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