Placer.ai
Foot traffic analytics platform
- B2B
- SaaS
- Has physical offices
- Venture-backed
- Platform
- Data & analytics
- Has a free tier
- Sales-led purchase
- Subscription
- Enterprise plan
About Placer.ai
Advanced foot traffic analytics platform providing deep insights into properties for retail, real estate, hospitality, and more to understand and maximize offline activities
Key facts
- Industry
- Software Development
- Company size
- 251–1,000 employees
- Headquarters
- Santa Cruz, California, United States
- Founded
- 2018
- Revenue
- $26M – $138MTamtam estimate
- Website
- placer.ai
- linkedin.com/company/placer
Placer.ai in the news
- Bee Cave council approves committee ordinance, Placer AI subscription and dispatch agreement extension; assistant city manager appointment approved
Bee Cave City Council approved a Placer AI subscription for geolocation analytics, formalized committee rules, appointed an assistant city manager, and extended a dispatch services agreement.
- Placer.ai: Summer traffic went cold for outlet malls in Q3
Outlet malls experienced a notable drop in foot traffic in Q3 2025, while enclosed and open-air malls saw smaller declines or slight increases.
- Asian Grocers Outperforming Broader Market
Asian grocery chains outperformed the broader grocery market in visit growth by offering cultural and experiential shopping experiences.
- Council approves Placer AI subscription after brief privacy discussion; 4‑1 vote
Bristol City Council approved buying Placer AI's foot-traffic analytics software amid privacy concerns and clarified data usage terms.
- Old Town partnership with Placer.ai draws attention from UMaine students and community
Old Town's partnership with Placer.ai uses AI location analytics to boost local marketing and economic decisions, but raises privacy concerns among residents and students.
Placer.ai at a glance
Placer.ai is a B2B SaaS company in the Software Development industry, headquartered in Santa Cruz, California, United States.
Placer.ai was founded in 2018.
Placer.ai has 251–1,000 employees.
Placer.ai's revenue is $26M – $138M (Tamtam estimate).
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