Rare Beauty
Beauty products and cosmetics
- B2C
- E-commerce
- Direct-to-consumer
- Self-serve purchase
- Public pricing page
About Rare Beauty
This brand provides makeup products designed to enhance individuality and promote self-expression, exclusive to Sephora, Space NK, and their website
Key facts
- Industry
- Personal Care Product Manufacturing
- Company size
- 251–1,000 employees
- Headquarters
- El Segundo, California, United States
- Revenue
- $111M – $877MTamtam estimate
- Website
- rarebeauty.com
Rare Beauty in the news
- SELENA GOMEZ ANNOUNCES FOURTH ANNUAL RARE IMPACT FUND BENEFIT SUPPORTING YOUTH MENTAL HEALTH
Selena Gomez is hosting the fourth annual Rare Impact Fund Benefit in Los Angeles on October 14 to support youth mental health initiatives globally, aiming to raise funds and awareness.
- Rare Beauty’s New Fragrance Had Everyone Asking What I Was Wearing
Rare Beauty introduced its second fragrance, Rare Beginnings, a versatile fruity floral scent with layering options, receiving positive reviews.
- Selena Gomez ‘Always Knew’ She Wanted Rare Beauty To Be ‘More Than A Beauty Brand,’ Rare Impact Fund President Says
Selena Gomez launched Rare Beauty with the Rare Impact Fund to integrate mental health advocacy and support for young people directly into the brand's core mission.
- The trend that made me smell better than ever is taking over the beauty industry
Scent layering is a growing beauty trend that involves combining various fragrances, lotions, and oils to create a unique personal scent and is now being adopted by brands like Rare Beauty.
- Rare Beauty Brings Its Fragrance To Life With Scratch-And-Sniff Billboards
Rare Beauty launched its new fragrance with interactive scratch-and-sniff billboards in New York City, allowing consumers to sample the scent and order a physical sample via QR code.
Rare Beauty at a glance
Rare Beauty is a B2C company in the Personal Care Product Manufacturing industry, headquartered in El Segundo, California, United States.
Rare Beauty has 251–1,000 employees.
Rare Beauty's revenue is $111M – $877M (Tamtam estimate).
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