Swatch
Swiss watch maker and innovator
- B2C
- Has physical offices
- Publicly traded
- Manufacturing
- Retail
- Direct-to-consumer
- Self-serve purchase
About Swatch
A pioneering Swiss watchmaker known for innovative and creative designs, strong presence in sports and arts, storytelling, and creating dynamic working environments
Key facts
- Industry
- Retail Luxury Goods and Jewelry
- Company size
- 10,000+ employees
- Headquarters
- biel/bienne, bern, Switzerland
- Founded
- 1983
- Revenue
- CHF 6.3BFY2025, publicly reported
- Website
- swatch.com
- linkedin.com/company/swatch-ltd-
Swatch in the news
- Swatch Nines Bike 2026 bringt MTB und BMX zusammen
A major multisport event in Austria featuring integrated BMX and MTB courses, professional competitions, and free public shows in June 2026.
- Swatch Big Bold: Oversized quartz watch with street-style flair
The Swatch Big Bold line provides oversized, fashion-forward quartz watches at accessible price points for younger consumers.
- Aesop and Swatch arrive at Ibiza Gallery with new store openings
Swatch and Aesop opened new retail stores in the Ibiza Gallery luxury shopping center.
- Time’s up for Swatch?
Swiss watchmaker Swatch Group is struggling with a massive profit collapse and a legal battle against activist investors challenging the Hayek family's tight control and governance practices.
- Buying Guide: When Worlds Collide, Six of the Best Collaboration Watches
A guide showcasing six recent watch collaborations that blend diverse brand aesthetics, featuring brands like Zenith, Swatch, and TAG Heuer.
Swatch at a glance
Swatch is a B2C company in the Retail Luxury Goods and Jewelry industry, headquartered in biel/bienne, bern, Switzerland.
Swatch was founded in 1983.
Swatch has 10,000+ employees.
Swatch's revenue is CHF 6.3B (FY2025, publicly reported).
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