The Insights Family

Global family market research

About The Insights Family

A global leader in kids, parents, and family market research, providing real-time data and insights to leading brands and agencies worldwide

The Insights Family: The road to Black Friday starts here
The Insights Family advises marketers on Black Friday and Christmas campaigns for kids and families, emphasizing adapting to current trends rather than relying on past data.
toysnplaythings.media · Aug 29, 2026
Insights Family: Parents are spending, but not settling
Parents are increasingly selective about toy purchases, prioritizing developmental benefits and long-term engagement over just price, according to The Insights Family's latest data.
toysnplaythings.media · Jun 26, 2026
Insight: Kids buy with a little help from their friends
Word of mouth and peer influence have become the leading factors in how children discover new brands, outpacing traditional advertising methods.
toysnplaythings.media · May 29, 2026
Daily Research News Online no. 38567 - Insights Family Founder Takes NED Role at Tribes
The Insights Family founder Nick Richardson joined digital product creation specialist Tribes as a Non-Executive Director.
mrweb.com · Jul 22, 2025
Jack Day joins The Insights Family
Jack Day joins the global family market research firm as Global Strategic Account Director to lead commercial expansion and client growth.
toyworldmag.co.uk · Oct 30, 2024

The Insights Family is a B2B company in the Market Research industry, headquartered in manchester, greater manchester, United Kingdom.

The Insights Family was founded in 2017.

The Insights Family has 11–50 employees.

The Insights Family's revenue is $5.8M – $43.8M (Tamtam estimate).

Tamtam finds the companies that match your ideal customer, researches each account and tells you who to contact and when.