Trax Retail
AI-powered retail data platform
- B2B
- SaaS
About Trax Retail
AI-powered platform delivering real-time retail data, shelf monitoring, analytics, and shopper engagement to global CPGs and retailers.
Key facts
- Industry
- Information Technology & Services
- Company size
- 251–1,000 employees
- Headquarters
- boston, massachusetts, United States
- Founded
- 2010
- Revenue
- $37.4M – $252MTamtam estimate
- Website
- traxretail.com
- linkedin.com/company/trax-retail
Trax Retail in the news
- Survey.com Revenue 2025: $83.4M Est. ARR (Bootstrapped)
Dynamic Merchandising, now part of Trax Retail, provides on-demand retail merchandising services to CPGs and emerging brands using data, mobile technology, and a national team of field reps to impact in-store performance.
- Trax founder’s next venture has the NBA as its first customer
Joel Bar-El, co-founder of Trax Retail, has launched two new ventures: Swish, a sports-tech company with the NBA as its first customer, and the Bar-El Center, a mentoring initiative, following Trax's sale to a private fund.
- Survey.com Revenue 2025: $83.4M Est. ARR
Trax Retail's Dynamic Merchandising, formerly Survey.com, offers an on-demand retail merchandising service using data and field reps to improve in-store performance for brands.
- Trax founder’s next venture has the NBA as its first customer
Joel Bar-El, co-founder of Trax, has launched Swish, a sports-tech company with the NBA as its first customer, after Trax was sold to a private fund following a period of financial adjustment.
- Dubai investor applies to wind up Trax Retail group’s Cayman holding firm
A Dubai investor is seeking to liquidate the Cayman Islands holding company of Trax Retail.
Trax Retail at a glance
Trax Retail is a B2B SaaS company in the Information Technology & Services industry, headquartered in boston, massachusetts, United States.
Trax Retail was founded in 2010.
Trax Retail has 251–1,000 employees.
Trax Retail's revenue is $37.4M – $252M (Tamtam estimate).
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