# List of DTC brands in London
Tamtam tracks 258 DTC brands headquartered in London. This list ranks the 30 largest by number of employees on LinkedIn, led by Marks and Spencer, Nothing and Burberry. Their median headcount is 1,950. Half of them were founded in 1994 or later.
These London-based companies primarily operate in the retail sector, with a strong emphasis on fashion, luxury goods, and general merchandise. They represent a mix of established large groups and some younger, mid-sized firms. Notable examples include Marks and Spencer, a global retailer; Burberry, an innovative luxury brand; Nothing, a tech company building smartphones; and Charlotte Tilbury Beauty, a global beauty brand.
The data shows a clear concentration in retail, particularly in apparel and luxury, with companies like River Island, New Look, COS, AllSaints, TOPSHOP TOPMAN, Dr. Martens plc, BHS, Mountain Warehouse, and Jimmy Choo all headquartered in London. The founding dates span a wide range, from the mid-19th century to the 2010s, indicating both historical presence and more recent entries in the market.
๐ฌ๐ง London ยท 30 companies ยท Updated Nov 11, 2026
| # | Company | Industry | Headquarters | Employees | Founded |
|---|---|---|---|---|---|
| 1 | [Marks and Spencer](https://www.tamtam.ai/c/marks-and-spencer) (jobs.marksandspencer.com)
Global retailer delivering quality products through physical and digital channels while prioritizing innovation and value for millions of customers across the world. | Retail | ๐ฌ๐ง London | 40,055 | 1884 |
| 2 | [Nothing](https://www.tamtam.ai/c/nothing-london) (nothing.tech)
London-based tech company building smartphones and audio equipment with iconic design and intuitive engineering as an alternative to established industry giants. | Technology, Information and Internet | ๐ฌ๐ง London | 29,964 | 2020 |
| 3 | [Burberry](https://www.tamtam.ai/c/burberry) (burberrycareers.com)
Innovative global luxury brand with British heritage, known for iconic trench coats and commitment to sustainability, diversity, and inclusion | Retail Luxury Goods and Jewelry | ๐ฌ๐ง London | 8,769 | 1856 |
| 4 | [River Island](https://www.tamtam.ai/c/river-island) (careers.riverisland.com)
Family-owned UK fashion brand with over 70 years on the high street, focusing on customer connection, innovation, wellbeing, and sustainability. | Retail | ๐ฌ๐ง London | 8,600 | 1948 |
| 5 | [New Look](https://www.tamtam.ai/c/new-look-london) (newlookgroup.com)
A global, multichannel fashion brand offering on-trend, value-fashion for women, men, and teenage girls since 1969, focusing on affordability and customer satisfaction | Retail | ๐ฌ๐ง London | 8,420 | 1969 |
| 6 | [COS](https://www.tamtam.ai/c/cos-london) (career.cos.com)
This company offers luxury ready-to-wear and accessories with a focus on sustainable craftsmanship, quality, superior colors, and original storytelling | Retail Apparel and Fashion | ๐ฌ๐ง London | 4,500 | 2007 |
| 7 | [Charlotte Tilbury Beauty](https://www.tamtam.ai/c/charlotte-tilbury-beauty) (charlottetilbury.com)
Global beauty brand founded by makeup artist Charlotte Tilbury, offering award-winning makeup and skincare products loved by supermodels and icons worldwide Join the Dream Team today! | Personal Care Product Manufacturing | ๐ฌ๐ง London | 3,357 | 2013 |
| 8 | [AllSaints](https://www.tamtam.ai/c/allsaints) (careers.allsaints.com)
A customer-centric global team creating cool clothes, curating all aspects of style in-house Agile, responsible, and focused on customer satisfaction | Retail Apparel and Fashion | ๐ฌ๐ง London | 2,923 | 1994 |
| 9 | [TOPSHOP TOPMAN](https://www.tamtam.ai/c/topshop-topman) (community.workday.com)
It is a global fashion retailer known for its trendsetting designs, creative workforce, and commitment to recruiting top industry talent. | Retail Apparel and Fashion | ๐ฌ๐ง London | 2,727 | |
| 10 | [Saga plc.](https://www.tamtam.ai/c/saga-plc) (saga.co.uk)
A dynamic company focused on providing exceptional experiences for people over 50, driving positive change in markets and communities | Financial Services | ๐ฌ๐ง London | 2,622 | 1951 |
| 11 | [Dr. Martens plc](https://www.tamtam.ai/c/dr-martens-plc) (drmartens.com)
Design and manufacture of iconic British air-cushioned boots known for durability, comfort, and association with rebellious subcultures worldwide. | Retail | ๐ฌ๐ง London | 2,539 | |
| 12 | [BHS](https://www.tamtam.ai/c/bhs) (bhs.com)
A brand reviving iconic British retail with fashion, homewares, and lighting, embracing change, investing, and bringing British style to communities | Retail | ๐ฌ๐ง London | 2,354 | |
| 13 | [Mountain Warehouse](https://www.tamtam.ai/c/mountain-warehouse) (mountainwarehouse.com)
A leading Outdoor Retailer founded in 1997, with over 400 stores worldwide and a strong online presence, seeking talented individuals to join their dynamic team | Retail | ๐ฌ๐ง London | 2,045 | 1997 |
| 14 | [Jimmy Choo](https://www.tamtam.ai/c/jimmy-choo) (row.jimmychoo.com)
Luxury fashion house offering iconic shoes, handbags, accessories, and fragrances Embracing diversity, equality, and inclusion in all aspects of business | Retail Luxury Goods and Jewelry | ๐ฌ๐ง London | 1,987 | 1996 |
| 15 | [Penguin Random House UK](https://www.tamtam.ai/c/penguin-random-house-uk) (penguin.co.uk)
Publishing diverse voices globally through numerous imprints, combining creativity, technology, and collaboration to reach wide audiences. | Book and Periodical Publishing | ๐ฌ๐ง London | 1,950 | 2013 |
| 16 | [ghd](https://www.tamtam.ai/c/ghd-london) (ghdhair.com)
A stylish and innovative company known for its acclaimed range of hair stylers, focused on growth, innovation, and global expansion | Retail | ๐ฌ๐ง London | 1,772 | 2001 |
| 17 | [Crew Clothing Company](https://www.tamtam.ai/c/crew-clothing-company) (crewclothing.co.uk)
An iconic British clothing brand inspired by English heritage, offering top quality products and empowering team members to become "True Crew" | Retail | ๐ฌ๐ง London | 1,712 | 1993 |
| 18 | [Tropic Skincare](https://www.tamtam.ai/c/tropic-skincare) (tropicskincare.com)
We create ethical and effective beauty products in the UK, with clinically tested formulas and a commitment to real change | Personal Care Product Manufacturing | ๐ฌ๐ง London | 1,659 | 2004 |
| 19 | [Reiss](https://www.tamtam.ai/c/reiss) (reiss.com)
A modern fashion house creating timeless women's, men's, and children's clothing and accessories with a focus on elegance, quality, and customer service | Retail | ๐ฌ๐ง London | 1,550 | 1971 |
| 20 | [The White Company](https://www.tamtam.ai/c/the-white-company) (thewhitecompany.com)
Designing and creating high-quality, stylish home products, primarily in white, focusing on attention to detail and lasting collections for customers and employees. | Retail | ๐ฌ๐ง London | 1,519 | 1994 |
| 21 | [Monsoon Accessorize](https://www.tamtam.ai/c/monsoon-accessorize) (monsoonjobs.com)
Designs and sells vibrant bohemian-inspired clothes using hand-crafted fabrics from Asian artisans, focusing on ethical sourcing and unique quality. | Retail | ๐ฌ๐ง London | 1,487 | 1973 |
| 22 | [Kurt Geiger](https://www.tamtam.ai/c/kurt-geiger) (bit.ly)
A London-based footwear and accessories retailer promoting creativity, kindness, diversity, and inclusion through statement styles and kindness-driven initiatives globally | Retail | ๐ฌ๐ง London | 1,435 | 1963 |
| 23 | [Nails.INC](https://www.tamtam.ai/c/nails-inc) (nailsinc.com)
A leading global nail brand founded in 1999, offering innovative, high-quality nail products and a full beauty range worldwide | Retail | ๐ฌ๐ง London | 1,373 | 1999 |
| 24 | [Cybersecurity Experts](https://www.tamtam.ai/c/cybersecurity-experts) (msdevs.org)
A pharmaceutical company that specializes in producing and distributing medical drugs and healthcare products | Technology, Information and Internet | ๐ฌ๐ง London | 1,293 | 2022 |
| 25 | [Paul Smith](https://www.tamtam.ai/c/paul-smith) (paulsmith.com)
Design and retail of creative fashion products including clothing and collaborations, originating from a small shop in Nottingham, England. | Retail Luxury Goods and Jewelry | ๐ฌ๐ง London | 1,212 | 1970 |
| 26 | [Alexander McQueen](https://www.tamtam.ai/c/alexander-mcqueen) (alexandermcqueen.com)
It is a British luxury fashion house known for its individuality, strength, and uncompromising quality under creative direction of Seรกn McGirr. | Retail Luxury Goods and Jewelry | ๐ฌ๐ง London | 1,180 | |
| 27 | [French Connection](https://www.tamtam.ai/c/french-connection) (frenchconnection.com)
A British design-led brand offering distinctive womenswear, menswear, accessories, and home products globally through retail, e-commerce, wholesale, and licensing channels | Retail | ๐ฌ๐ง London | 1,132 | 1972 |
| 28 | [Gousto](https://www.tamtam.ai/c/gousto) (gousto.co.uk)
Gousto helps busy families cook delicious meals by delivering perfectly measured ingredients, fostering togetherness over home-cooked dinners Fast-growing and acclaimed | Food and Beverage Services | ๐ฌ๐ง London | 1,114 | 2012 |
| 29 | [Moss](https://www.tamtam.ai/c/moss-london) (moss.co.uk)
Established in 1851, this company pioneers ready-to-wear suits and empowers customers to look and feel their best for all occasions | Retail Apparel and Fashion | ๐ฌ๐ง London | 1,057 | 1851 |
| 30 | [Dishoom](https://www.tamtam.ai/c/dishoom) (dishoom.com)
A vibrant homage to Bombayโs old Irani cafรฉs, Dishoom focuses on serving guests with Seva, warmth, and excellence through a first-class team | Restaurants | ๐ฌ๐ง London | 967 | 2010 |
## How this list is built
Every company on this list has a Tamtam company profile. The industry is the one the company gives on LinkedIn; categories such as SaaS or fintech are classified by Tamtam's AI from the company's website and LinkedIn page; and the headquarters city must match the company's own address. Companies are ranked by the number of employees on LinkedIn, and the list is refreshed every night. Classifications can be wrong, so treat the list as a starting point rather than an official ranking. Last updated Nov 11, 2026.
## More company lists in London
- [The largest companies in London](https://www.tamtam.ai/l/largest-companies-london) (12,882)
- [Multinational companies in London](https://www.tamtam.ai/l/multinational-companies-london) (3,652)
- [Financial Services companies in London](https://www.tamtam.ai/l/financial-services-companies-london) (1,862)
- [Financial services firms in London](https://www.tamtam.ai/l/financial-services-firms-london) (1,824)
- [SaaS companies in London](https://www.tamtam.ai/l/saas-companies-london) (1,615)
- [Professional services firms in London](https://www.tamtam.ai/l/professional-services-firms-london) (1,248)
- [Software Development companies in London](https://www.tamtam.ai/l/software-development-companies-london) (1,217)
- [Retail chains in London](https://www.tamtam.ai/l/retail-chains-london) (942)
- [IT Services and IT Consulting companies in London](https://www.tamtam.ai/l/it-services-and-it-consulting-companies-london) (693)
- [Companies with a mobile app in London](https://www.tamtam.ai/l/companies-with-mobile-app-london) (667)
- [Consulting firms in London](https://www.tamtam.ai/l/consulting-firms-london) (648)
- [IT services companies in London](https://www.tamtam.ai/l/it-services-companies-london) (607)
- [Subscription businesses in London](https://www.tamtam.ai/l/subscription-businesses-london) (544)
- [Venture capital and private equity firms in London](https://www.tamtam.ai/l/vc-and-private-equity-firms-london) (539)
- [Marketing and communications agencies in London](https://www.tamtam.ai/l/marketing-agencies-london) (533)
- [Retail Apparel and Fashion companies in London](https://www.tamtam.ai/l/retail-apparel-and-fashion-companies-london) (498)
- [Advertising Services companies in London](https://www.tamtam.ai/l/advertising-services-companies-london) (480)
- [Companies with in-house R&D in London](https://www.tamtam.ai/l/r-and-d-companies-london) (477)
- [AI companies in London](https://www.tamtam.ai/l/ai-companies-london) (456)
- [Investment Management companies in London](https://www.tamtam.ai/l/investment-management-companies-london) (452)
- [Hotel and hospitality groups in London](https://www.tamtam.ai/l/hospitality-groups-london) (445)
- [Luxury brands in London](https://www.tamtam.ai/l/luxury-brands-london) (428)
- [AI-native companies in London](https://www.tamtam.ai/l/ai-native-companies-london) (407)
- [E-commerce companies in London](https://www.tamtam.ai/l/ecommerce-companies-london) (384)
## The same list elsewhere in United Kingdom
- [DTC brands in the United Kingdom](https://www.tamtam.ai/l/d2c-brands-united-kingdom) (587)
- [DTC brands in Manchester](https://www.tamtam.ai/l/dtc-brands-manchester) (30)
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Source: https://www.tamtam.ai/l/d2c-brands-london