# DTC brands headquartered in Amsterdam

Tamtam tracks 42 DTC brands headquartered in Amsterdam. This list ranks the 30 largest by number of employees on LinkedIn, led by HEMA, Tommy Hilfiger and Rituals (B Corp™). Their median headcount is 182. Half of them were founded in 2011 or later.

The direct-to-consumer (DTC) brands in Amsterdam are primarily mid-sized to large companies, with a strong focus on retail, apparel, and personal care. HEMA, founded in 1926, offers self-designed products across multiple channels, while Tommy Hilfiger, established in 1985, is a global designer lifestyle brand. Rituals, founded in 2000, provides luxury home and body products, and Suitsupply, also from 2000, specializes in high-quality suiting. KARL LAGERFELD is a fashion brand, and Storio group develops personalized photo products.

A notable trend among these Amsterdam-based DTC brands is a commitment to sustainability and ethical practices. Companies like Rituals and MR MARVIS are B Corporations, and Fairphone, founded in 2013, focuses on creating sustainable electronics. Ace & Tate, an eyewear company from 2013, also promotes transparency and sustainability, reflecting a common emphasis on conscious consumerism.

🇳🇱 Amsterdam · 30 companies · Updated Nov 12, 2026

| # | Company | Industry | Headquarters | Employees | Founded |
|---|---|---|---|---|---|
| 1 | [HEMA](https://www.tamtam.ai/c/hema) (hema.nl)<br>Creating a better everyday life with quality and stylish self-designed products since 1926, available in multiple countries and through various channels | Retail | 🇳🇱 Amsterdam | 17,000 | 1926 |
| 2 | [Tommy Hilfiger](https://www.tamtam.ai/c/tommy-hilfiger) (usa.tommy.com)<br>Global designer lifestyle brand offering premium apparel, accessories, and licensed products with extensive retail presence and strong consumer recognition. | Retail Apparel and Fashion | 🇳🇱 Amsterdam | 12,840 | 1985 |
| 3 | [Rituals (B Corp™)](https://www.tamtam.ai/c/rituals-b-corp) (rituals.com)<br>Luxury brand offering home and body products to promote personal wellbeing, sustainability, and social initiatives in 36 countries worldwide | Personal Care Product Manufacturing | 🇳🇱 Amsterdam | 8,868 | 2000 |
| 4 | [Suitsupply](https://www.tamtam.ai/c/suitsupply) (suitsupply.com)<br>A European-based company offering high-quality, affordable suiting globally with a focus on detail, craftsmanship, and innovative technologies for a perfect fit | Retail Apparel and Fashion | 🇳🇱 Amsterdam | 1,616 | 2000 |
| 5 | [KARL LAGERFELD](https://www.tamtam.ai/c/karl-lagerfeld) (karllagerfeld.com)<br>This fashion brand carries on the iconic vision of its founder, blending Parisian classics with a rock-chic attitude in its collections for men, women, and kids | Retail Apparel and Fashion | 🇳🇱 Amsterdam | 1,298 |  |
| 6 | [Storio group](https://www.tamtam.ai/c/storio-group) (storiogroup.com)<br>Storio group specializes in creating personalized photo products to bring customers' stories to life through high-quality gifts and keepsakes | Software Development | 🇳🇱 Amsterdam | 1,085 |  |
| 7 | [Polaroid](https://www.tamtam.ai/c/polaroid) (polaroid.com)<br>Analog instant photography brand creating tools to connect people, appreciate everyday moments, and preserve memories to be cherished forever | Photography | 🇳🇱 Amsterdam | 919 | 1937 |
| 8 | [Ace & Tate](https://www.tamtam.ai/c/ace-and-tate) (careers.aceandtate.com)<br>Innovative eyewear company promoting transparency, sustainability, and collaboration with a focus on positive change for people and the planet | Retail Apparel and Fashion | 🇳🇱 Amsterdam | 508 | 2013 |
| 9 | [Armada Music](https://www.tamtam.ai/c/armada-music) (armadamusic.com)<br>The company is a leading independent dance music label representing top artists, managing over 40,000 tracks, and launching a dance music investment company | Musicians | 🇳🇱 Amsterdam | 344 |  |
| 10 | [Body&Fit](https://www.tamtam.ai/c/body-and-fit) (bodyandfit.com)<br>supplying sports, lifestyle, and fitness nutrition products worldwide, focusing on innovation, performance, and direct-to-consumer sales. | Wellness and Fitness Services | 🇳🇱 Amsterdam | 290 |  |
| 11 | [Vision Healthcare NV](https://www.tamtam.ai/c/vision-healthcare-nv) (visionhealthcare.eu)<br>Revolutionizing consumer healthcare with innovative solutions, fostering a consumer-centric approach, embracing digital advancements, and encouraging relentless ambition and impactful actions | Retail Health and Personal Care Products | 🇳🇱 Amsterdam | 268 |  |
| 12 | [MR MARVIS](https://www.tamtam.ai/c/mr-marvis) (mrmarvis.com)<br>This company creates iconic designs, provides excellent service, and makes conscious decisions for people & planet Official B Corporation since March 2023 | Retail Apparel and Fashion | 🇳🇱 Amsterdam | 245 | 2016 |
| 13 | [Fairphone](https://www.tamtam.ai/c/fairphone) (fairphone.com)<br>Building a movement for fairer electronics by creating sustainable tech and expanding the market for ethical products, changing how products are made. | Computers and Electronics Manufacturing | 🇳🇱 Amsterdam | 223 | 2013 |
| 14 | [Gisou by Negin Mirsalehi](https://www.tamtam.ai/c/gisou-by-negin-mirsalehi) (gisou.com)<br>Creation of honey-infused beauty and haircare products using sustainably sourced ingredients from a family bee garden, focused on high-quality formulas and heritage. | Personal Care Product Manufacturing | 🇳🇱 Amsterdam | 187 | 2015 |
| 15 | [Marie-Stella-Maris (B Corp)](https://www.tamtam.ai/c/marie-stella-maris-b-corp) (marie-stella-maris.com)<br>Luxury home and body fragrances, unique character. Social mission, clean water access worldwide. Impactful gifts, corporate gifting opportunities. | Retail Health and Personal Care Products | 🇳🇱 Amsterdam | 182 | 2011 |
| 16 | [Polarsteps](https://www.tamtam.ai/c/polarsteps) (polarsteps.com)<br>A travel app that helps users plan, track, and share their adventures through a personalized digital map and Travel Book Inspired by exploration | Software Development | 🇳🇱 Amsterdam | 109 | 2015 |
| 17 | [Love Stories](https://www.tamtam.ai/c/love-stories) (lovestoriesintimates.com)<br>A lingerie brand created by women, offering colorful and playful designs for bralettes, loungewear, and pajama sets to mix-and-match with confidence | Retail Apparel and Fashion | 🇳🇱 Amsterdam | 91 | 2013 |
| 18 | [Daily Paper](https://www.tamtam.ai/c/daily-paper) (dailypaperclothing.com)<br>Amsterdam-based fashion brand providing contemporary menswear and womenswear collections inspired by African heritage through timeless ready-to-wear designs, accessories, and seasonal lifestyle capsules. | Retail Apparel and Fashion | 🇳🇱 Amsterdam | 68 | 2012 |
| 19 | [DENHAM the Jeanmaker](https://www.tamtam.ai/c/denham-the-jeanmaker) (denham.com)<br>Premium denim brand based in Amsterdam, creating quality collections for men, women, and children, with a focus on innovation, tradition, and attention to detail | Retail Apparel and Fashion | 🇳🇱 Amsterdam | 65 | 2008 |
| 20 | [VELORETTI](https://www.tamtam.ai/c/veloretti) (veloretti.com)<br>This company designs and produces durable, stylish bikes for daily commuters, with a focus on electric and city bikes Based in Amsterdam, handmade in Europe | Retail | 🇳🇱 Amsterdam | 65 | 2012 |
| 21 | [Goldbergh](https://www.tamtam.ai/c/goldbergh) (goldbergh.com)<br>Fashion-forward sportswear brand empowering women to move confidently in any environment, from snow-covered peaks to the gym | Retail Apparel and Fashion | 🇳🇱 Amsterdam | 46 | 2011 |
| 22 | [TANITA Europe - Leading Health Insights](https://www.tamtam.ai/c/tanita-europe-leading-health-insights) (tanita.eu)<br>Development and sales of advanced body composition monitors using BIA technology for health, fitness, medical, and consumer use worldwide. | Wellness and Fitness Services | 🇳🇱 Amsterdam | 46 | 1923 |
| 23 | [TI SENTO](https://www.tamtam.ai/c/ti-sento) (tisento-milano.com)<br>Creating classic yet modern jewelry designs for over 20 years, inspired by iconic shapes with a timeless appeal and sold globally | Retail Luxury Goods and Jewelry | 🇳🇱 Amsterdam | 43 | 2003 |
| 24 | [POM Amsterdam](https://www.tamtam.ai/c/pom-amsterdam) (pom-amsterdam.com)<br>It specializes in colorful, high-quality clothing and scarves, featuring handmade prints that bring energy and happiness to everyday life. | Retail Apparel and Fashion | 🇳🇱 Amsterdam | 32 | 2011 |
| 25 | [A Beautiful Story l B-Corp](https://www.tamtam.ai/c/a-beautiful-story-l-b-corp) (abeautifulstory.eu)<br>A Beautiful Story creates jewelry, cards, and gifts with special meanings, supporting craftsmen in Nepal for fair wages and independence | Retail Apparel and Fashion | 🇳🇱 Amsterdam | 32 | 2006 |
| 26 | [Tumble 'N Dry](https://www.tamtam.ai/c/tumble-n-dry) (tumblendry.com)<br>A Dutch children's clothing brand designing affordable and comfortable clothing for kids aged 0-14, using organic cotton and recycled materials | Retail Apparel and Fashion | 🇳🇱 Amsterdam | 30 | 2007 |
| 27 | [BALR.](https://www.tamtam.ai/c/balr) (balr.com)<br>Luxury lifestyle brand offering high-end fashion, travel products, and accessories for men and women, inspiring individuals to live an aspirational and luxurious lifestyle | Retail Apparel and Fashion | 🇳🇱 Amsterdam | 30 | 2013 |
| 28 | [BEERWULF®](https://www.tamtam.ai/c/beerwulf) (beerwulf.com)<br>Beerwulf is a beer delivery service based in Amsterdam, offering a wide selection of beers, beer taps, kegs, and beery knowledge to customers across Europe | Food and Beverage Services | 🇳🇱 Amsterdam | 26 | 2016 |
| 29 | [SNOTbv](https://www.tamtam.ai/c/snotbv) (nasomatto.com)<br>Artistic perfumery company creating unique fragrances, promoting cross-cultural dialogue through art installations, and seeking global partners for distribution | Personal Care Product Manufacturing | 🇳🇱 Amsterdam | 23 |  |
| 30 | [IBANA](https://www.tamtam.ai/c/ibana) (ibana.nl)<br>A Dutch fashion brand for women specializing in trendy and stylish clothing | Retail Apparel and Fashion | 🇳🇱 Amsterdam | 21 | 2008 |

## How this list is built

Every company on this list has a Tamtam company profile. The industry is the one the company gives on LinkedIn; categories such as SaaS or fintech are classified by Tamtam's AI from the company's website and LinkedIn page; and the headquarters city must match the company's own address. Companies are ranked by the number of employees on LinkedIn, and the list is refreshed every night. Classifications can be wrong, so treat the list as a starting point rather than an official ranking. Last updated Nov 12, 2026.

## More company lists in Amsterdam

- [The largest companies in Amsterdam](https://www.tamtam.ai/l/largest-companies-amsterdam) (1,907)
- [Multinational companies in Amsterdam](https://www.tamtam.ai/l/multinational-companies-amsterdam) (561)
- [SaaS companies in Amsterdam](https://www.tamtam.ai/l/saas-companies-amsterdam) (254)
- [Software Development companies in Amsterdam](https://www.tamtam.ai/l/software-development-companies-amsterdam) (192)
- [Retail chains in Amsterdam](https://www.tamtam.ai/l/retail-chains-amsterdam) (185)
- [Professional services firms in Amsterdam](https://www.tamtam.ai/l/professional-services-firms-amsterdam) (153)
- [Financial services firms in Amsterdam](https://www.tamtam.ai/l/financial-services-firms-amsterdam) (150)
- [Financial Services companies in Amsterdam](https://www.tamtam.ai/l/financial-services-companies-amsterdam) (149)
- [IT Services and IT Consulting companies in Amsterdam](https://www.tamtam.ai/l/it-services-and-it-consulting-companies-amsterdam) (140)
- [Companies with in-house R&D in Amsterdam](https://www.tamtam.ai/l/r-and-d-companies-amsterdam) (129)
- [Hotel and hospitality groups in Amsterdam](https://www.tamtam.ai/l/hospitality-groups-amsterdam) (124)
- [Consulting firms in Amsterdam](https://www.tamtam.ai/l/consulting-firms-amsterdam) (116)
- [IT services companies in Amsterdam](https://www.tamtam.ai/l/it-services-companies-amsterdam) (112)
- [Companies with a mobile app in Amsterdam](https://www.tamtam.ai/l/companies-with-mobile-app-amsterdam) (106)
- [AI companies in Amsterdam](https://www.tamtam.ai/l/ai-companies-amsterdam) (93)
- [Retail Apparel and Fashion companies in Amsterdam](https://www.tamtam.ai/l/retail-apparel-and-fashion-companies-amsterdam) (90)
- [E-commerce companies in Amsterdam](https://www.tamtam.ai/l/ecommerce-companies-amsterdam) (83)
- [Subscription businesses in Amsterdam](https://www.tamtam.ai/l/subscription-businesses-amsterdam) (82)
- [Hospitality companies in Amsterdam](https://www.tamtam.ai/l/hospitality-companies-amsterdam) (81)
- [Technology, Information and Internet companies in Amsterdam](https://www.tamtam.ai/l/technology-information-and-internet-companies-amsterdam) (77)
- [Critical infrastructure operators in Amsterdam](https://www.tamtam.ai/l/critical-infrastructure-operators-amsterdam) (75)
- [AI-native companies in Amsterdam](https://www.tamtam.ai/l/ai-native-companies-amsterdam) (66)
- [Business Consulting and Services companies in Amsterdam](https://www.tamtam.ai/l/business-consulting-and-services-companies-amsterdam) (65)
- [Restaurants companies in Amsterdam](https://www.tamtam.ai/l/restaurants-companies-amsterdam) (61)

## The same list elsewhere in Netherlands

- [DTC brands in the Netherlands](https://www.tamtam.ai/l/dtc-brands-netherlands) (96)
- [DTC brands in North Holland](https://www.tamtam.ai/l/dtc-brands-north-holland) (56)

## The same list elsewhere

- [DTC brands in the world](https://www.tamtam.ai/l/dtc-brands-in-the-world) (4,334)
- [DTC brands in Europe](https://www.tamtam.ai/l/dtc-brands-in-europe) (2,335)

---

Source: https://www.tamtam.ai/l/dtc-brands-amsterdam