# The 26 largest DTC brands in Indonesia

Tamtam tracks 26 DTC brands headquartered in Indonesia. This list ranks all of them by number of employees on LinkedIn, led by SKINTIFIC, FIT HUB and PT Star Cosmos. Their median headcount is 492. Half of them were founded in 2016 or later. The most common headquarters are Jakarta (17).

The direct-to-consumer (DTC) brands in Indonesia are primarily medium-sized firms, with a strong presence in health and personal care products. Companies like SKINTIFIC, specializing in skincare with patented technology, and Mine., creating bespoke niche fragrances, exemplify this trend. Additionally, Dekoruma offers home and living solutions with a focus on Japandi style, while FIT HUB democratizes access to wellness through digital innovation and offline locations.

The data shows a concentration of these DTC brands in Jakarta, which serves as the headquarters for many, including Xiaomi Indonesia, a global internet company focusing on smartphones and IoT devices. Other companies like PT Star Cosmos, established in 1976, represent a more mature segment within the consumer electronics industry, indicating a mix of younger and older firms.

🇮🇩 Indonesia · 26 companies · Updated Nov 12, 2026

| # | Company | Industry | Headquarters | Employees | Founded |
|---|---|---|---|---|---|
| 1 | [SKINTIFIC](https://www.tamtam.ai/c/skintific) (skintific.com)<br>Skincare company using patented technology to address damaged skin barriers, formulated by Canadian scientists for fast and safe skin results | Retail Health and Personal Care Products | 🇮🇩 Jakarta | 1,585 | 2022 |
| 2 | [FIT HUB](https://www.tamtam.ai/c/fit-hub) (fithub.id)<br>A venture-backed Health & Wellness Startup in Indonesia democratizing access to wellness through digital innovation and offline locations | Wellness and Fitness Services | 🇮🇩 Jakarta | 1,326 |  |
| 3 | [PT Star Cosmos](https://www.tamtam.ai/c/pt-star-cosmos) (store.cosmos.id)<br>A leading player in the electronic appliances industry in Indonesia, offering quality, style, and innovation to enhance precious family moments | Consumer Electronics | 🇮🇩 Jakarta | 1,270 | 1976 |
| 4 | [Xiaomi Indonesia](https://www.tamtam.ai/c/xiaomi-indonesia) (mi.co.id)<br>Global internet company focusing on smartphones and IoT devices, recognized for innovation, quality, and efficiency, operating in over 90 countries worldwide | Software Development | 🇮🇩 Jakarta | 1,169 | 2015 |
| 5 | [Mine.](https://www.tamtam.ai/c/mine-tangerang-selatan) (minedot.com)<br>Specializing in bespoke niche fragrances, we create unique scents using high-quality raw materials sourced globally, while prioritizing vegan, cruelty-free, and eco-friendly practices | Personal Care Product Manufacturing | 🇮🇩 Tangerang Selatan | 1,114 | 2019 |
| 6 | [Dekoruma](https://www.tamtam.ai/c/dekoruma) (dekoruma.com)<br>A technology-based start-up offering home and living solutions with a focus on Japandi style, including furniture, accessories, interiors, and properties | Technology, Information and Internet | 🇮🇩 Jakarta | 1,060 | 2015 |
| 7 | [Somethinc - BeautyHaul](https://www.tamtam.ai/c/somethinc-beautyhaul) (careers-page.com)<br>A rapidly growing beauty group in Indonesia, leading in skincare and genderless products, with investments from Sequoia Capital and future regional expansion plans | Retail Health and Personal Care Products | 🇮🇩 Jakarta | 771 |  |
| 8 | [PT Zinus Global Indonesia](https://www.tamtam.ai/c/pt-zinus-global-indonesia) (zinus.co.id)<br>This company designs and delivers mattresses, bed frames, and sofas that are easy to assemble, creating reminders that life is good | Furniture and Home Furnishings Manufacturing | 🇮🇩 Bogor | 692 | 2018 |
| 9 | [Scarlett Indonesia](https://www.tamtam.ai/c/scarlett-indonesia) (scarlettofficial.id)<br>A fast-growing beauty brand in Indonesia, offering high-quality personal care, skin care, and hair care products to help people #RevealYourBeauty | Retail Health and Personal Care Products | 🇮🇩 Jakarta | 672 | 2017 |
| 10 | [realme Indonesia](https://www.tamtam.ai/c/realme-indonesia) (realme.com)<br>A technology brand specializing in smartphones and IoT products, known for trendsetting technologies and experiences, with a global user base | Computers and Electronics Manufacturing | 🇮🇩 Jakarta | 587 | 2018 |
| 11 | [Petani Daun](https://www.tamtam.ai/c/petani-daun) (linktr.ee)<br>Specializing in niche plant products, we cater to plant hobbyists through a robust digital marketing strategy to meet their gardening needs | Manufacturing | 🇮🇩 Malang | 568 | 2020 |
| 12 | [PUSAKA](https://www.tamtam.ai/c/pusaka) (pusaka.co.uk)<br>A global jewelry brand specializing in individual silver filigree pieces inspired by batik, focusing on sustainability, traditional crafts, and innovation | Retail Art Supplies | 🇮🇩 Pekalongan | 513 | 2019 |
| 13 | [MS GLOW Beauty](https://www.tamtam.ai/c/ms-glow-beauty) (msglowid.com)<br>Specializing in skincare products, MS GLOW Official offers high-quality beauty solutions that help customers achieve a radiant and healthy complexion | Personal Care Product Manufacturing | 🇮🇩 Malang | 492 | 2016 |
| 14 | [Rata.id](https://www.tamtam.ai/c/rata-id) (rata.id)<br>A brand offering Clear Aligners in Indonesia with AI technology for online dental consultations and personalized teeth-straightening treatments, focused on customer satisfaction | Wellness and Fitness Services | 🇮🇩 Jakarta | 473 | 2019 |
| 15 | [AVO Innovation Technology](https://www.tamtam.ai/c/avo-innovation-technology) (avo.co.id)<br>A holding company in the beauty industry, empowering individuals to be confident and bold while promoting sustainability and ethical practices | Personal Care Product Manufacturing | 🇮🇩 Sleman | 428 | 2014 |
| 16 | [CV. Trackerindo Anugerah Sejahtera](https://www.tamtam.ai/c/cv-trackerindo-anugerah-sejahtera) (areioutdoorgear.co.id)<br>Established in 2000, specializing in Retail Apparel and Fashion, producing brands like AREI, TRACKER, SEASON, and CARTENZ with showrooms across Indonesia | Retail Apparel and Fashion | 🇮🇩 Bandung | 370 | 2000 |
| 17 | [Everbest Group](https://www.tamtam.ai/c/everbest-group) (everbestshoes.com)<br>A leading fashion brand offering high-quality, affordable shoes, handbags, and accessories with timeless style, comfort, community focus, and female solidarity | Retail | 🇮🇩 Jakarta | 331 | 1979 |
| 18 | [BLP Beauty](https://www.tamtam.ai/c/blp-beauty) (blpbeauty.com)<br>A beauty ecosystem promoting self-expression and confidence through safe, cruelty-free products designed for all individuals to feel and look their best | Personal Care Services | 🇮🇩 Jakarta | 324 | 2016 |
| 19 | [Dapur Cokelat Indonesia](https://www.tamtam.ai/c/dapur-cokelat-indonesia) (dapurcokelat.com)<br>A leading innovator in the confectionery industry, known for exceptional quality and satisfying even the most discerning pastry connoisseurs | Food and Beverage Services | 🇮🇩 Serpong | 321 |  |
| 20 | [PT. Buccheri Indonesia](https://www.tamtam.ai/c/pt-buccheri-indonesia) (buccheri.com)<br>A leading Indonesian footwear brand offering fashion-forward and formal shoe designs, with over 120 retail locations nationwide and an expanding online store | Retail | 🇮🇩 Jakarta | 309 | 1986 |
| 21 | [Jago Coffee](https://www.tamtam.ai/c/jago-coffee) (jagocoffee.com)<br>A mobile coffee company in Indonesia serving freshly brewed coffee through electric carts owned by micro-entrepreneurs, focusing on quality and education | Software Development | 🇮🇩 Jakarta | 308 |  |
| 22 | [Tanamera Coffee Indonesia](https://www.tamtam.ai/c/tanamera-coffee-indonesia) (tanameracoffee.com)<br>Sourcing, processing, roasting, and brewing Indonesian specialty coffee, working directly with farmers from crop to cup, aiming for international recognition. | Food and Beverage Services | 🇮🇩 Jakarta | 256 | 2013 |
| 23 | [SATURDAYS](https://www.tamtam.ai/c/saturdays) (saturdays.com)<br>A lifestyle brand offering designer-quality, affordable eyewear designed in-house Provides omnichannel shopping through app, home try-on service, and lifestyle stores with coffee and cookies | Retail | 🇮🇩 Jakarta | 249 | 2016 |
| 24 | [Zinus Dream Indonesia](https://www.tamtam.ai/c/zinus-dream-indonesia) (linktr.ee)<br>This company designs and delivers mattresses, bed frames, and sofas, emphasizing ease of assembly and comfort to promote relaxation and harmony | Furniture and Home Furnishings Manufacturing | 🇮🇩 Tangerang | 249 |  |
| 25 | [TANGAN](https://www.tamtam.ai/c/tangan) (tangan.co)<br>A fashion brand founded in 2015, creating innovative and contemporary garments with a focus on multi-functionality, authenticity, and versatility | Retail Apparel and Fashion | 🇮🇩 Jakarta | 182 | 2015 |
| 26 | [Kasual](https://www.tamtam.ai/c/kasual) (kasual.id)<br>An innovative e-commerce platform in Indonesia offering personalized daywear options, disrupting the fashion industry with beautiful design and unique features | Retail Apparel and Fashion | 🇮🇩 Jakarta | 99 | 2017 |

## How this list is built

Every company on this list has a Tamtam company profile. The industry is the one the company gives on LinkedIn; categories such as SaaS or fintech are classified by Tamtam's AI from the company's website and LinkedIn page; and the headquarters city must match the company's own address. Companies are ranked by the number of employees on LinkedIn, and the list is refreshed every night. Classifications can be wrong, so treat the list as a starting point rather than an official ranking. Last updated Nov 12, 2026.

## More company lists in Indonesia

- [The largest companies in Indonesia](https://www.tamtam.ai/l/largest-companies-indonesia) (4,266)
- [Manufacturers in Indonesia](https://www.tamtam.ai/l/manufacturers-indonesia) (686)
- [Retail chains in Indonesia](https://www.tamtam.ai/l/retail-chains-indonesia) (433)
- [Critical infrastructure operators in Indonesia](https://www.tamtam.ai/l/critical-infrastructure-operators-indonesia) (368)
- [Public sector organisations in Indonesia](https://www.tamtam.ai/l/public-sector-organisations-indonesia) (360)
- [Publicly traded companies in Indonesia](https://www.tamtam.ai/l/publicly-traded-companies-indonesia) (358)
- [Companies with a mobile app in Indonesia](https://www.tamtam.ai/l/companies-with-mobile-app-indonesia) (346)
- [Multinational companies in Indonesia](https://www.tamtam.ai/l/multinational-companies-indonesia) (344)
- [Corporate groups and holding companies in Indonesia](https://www.tamtam.ai/l/holding-companies-indonesia) (306)
- [Financial services firms in Indonesia](https://www.tamtam.ai/l/financial-services-firms-indonesia) (299)
- [Hotel and hospitality groups in Indonesia](https://www.tamtam.ai/l/hospitality-groups-indonesia) (235)
- [Higher Education companies in Indonesia](https://www.tamtam.ai/l/higher-education-companies-indonesia) (215)
- [Food and beverage companies in Indonesia](https://www.tamtam.ai/l/food-and-beverage-companies-indonesia) (212)
- [Financial Services companies in Indonesia](https://www.tamtam.ai/l/financial-services-companies-indonesia) (201)
- [Distributors and wholesalers in Indonesia](https://www.tamtam.ai/l/distributors-and-wholesalers-indonesia) (195)
- [Hospitality companies in Indonesia](https://www.tamtam.ai/l/hospitality-companies-indonesia) (171)
- [Energy companies in Indonesia](https://www.tamtam.ai/l/energy-companies-indonesia) (164)
- [Food and Beverage Services companies in Indonesia](https://www.tamtam.ai/l/food-and-beverage-services-companies-indonesia) (156)
- [Companies with in-house R&D in Indonesia](https://www.tamtam.ai/l/r-and-d-companies-indonesia) (152)
- [IT Services and IT Consulting companies in Indonesia](https://www.tamtam.ai/l/it-services-and-it-consulting-companies-indonesia) (146)
- [Logistics companies in Indonesia](https://www.tamtam.ai/l/logistics-companies-indonesia) (143)
- [E-commerce companies in Indonesia](https://www.tamtam.ai/l/ecommerce-companies-indonesia) (139)
- [Mining companies in Indonesia](https://www.tamtam.ai/l/mining-companies-indonesia) (136)
- [Motor Vehicle Manufacturing companies in Indonesia](https://www.tamtam.ai/l/motor-vehicle-manufacturing-companies-indonesia) (133)

## The same list elsewhere

- [DTC brands in the world](https://www.tamtam.ai/l/dtc-brands-in-the-world) (4,334)
- [DTC brands in Asia](https://www.tamtam.ai/l/dtc-brands-in-asia) (345)

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Source: https://www.tamtam.ai/l/dtc-brands-indonesia