# 30 leading DTC brands in San Francisco

Tamtam tracks 46 DTC brands headquartered in San Francisco. This list ranks the 30 largest by number of employees on LinkedIn, led by Rodan + Fields, Levi Strauss & Co. and Williams-Sonoma, Inc.. Their median headcount is 1,200. Half of them were founded in 2011 or later.

The companies listed here are primarily large direct-to-consumer (DTC) brands based in San Francisco, with a strong presence in retail, personal care, and home goods. Notably, Levi Strauss & Co. designs and markets iconic denim, while Williams-Sonoma, Inc. offers kitchenware and home decor. Rodan + Fields focuses on skincare, and Sunrun provides solar energy solutions.

There is a mix of established companies, like Pottery Barn, a design source for home products, and newer firms such as hims & hers, a telehealth platform, and Quince, a direct manufacturer-to-consumer platform. The data shows a concentration of companies in the retail apparel and fashion sector, alongside a significant number of wellness and fitness service providers like ŌURA and Fitbit.

🇺🇸 San Francisco · 30 companies · Updated Nov 11, 2026

| # | Company | Industry | Headquarters | Employees | Founded |
|---|---|---|---|---|---|
| 1 | [Rodan + Fields](https://www.tamtam.ai/c/rodan-fields) (rodanandfields.com)<br>A skincare company founded by dermatologists focusing on giving people the best skin and confidence, with a commitment to social impact | Manufacturing | 🇺🇸 San Francisco | 17,749 | 2000 |
| 2 | [Levi Strauss & Co.](https://www.tamtam.ai/c/levi-strauss-and-co) (levistrauss.com)<br>designs and markets iconic denim jeans and apparel brands, emphasizing sustainability, innovation, and global self-expression through fashion. | Retail Apparel and Fashion | 🇺🇸 San Francisco | 17,743 | 1853 |
| 3 | [Williams-Sonoma, Inc.](https://www.tamtam.ai/c/williams-sonoma-inc) (williams-sonomainc.com)<br>Specialty retailer offering high-quality kitchenware, furniture, and home decor through brands like Pottery Barn and West Elm across global multi-channel retail platforms. | Retail | 🇺🇸 San Francisco | 15,546 |  |
| 4 | [Sunrun](https://www.tamtam.ai/c/sunrun) (sunrun.com)<br>Provides a modern energy experience, offering freedom to power life with reliable, affordable solar energy directly from the sun for homes. | Services for Renewable Energy | 🇺🇸 San Francisco | 10,677 | 2007 |
| 5 | [Stitch Fix](https://www.tamtam.ai/c/stitch-fix) (stitchfix.com)<br>Online personal styling service, helping people find clothes they love and that fit perfectly, using expert stylists and AI algorithms. | Retail Apparel and Fashion | 🇺🇸 San Francisco | 8,000 | 2011 |
| 6 | [Banana Republic](https://www.tamtam.ai/c/banana-republic) (bananarepublic.gap.com)<br>Global fashion brand offering modern apparel, accessories, and fragrances crafted from premium materials through hundreds of retail locations and community outreach programs. | Retail | 🇺🇸 San Francisco | 7,851 |  |
| 7 | [Benefit Cosmetics](https://www.tamtam.ai/c/benefit-cosmetics) (benefitcosmetics.com)<br>Innovative beauty brand offering a wide range of products and services globally with a focus on fun, creativity, and providing unexpected solutions | Personal Care Product Manufacturing | 🇺🇸 San Francisco | 4,946 | 1976 |
| 8 | [The Millionaire Homemaker](https://www.tamtam.ai/c/the-millionaire-homemaker) (themillionairehomemaker.com)<br>Providing business consulting, education, resources, certification, and funding services to empower mothers to build successful financial empires while balancing work and family life | Consumer Services | 🇺🇸 San Francisco | 3,394 | 2011 |
| 9 | [Pottery Barn](https://www.tamtam.ai/c/pottery-barn) (potterybarn.com)<br>A leading design source for over 70 years, creating original, high-quality home products sustainably with a focus on values and craftsmanship | Retail | 🇺🇸 San Francisco | 3,217 | 1949 |
| 10 | [Athleta](https://www.tamtam.ai/c/athleta) (athleta.gap.com)<br>A company passionate about promoting an active lifestyle, personal growth, and creating innovative products while prioritizing people, planet, and profit as a B Corp | Retail Apparel and Fashion | 🇺🇸 San Francisco | 2,949 |  |
| 11 | [hims & hers](https://www.tamtam.ai/c/hims-and-hers) (bit.ly)<br>A multi-specialty telehealth platform connecting consumers to licensed healthcare professionals for various conditions like sexual health, hair care, mental health, and more | Wellness and Fitness Services | 🇺🇸 San Francisco | 2,022 | 2017 |
| 12 | [Quince](https://www.tamtam.ai/c/quince) (quince.com)<br>Direct manufacturer-to-consumer technology platform utilizing demand forecasting and production planning to provide premium quality products without traditional retail markups or inventory inefficiencies. | Retail | 🇺🇸 San Francisco | 2,006 | 2018 |
| 13 | [ŌURA](https://www.tamtam.ai/c/oura) (ouraring.com)<br>A fast-growing startup based in Finland, Oura helps people track sleep and activity with their Oura Ring and app, empowering users to improve their health and well-being | Wellness and Fitness Services | 🇺🇸 San Francisco | 1,428 | 2013 |
| 14 | [Fitbit (now part of Google)](https://www.tamtam.ai/c/fitbit-now-part-of-google) (fitbit.com)<br>A pioneer in wearable technology, Fitbit helps people improve their lives through innovative trackers, smartwatches, software, and a supportive community | Wellness and Fitness Services | 🇺🇸 San Francisco | 1,226 |  |
| 15 | [Wine.com](https://www.tamtam.ai/c/wine-com) (wine.com)<br>Online wine retail platform, offering vast selection, expert guidance, and convenient delivery options, including local pickup and a premium membership for unlimited shipping. | Beverage Manufacturing | 🇺🇸 San Francisco | 1,200 | 2008 |
| 16 | [Brilliant Earth](https://www.tamtam.ai/c/brilliant-earth) (brilliantearth.com)<br>Passionate about ethical jewelry, promoting transparency, sustainability, and social change Offers responsibly sourced materials and craftsmanship with a commitment to social and environmental responsibility | Retail Luxury Goods and Jewelry | 🇺🇸 San Francisco | 1,053 | 2005 |
| 17 | [MasterClass](https://www.tamtam.ai/c/masterclass) (masterclass.com)<br>An online platform offering unlimited access to classes by world-renowned experts across various subjects, with cinematic visuals and downloadable workbooks | E-Learning Providers | 🇺🇸 San Francisco | 806 | 2015 |
| 18 | [Future](https://www.tamtam.ai/c/future-san-francisco) (future.co)<br>Customized personal training designed to meet the unique needs and schedule of each individual Tailored to fit your lifestyle and goals | Wellness and Fitness Services | 🇺🇸 San Francisco | 770 | 2017 |
| 19 | [Dockers](https://www.tamtam.ai/c/dockers) (us.dockers.com)<br>A leading provider of khaki clothing with a West Coast-inspired, relaxed yet ambitious style Specializing in work and leisure attire to keep you "Always On" | Retail Apparel and Fashion | 🇺🇸 San Francisco | 598 |  |
| 20 | [Minted](https://www.tamtam.ai/c/minted) (minted.com)<br>A lifestyle brand and design marketplace connecting consumers with independent artists to create unique products in stationery, art, and home decor markets | Internet Marketplace Platforms | 🇺🇸 San Francisco | 574 | 2007 |
| 21 | [Pottery Barn Kids](https://www.tamtam.ai/c/pottery-barn-kids) (williamssonomainc.com)<br>A company specializing in high-quality, stylish, and safe children's furniture, decor, and accessories, offering personalized design services and eco-friendly options | Retail | 🇺🇸 San Francisco | 548 | 1999 |
| 22 | [Madison Reed](https://www.tamtam.ai/c/madison-reed) (madison-reed.com)<br>Offering omnichannel hair color services including at-home kits, in-store Hair Color Bars, and professional color treatments by licensed cosmetologists. | Consumer Services | 🇺🇸 San Francisco | 481 | 2013 |
| 23 | [Brightside Health](https://www.tamtam.ai/c/brightside-health) (brightside.com)<br>Delivering virtual mental health care using AI technology and a clinician network, treating depression, anxiety, and mood disorders with precision psychiatry techniques | Mental Health Care | 🇺🇸 San Francisco | 478 |  |
| 24 | [K18 Hair](https://www.tamtam.ai/c/k18-hair) (k18hair.com)<br>Innovative haircare company with K18Peptide™ molecule clinically proven to reverse damage in minutes, restoring strength, elasticity, and youthful state to damaged hair | Manufacturing | 🇺🇸 San Francisco | 464 | 2019 |
| 25 | [Allbirds](https://www.tamtam.ai/c/allbirds) (allbirds.com)<br>A global footwear and apparel brand founded in New Zealand, focused on creating comfortable, sustainable products using premium natural materials | Retail Apparel and Fashion | 🇺🇸 San Francisco | 434 | 2016 |
| 26 | [PAX](https://www.tamtam.ai/c/pax) (pax.com)<br>Award-winning consumer technology brand supporting responsible cannabis use, setting the gold standard in product quality and aiming to change outdated stereotypes Headquarters in San Francisco | Alternative Medicine | 🇺🇸 San Francisco | 418 | 2017 |
| 27 | [Grove Collaborative](https://www.tamtam.ai/c/grove-collaborative) (grove.co)<br>A sustainable online retailer offering vetted brands across cleaning, wellness, and everyday essentials, prioritizing environmental and social responsibility | Retail | 🇺🇸 San Francisco | 410 | 2012 |
| 28 | [Tonal](https://www.tamtam.ai/c/tonal) (tonal.com)<br>This company offers a unique digital weight system with expert-led workouts tailored to individual needs for maximum strength and fitness gains | Wellness and Fitness Services | 🇺🇸 San Francisco | 407 | 2015 |
| 29 | [Everlane](https://www.tamtam.ai/c/everlane) (everlane.com)<br>Ethical fashion brand partnering with factories worldwide, using high quality and sustainable materials, and transparently sharing product costs Alert against job scams | Retail | 🇺🇸 San Francisco | 399 | 2011 |
| 30 | [AllTrails](https://www.tamtam.ai/c/alltrails) (alltrails.com)<br>The company provides a platform for outdoor enthusiasts to discover and explore trails worldwide with curated maps, photos, reviews, and user recordings | Technology, Information and Internet | 🇺🇸 San Francisco | 395 | 2010 |

## How this list is built

Every company on this list has a Tamtam company profile. The industry is the one the company gives on LinkedIn; categories such as SaaS or fintech are classified by Tamtam's AI from the company's website and LinkedIn page; and the headquarters city must match the company's own address. Companies are ranked by the number of employees on LinkedIn, and the list is refreshed every night. Classifications can be wrong, so treat the list as a starting point rather than an official ranking. Last updated Nov 11, 2026.

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## The same list elsewhere in United States

- [DTC brands in the United States](https://www.tamtam.ai/l/d2c-brands-united-states) (1,125)
- [DTC brands in California](https://www.tamtam.ai/l/dtc-brands-california) (321)
- [DTC brands in New York State](https://www.tamtam.ai/l/dtc-brands-new-york-state) (186)
- [DTC brands in Texas](https://www.tamtam.ai/l/dtc-brands-texas) (60)
- [DTC brands in Florida](https://www.tamtam.ai/l/dtc-brands-florida) (52)
- [DTC brands in Utah](https://www.tamtam.ai/l/dtc-brands-utah) (47)
- [DTC brands in Illinois](https://www.tamtam.ai/l/dtc-brands-illinois) (34)
- [DTC brands in Alabama](https://www.tamtam.ai/l/dtc-brands-alabama) (30)
- [DTC brands in Michigan](https://www.tamtam.ai/l/dtc-brands-michigan) (26)
- [DTC brands in Pennsylvania](https://www.tamtam.ai/l/dtc-brands-pennsylvania) (26)
- [DTC brands in Ohio](https://www.tamtam.ai/l/dtc-brands-ohio) (25)
- [DTC brands in Washington State](https://www.tamtam.ai/l/dtc-brands-washington-state) (25)
- [DTC brands in New York](https://www.tamtam.ai/l/d2c-brands-new-york) (151)
- [DTC brands in Los Angeles](https://www.tamtam.ai/l/dtc-brands-los-angeles) (66)

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Source: https://www.tamtam.ai/l/dtc-brands-san-francisco