# List of DTC brands in Stockholm

Tamtam tracks 36 DTC brands headquartered in Stockholm. This list ranks the 30 largest by number of employees on LinkedIn, led by H&M Group, H&M and Gant. Their median headcount is 222. Half of them were founded in 2011 or later.

These direct-to-consumer (DTC) brands in Stockholm are primarily in retail, with a strong focus on fashion, beauty, and home goods. The list includes large global groups like H&M Group, as well as mid-sized firms and younger companies. The companies range from H&M, a global fashion retailer, and Gant, a brand known for American East Coast style, to LYKO, an e-commerce beauty giant, and FOREO, a beauty-tech innovator.

A clear pattern is the dominance of fashion and beauty retail, with a significant number of companies offering apparel, accessories, and personal care products. Many of these brands, such as ARKET and Daniel Wellington, emphasize quality, design, and sustainability in their offerings.

🇸🇪 Stockholm · 30 companies · Updated Nov 12, 2026

| # | Company | Industry | Headquarters | Employees | Founded |
|---|---|---|---|---|---|
| 1 | [H&M Group](https://www.tamtam.ai/c/h-and-m-group) (hmgroup.com)<br>A global design business with thousands of stores worldwide, offering fashion, beauty, accessories, homeware, and sustainability-focused products and experiences | Retail | 🇸🇪 Stockholm | 104,048 |  |
| 2 | [H&M](https://www.tamtam.ai/c/h-and-m) (hm.com)<br>Global fashion retailer promoting inclusivity, sustainability, and accessibility, empowering employees and customers to express individuality and responsibility. | Retail | 🇸🇪 Stockholm | 86,847 | 1947 |
| 3 | [Gant](https://www.tamtam.ai/c/gant) (gant.com)<br>A global fashion brand with a legacy of American East Coast style, known for pioneering sportswear and evolving its signature look | Retail Apparel and Fashion | 🇸🇪 Stockholm | 1,470 | 1949 |
| 4 | [ARKET](https://www.tamtam.ai/c/arket) (arket.com)<br>A modern market offering essential products for men, women, children, and the home, with a focus on quality, durability, and accessibility | Retail | 🇸🇪 Stockholm | 978 | 2017 |
| 5 | [LYKO](https://www.tamtam.ai/c/lyko) (lyko.com)<br>E-commerce and physical stores offering a wide range of beauty products, including own brands, across multiple European markets to millions of customers. | Retail | 🇸🇪 Stockholm | 727 |  |
| 6 | [Weekday](https://www.tamtam.ai/c/weekday) (weekday.com)<br>A street fashion brand that pushes boundaries of everyday dressing, fostering creativity and seeking hypeworthy inspiration, new styles, and cultural trends | Retail Apparel and Fashion | 🇸🇪 Stockholm | 573 | 2002 |
| 7 | [FOREO](https://www.tamtam.ai/c/foreo) (foreo.com)<br>A global beauty-tech brand focused on innovation, quality, and sustainability, shaping the future of self-care with award-winning design and visionary technologies | Wellness and Fitness Services | 🇸🇪 Stockholm | 545 | 2013 |
| 8 | [Daniel Wellington](https://www.tamtam.ai/c/daniel-wellington) (danielwellington.com)<br>A global brand disrupting the industry with timeless pieces, valuing entrepreneurship, and inspiring growth to become the leading accessory brand | Retail Luxury Goods and Jewelry | 🇸🇪 Stockholm | 439 | 2011 |
| 9 | [LELO](https://www.tamtam.ai/c/lelo) (lelo.com)<br>Design and manufacture of luxurious, innovative, and iconic intimate pleasure products with global presence and a heritage of quality. | Retail Luxury Goods and Jewelry | 🇸🇪 Stockholm | 357 |  |
| 10 | [Tiger of Sweden](https://www.tamtam.ai/c/tiger-of-sweden) (tigerofsweden.com)<br>A Stockholm-based fashion house with a heritage in tailoring, offering men's and women's ready-to-wear clothing and accessories globally | Retail Apparel and Fashion | 🇸🇪 Stockholm | 307 | 1903 |
| 11 | [Rituals Cosmetics Sweden (B Corp™)](https://www.tamtam.ai/c/rituals-cosmetics-sweden-b-corp) (rituals.com)<br>A leading brand offering exclusive home and body products, guiding customers towards personal well-being through sustainable practices and community support | Retail | 🇸🇪 Stockholm | 285 | 2000 |
| 12 | [Polarn O. Pyret](https://www.tamtam.ai/c/polarn-o-pyret) (polarnopyret.com)<br>A Swedish brand specializing in high-quality baby and childrenswear, focused on creating durable clothes that can be passed down through generations | Retail | 🇸🇪 Stockholm | 275 | 1976 |
| 13 | [Hem](https://www.tamtam.ai/c/hem) (hem.com)<br>Innovative design brand collaborating with designers and European manufacturers to create unique, high-quality, and sustainable furnishings, fostering creativity and experimentation | Design Services | 🇸🇪 Stockholm | 264 | 2014 |
| 14 | [Maria Nila Stockholm](https://www.tamtam.ai/c/maria-nila-stockholm) (marianila.com)<br>A company offering 100% vegan and animal-friendly-certified hair care products, promoting sustainability and high quality ingredients manufactured locally in Sweden | Personal Care Product Manufacturing | 🇸🇪 Stockholm | 237 | 1999 |
| 15 | [SAFIRA](https://www.tamtam.ai/c/safira) (safira.com)<br>Swedish jewellery brand creating unique, high-quality pieces in Stockholm Inspiring confidence and style with contemporary designs shipped from HQ in Köping | Retail | 🇸🇪 Stockholm | 222 | 2012 |
| 16 | [CAIA Cosmetics](https://www.tamtam.ai/c/caia-cosmetics) (caiacosmetics.com)<br>A rapidly growing D2C cosmetics business in Europe offering high-quality makeup products since November 2018 | Personal Care Product Manufacturing | 🇸🇪 Stockholm | 146 | 2018 |
| 17 | [OAS](https://www.tamtam.ai/c/oas) (oascompany.com)<br>A Swedish brand creating beachwear to bring vacation vibes year-round, born from a desire to escape dark winters and spread joy worldwide | Retail Apparel and Fashion | 🇸🇪 Stockholm | 111 |  |
| 18 | [OUR LEGACY](https://www.tamtam.ai/c/our-legacy) (ourlegacy.com)<br>Independent fashion brand from Stockholm, Sweden, founded in 2005 Known for custom fabrics, signature shapes, and progressive seasonal collections with attention to detail | Retail Apparel and Fashion | 🇸🇪 Stockholm | 101 | 2005 |
| 19 | [ICANIWILL AB](https://www.tamtam.ai/c/icaniwill-ab) (iciw.com)<br>A sportswear brand founded on determination and motivation, encouraging others to work hard, embrace their potential, and achieve their goals | Sporting Goods Manufacturing | 🇸🇪 Stockholm | 81 | 2012 |
| 20 | [REF Stockholm](https://www.tamtam.ai/c/ref-stockholm) (refstockholm.com)<br>An innovative Swedish professional hair care brand offering vegan care products, styling products, and hair colors worldwide with offices in Sweden and the US | Personal Care Product Manufacturing | 🇸🇪 Stockholm | 40 |  |
| 21 | [Swiss Clinic](https://www.tamtam.ai/c/swiss-clinic) (swissclinic.com)<br>A beauty company offering high-tech home beauty treatments for various skin problems, with measurable and lasting effects, operating in six countries | Personal Care Product Manufacturing | 🇸🇪 Stockholm | 35 | 2012 |
| 22 | [IDUN Minerals](https://www.tamtam.ai/c/idun-minerals) (idunminerals.com)<br>A Stockholm-based beauty brand with high-quality, dermatologist-approved products for all skin types, focusing on sustainability, vegan formulas, and clean beauty | Personal Care Product Manufacturing | 🇸🇪 Stockholm | 33 | 2011 |
| 23 | [Equestrian Stockholm](https://www.tamtam.ai/c/equestrian-stockholm) (equestrianstockholm.com)<br>A fast-growing equestrian brand offering exclusive gear and apparel for riders and horses worldwide, with a focus on sustainability Empowering women and engaging with a strong community | Retail Apparel and Fashion | 🇸🇪 Stockholm | 33 | 2015 |
| 24 | [SWATI Cosmetics](https://www.tamtam.ai/c/swati-cosmetics) (swati.com)<br>A global brand founded by a Swedish entrepreneur and Indian makeup artist, specializing in cosmetic lenses that enhance natural beauty | Personal Care Product Manufacturing | 🇸🇪 Stockholm | 27 | 2019 |
| 25 | [LH cosmetics](https://www.tamtam.ai/c/lh-cosmetics) (lhcosmetics.com)<br>A makeup brand founded by artist Linda Hallberg, offering multi-use products that are vegan, cruelty-free, and designed without rules | Personal Care Product Manufacturing | 🇸🇪 Stockholm | 27 | 2016 |
| 26 | [Understatement Underwear](https://www.tamtam.ai/c/understatement-underwear) (shopunderstatement.com)<br>Understatement designs comfortable, stylish underwear for women with a focus on quality materials and ethical production, empowering women to be themselves | Retail Apparel and Fashion | 🇸🇪 Stockholm | 23 | 2017 |
| 27 | [SACHAJUAN HAIRCARE](https://www.tamtam.ai/c/sachajuan-haircare) (sachajuan.com)<br>Development of straightforward, professional haircare products designed to simplify styling and enhance control for both stylists and customers. | Personal Care Product Manufacturing | 🇸🇪 Stockholm | 22 | 1997 |
| 28 | [Odd Molly](https://www.tamtam.ai/c/odd-molly) (oddmolly.com)<br>An award-winning design company that creates high-quality clothing and interiors for women, inspired by a skater girl named Molly Celebrating individuality and uniqueness | Retail Apparel and Fashion | 🇸🇪 Stockholm | 21 | 2002 |
| 29 | [Ninepine](https://www.tamtam.ai/c/ninepine) (ninepine.nl)<br>This company creates technical athleisure and activewear in collaboration with yogis, gym enthusiasts, crossfitters, and individuals who workout regularly | Retail Apparel and Fashion | 🇸🇪 Stockholm | 17 | 2019 |
| 30 | [EOE Eyewear](https://www.tamtam.ai/c/eoe-eyewear) (eoe-eyewear.com)<br>This company designs and produces sustainable eyewear, inspired by the nature of Swedish Lapland, with a focus on Scandinavian design and environmental consciousness | Fashion Accessories Manufacturing | 🇸🇪 Stockholm | 14 | 2010 |

## How this list is built

Every company on this list has a Tamtam company profile. The industry is the one the company gives on LinkedIn; categories such as SaaS or fintech are classified by Tamtam's AI from the company's website and LinkedIn page; and the headquarters city must match the company's own address. Companies are ranked by the number of employees on LinkedIn, and the list is refreshed every night. Classifications can be wrong, so treat the list as a starting point rather than an official ranking. Last updated Nov 12, 2026.

## More company lists in Stockholm

- [The largest companies in Stockholm](https://www.tamtam.ai/l/largest-companies-stockholm) (1,476)
- [Multinational companies in Stockholm](https://www.tamtam.ai/l/multinational-companies-stockholm) (490)
- [SaaS companies in Stockholm](https://www.tamtam.ai/l/saas-companies-stockholm) (198)
- [Software Development companies in Stockholm](https://www.tamtam.ai/l/software-development-companies-stockholm) (183)
- [Financial services firms in Stockholm](https://www.tamtam.ai/l/financial-services-firms-stockholm) (154)
- [Retail chains in Stockholm](https://www.tamtam.ai/l/retail-chains-stockholm) (142)
- [Financial Services companies in Stockholm](https://www.tamtam.ai/l/financial-services-companies-stockholm) (126)
- [Companies with a mobile app in Stockholm](https://www.tamtam.ai/l/companies-with-mobile-app-stockholm) (124)
- [Publicly traded companies in Stockholm](https://www.tamtam.ai/l/publicly-traded-companies-stockholm) (123)
- [Professional services firms in Stockholm](https://www.tamtam.ai/l/professional-services-firms-stockholm) (102)
- [Companies with in-house R&D in Stockholm](https://www.tamtam.ai/l/r-and-d-companies-stockholm) (101)
- [E-commerce companies in Stockholm](https://www.tamtam.ai/l/ecommerce-companies-stockholm) (89)
- [Subscription businesses in Stockholm](https://www.tamtam.ai/l/subscription-businesses-stockholm) (85)
- [Critical infrastructure operators in Stockholm](https://www.tamtam.ai/l/critical-infrastructure-operators-stockholm) (82)
- [IT Services and IT Consulting companies in Stockholm](https://www.tamtam.ai/l/it-services-and-it-consulting-companies-stockholm) (80)
- [Consulting firms in Stockholm](https://www.tamtam.ai/l/consulting-firms-stockholm) (79)
- [IT services companies in Stockholm](https://www.tamtam.ai/l/it-services-companies-stockholm) (73)
- [Corporate groups and holding companies in Stockholm](https://www.tamtam.ai/l/holding-companies-stockholm) (71)
- [AI companies in Stockholm](https://www.tamtam.ai/l/ai-companies-stockholm) (64)
- [Manufacturers in Stockholm](https://www.tamtam.ai/l/manufacturers-stockholm) (61)
- [Hardware manufacturers in Stockholm](https://www.tamtam.ai/l/hardware-companies-stockholm) (59)
- [Retail companies in Stockholm](https://www.tamtam.ai/l/retail-companies-stockholm) (56)
- [Hotel and hospitality groups in Stockholm](https://www.tamtam.ai/l/hospitality-groups-stockholm) (51)
- [Public sector organisations in Stockholm](https://www.tamtam.ai/l/public-sector-organisations-stockholm) (49)

## The same list elsewhere in Sweden

- [DTC brands in Sweden](https://www.tamtam.ai/l/dtc-brands-sweden) (60)

## The same list elsewhere

- [DTC brands in the world](https://www.tamtam.ai/l/dtc-brands-in-the-world) (4,334)
- [DTC brands in Europe](https://www.tamtam.ai/l/dtc-brands-in-europe) (2,335)

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Source: https://www.tamtam.ai/l/dtc-brands-stockholm