# DTC brands headquartered in Sweden

Tamtam tracks 60 DTC brands headquartered in Sweden. This list ranks the 50 largest by number of employees on LinkedIn, led by H&M Group, H&M and Polestar. Their median headcount is 222. Half of them were founded in 2009 or later. The most common headquarters are Stockholm (29), Gothenburg (7) and Borås (2).

This selection of Swedish direct-to-consumer (DTC) brands primarily features large and mid-sized companies in retail, particularly fashion and apparel. Notable examples include H&M Group, a global design business offering fashion and homeware, and Gant, a global fashion brand known for American East Coast style. Other significant players are Polestar, an electric performance car brand, and LYKO, which offers a wide range of beauty products through e-commerce and physical stores. The list also includes Fjällräven, an outdoor equipment company, and Daniel Wellington, a global accessory brand.

A clear pattern among these companies is their strong presence in the fashion retail sector, with many headquartered in Stockholm. Beyond fashion, there is a notable cluster of automotive brands like Polestar and Lynk & Co based in Gothenburg, indicating a regional specialization in vehicle manufacturing.

🇸🇪 Sweden · 50 companies · Updated Nov 12, 2026

| # | Company | Industry | Headquarters | Employees | Founded |
|---|---|---|---|---|---|
| 1 | [H&M Group](https://www.tamtam.ai/c/h-and-m-group) (hmgroup.com)<br>A global design business with thousands of stores worldwide, offering fashion, beauty, accessories, homeware, and sustainability-focused products and experiences | Retail | 🇸🇪 Stockholm | 104,048 |  |
| 2 | [H&M](https://www.tamtam.ai/c/h-and-m) (hm.com)<br>Global fashion retailer promoting inclusivity, sustainability, and accessibility, empowering employees and customers to express individuality and responsibility. | Retail | 🇸🇪 Stockholm | 86,847 | 1947 |
| 3 | [Polestar](https://www.tamtam.ai/c/polestar) (polestar.com)<br>An electric performance brand with a focus on uncompromised design and technology, dedication to improving society through excellent, efficient, and entertaining products | Motor Vehicle Manufacturing | 🇸🇪 Gothenburg | 2,906 | 2017 |
| 4 | [Gant](https://www.tamtam.ai/c/gant) (gant.com)<br>A global fashion brand with a legacy of American East Coast style, known for pioneering sportswear and evolving its signature look | Retail Apparel and Fashion | 🇸🇪 Stockholm | 1,470 | 1949 |
| 5 | [Gina Tricot AB](https://www.tamtam.ai/c/gina-tricot-ab) (ginatricot.com)<br>A European fashion retailer founded in 1997, offering trendy clothing for women through stores and online, with a focus on sustainability and customer experience | Retail | 🇸🇪 Borås | 1,211 | 1997 |
| 6 | [ARKET](https://www.tamtam.ai/c/arket) (arket.com)<br>A modern market offering essential products for men, women, children, and the home, with a focus on quality, durability, and accessibility | Retail | 🇸🇪 Stockholm | 978 | 2017 |
| 7 | [Tukan förlagsgrupp](https://www.tamtam.ai/c/tukan-forlagsgrupp) (tukanforlag.se)<br>A fast-growing and independent book publisher specializing in illustrated books for children and adults, offering a wide range of titles at competitive prices | Book and Periodical Publishing | 🇸🇪 Nya Varvet (Göteborg) | 869 | 2008 |
| 8 | [Lynk & Co](https://www.tamtam.ai/c/lynk-and-co) (lynkco.com)<br>Innovative brand revolutionizing mobility for a connected global generation by challenging traditional car industry norms | Motor Vehicle Manufacturing | 🇸🇪 Gothenburg | 807 | 2016 |
| 9 | [LYKO](https://www.tamtam.ai/c/lyko) (lyko.com)<br>E-commerce and physical stores offering a wide range of beauty products, including own brands, across multiple European markets to millions of customers. | Retail | 🇸🇪 Stockholm | 727 |  |
| 10 | [Weekday](https://www.tamtam.ai/c/weekday) (weekday.com)<br>A street fashion brand that pushes boundaries of everyday dressing, fostering creativity and seeking hypeworthy inspiration, new styles, and cultural trends | Retail Apparel and Fashion | 🇸🇪 Stockholm | 573 | 2002 |
| 11 | [FOREO](https://www.tamtam.ai/c/foreo) (foreo.com)<br>A global beauty-tech brand focused on innovation, quality, and sustainability, shaping the future of self-care with award-winning design and visionary technologies | Wellness and Fitness Services | 🇸🇪 Stockholm | 545 | 2013 |
| 12 | [Fjällräven](https://www.tamtam.ai/c/fjallraven) (career.fjallraven.com)<br>A Swedish outdoor equipment company committed to high quality, sustainable products, inspiring people to experience nature through clothing, equipment, and events | Sporting Goods Manufacturing | 🇸🇪 Solna | 526 |  |
| 13 | [ELLOS GROUP](https://www.tamtam.ai/c/ellos-group) (ellosgroup.com)<br>Leading Nordic online retailer offering sustainable fashion and home furnishing products for mid-life women, families, and homes across Europe. | Retail | 🇸🇪 Borås | 522 | 1947 |
| 14 | [Daniel Wellington](https://www.tamtam.ai/c/daniel-wellington) (danielwellington.com)<br>A global brand disrupting the industry with timeless pieces, valuing entrepreneurship, and inspiring growth to become the leading accessory brand | Retail Luxury Goods and Jewelry | 🇸🇪 Stockholm | 439 | 2011 |
| 15 | [NA-KD.com](https://www.tamtam.ai/c/na-kd-com) (na-kd.com)<br>Explore opportunities on their career page for an online platform specializing in trendy fashion, offering a wide selection of clothing and accessories | Retail | 🇸🇪 Gothenburg | 376 | 2015 |
| 16 | [LELO](https://www.tamtam.ai/c/lelo) (lelo.com)<br>Design and manufacture of luxurious, innovative, and iconic intimate pleasure products with global presence and a heritage of quality. | Retail Luxury Goods and Jewelry | 🇸🇪 Stockholm | 357 |  |
| 17 | [Tiger of Sweden](https://www.tamtam.ai/c/tiger-of-sweden) (tigerofsweden.com)<br>A Stockholm-based fashion house with a heritage in tailoring, offering men's and women's ready-to-wear clothing and accessories globally | Retail Apparel and Fashion | 🇸🇪 Stockholm | 307 | 1903 |
| 18 | [Rituals Cosmetics Sweden (B Corp™)](https://www.tamtam.ai/c/rituals-cosmetics-sweden-b-corp) (rituals.com)<br>A leading brand offering exclusive home and body products, guiding customers towards personal well-being through sustainable practices and community support | Retail | 🇸🇪 Stockholm | 285 | 2000 |
| 19 | [Polarn O. Pyret](https://www.tamtam.ai/c/polarn-o-pyret) (polarnopyret.com)<br>A Swedish brand specializing in high-quality baby and childrenswear, focused on creating durable clothes that can be passed down through generations | Retail | 🇸🇪 Stockholm | 275 | 1976 |
| 20 | [Björn Borg](https://www.tamtam.ai/c/bjorn-borg) (bjornborg.com)<br>Swedish fashion brand specializing in underwear and sportswear designed to promote an active lifestyle and confident appearance. | Retail Apparel and Fashion | 🇸🇪 Solna | 272 | 1984 |
| 21 | [Hem](https://www.tamtam.ai/c/hem) (hem.com)<br>Innovative design brand collaborating with designers and European manufacturers to create unique, high-quality, and sustainable furnishings, fostering creativity and experimentation | Design Services | 🇸🇪 Stockholm | 264 | 2014 |
| 22 | [Eton Shirts](https://www.tamtam.ai/c/eton-shirts) (etonshirts.com)<br>A luxury menswear brand focused on quality and sustainability, offering a range of stylish clothing and accessories for all occasions | Retail Apparel and Fashion | 🇸🇪 Gånghester | 260 | 1928 |
| 23 | [Haglöfs](https://www.tamtam.ai/c/haglofs) (haglofs.com)<br>Outdoor gear company founded in 1914, dedicated to creating durable and innovative gear for all outdoor adventures, with a focus on sustainability and exploration | Sporting Goods Manufacturing | 🇸🇪 Bromma | 238 | 1914 |
| 24 | [Maria Nila Stockholm](https://www.tamtam.ai/c/maria-nila-stockholm) (marianila.com)<br>A company offering 100% vegan and animal-friendly-certified hair care products, promoting sustainability and high quality ingredients manufactured locally in Sweden | Personal Care Product Manufacturing | 🇸🇪 Stockholm | 237 | 1999 |
| 25 | [SAFIRA](https://www.tamtam.ai/c/safira) (safira.com)<br>Swedish jewellery brand creating unique, high-quality pieces in Stockholm Inspiring confidence and style with contemporary designs shipped from HQ in Köping | Retail | 🇸🇪 Stockholm | 222 | 2012 |
| 26 | [Axel Arigato](https://www.tamtam.ai/c/axel-arigato) (axelarigato.com)<br>A fashion brand founded in Sweden in 2014, Axel Arigato offers elevated footwear and ready-to-wear collections with a focus on community and inclusivity | Retail Apparel and Fashion | 🇸🇪 Gothenburg | 206 | 2014 |
| 27 | [Vagabond Shoemakers](https://www.tamtam.ai/c/vagabond-shoemakers) (vagabond.com)<br>Swedish studio designing contemporary footwear and accessories through traditional craftsmanship, focusing on everyday style and sustainable quality for fashion retailers worldwide. | Retail Apparel and Fashion | 🇸🇪 Varberg | 202 | 1993 |
| 28 | [Nudie Jeans](https://www.tamtam.ai/c/nudie-jeans) (nudiejeans.com)<br>Sustainable denim brand focused on creating high-quality jeans meant to last a lifetime, promoting a wear-and-tear philosophy and eco-friendly practices | Retail Apparel and Fashion | 🇸🇪 Gothenburg | 193 | 2001 |
| 29 | [Löfbergs](https://www.tamtam.ai/c/lofbergs) (lofbergs.se)<br>Family-owned Nordic coffee roaster with 300 employees and SEK 15 billion turnover Specializing in ecologically and Fairtrade labeled coffee, also owning tea brand Kobbs | Food and Beverage Services | 🇸🇪 Karlstad | 184 | 1906 |
| 30 | [CAIA Cosmetics](https://www.tamtam.ai/c/caia-cosmetics) (caiacosmetics.com)<br>A rapidly growing D2C cosmetics business in Europe offering high-quality makeup products since November 2018 | Personal Care Product Manufacturing | 🇸🇪 Stockholm | 146 | 2018 |
| 31 | [OAS](https://www.tamtam.ai/c/oas) (oascompany.com)<br>A Swedish brand creating beachwear to bring vacation vibes year-round, born from a desire to escape dark winters and spread joy worldwide | Retail Apparel and Fashion | 🇸🇪 Stockholm | 111 |  |
| 32 | [OUR LEGACY](https://www.tamtam.ai/c/our-legacy) (ourlegacy.com)<br>Independent fashion brand from Stockholm, Sweden, founded in 2005 Known for custom fabrics, signature shapes, and progressive seasonal collections with attention to detail | Retail Apparel and Fashion | 🇸🇪 Stockholm | 101 | 2005 |
| 33 | [ICANIWILL AB](https://www.tamtam.ai/c/icaniwill-ab) (iciw.com)<br>A sportswear brand founded on determination and motivation, encouraging others to work hard, embrace their potential, and achieve their goals | Sporting Goods Manufacturing | 🇸🇪 Stockholm | 81 | 2012 |
| 34 | [Newbody Family](https://www.tamtam.ai/c/newbody-family) (newbodyfamily.com)<br>The company helps schools and sports clubs raise money for tournaments, training camps, and school trips by selling popular socks and underwear | Retail Apparel and Fashion | 🇸🇪 Gothenburg | 69 | 1987 |
| 35 | [Axkid](https://www.tamtam.ai/c/axkid) (axkid.com)<br>The company develops, manufactures, and sells rear-facing child safety seats with a focus on the European market, promoting the benefits of rear-facing travel for children | Consumer Goods | 🇸🇪 Gothenburg | 62 | 2009 |
| 36 | [REF Stockholm](https://www.tamtam.ai/c/ref-stockholm) (refstockholm.com)<br>An innovative Swedish professional hair care brand offering vegan care products, styling products, and hair colors worldwide with offices in Sweden and the US | Personal Care Product Manufacturing | 🇸🇪 Stockholm | 40 |  |
| 37 | [Swiss Clinic](https://www.tamtam.ai/c/swiss-clinic) (swissclinic.com)<br>A beauty company offering high-tech home beauty treatments for various skin problems, with measurable and lasting effects, operating in six countries | Personal Care Product Manufacturing | 🇸🇪 Stockholm | 35 | 2012 |
| 38 | [IDUN Minerals](https://www.tamtam.ai/c/idun-minerals) (idunminerals.com)<br>A Stockholm-based beauty brand with high-quality, dermatologist-approved products for all skin types, focusing on sustainability, vegan formulas, and clean beauty | Personal Care Product Manufacturing | 🇸🇪 Stockholm | 33 | 2011 |
| 39 | [Equestrian Stockholm](https://www.tamtam.ai/c/equestrian-stockholm) (equestrianstockholm.com)<br>A fast-growing equestrian brand offering exclusive gear and apparel for riders and horses worldwide, with a focus on sustainability Empowering women and engaging with a strong community | Retail Apparel and Fashion | 🇸🇪 Stockholm | 33 | 2015 |
| 40 | [Bagheera AB](https://www.tamtam.ai/c/bagheera-ab) (bagheera.se)<br>A Swedish company founded in 1981, designing sustainable and functional clothing & shoes for sports and active lifestyles, focusing on environmental and human well-being | Sporting Goods Manufacturing | 🇸🇪 Avesta | 28 | 1981 |
| 41 | [SWATI Cosmetics](https://www.tamtam.ai/c/swati-cosmetics) (swati.com)<br>A global brand founded by a Swedish entrepreneur and Indian makeup artist, specializing in cosmetic lenses that enhance natural beauty | Personal Care Product Manufacturing | 🇸🇪 Stockholm | 27 | 2019 |
| 42 | [LH cosmetics](https://www.tamtam.ai/c/lh-cosmetics) (lhcosmetics.com)<br>A makeup brand founded by artist Linda Hallberg, offering multi-use products that are vegan, cruelty-free, and designed without rules | Personal Care Product Manufacturing | 🇸🇪 Stockholm | 27 | 2016 |
| 43 | [Lykke Coffee Farms](https://www.tamtam.ai/c/lykke-coffee-farms) (lykkegardar.se)<br>A coffee company that partners with farmers to grow coffee sustainably, share knowledge, increase pay, and promote well-being through good deeds | Farming | 🇸🇪 Farsta | 26 | 2020 |
| 44 | [Protein.com](https://www.tamtam.ai/c/protein-com) (protein.com)<br>A protein brand empowering women in Scandinavia, focusing on performance, flexibility, and personal development in the fitness & supplement industry | Wellness and Fitness Services | 🇸🇪 Malmö | 24 | 2016 |
| 45 | [Smartshake](https://www.tamtam.ai/c/smartshake) (smartshake.com)<br>Innovative company offering leak-proof, non-toxic protein shaker cups that have evolved to meet various active lifestyle needs Smartshake is versatile and stylish | Wellness and Fitness Services | 🇸🇪 Västerås | 23 | 2009 |
| 46 | [Understatement Underwear](https://www.tamtam.ai/c/understatement-underwear) (shopunderstatement.com)<br>Understatement designs comfortable, stylish underwear for women with a focus on quality materials and ethical production, empowering women to be themselves | Retail Apparel and Fashion | 🇸🇪 Stockholm | 23 | 2017 |
| 47 | [SACHAJUAN HAIRCARE](https://www.tamtam.ai/c/sachajuan-haircare) (sachajuan.com)<br>Development of straightforward, professional haircare products designed to simplify styling and enhance control for both stylists and customers. | Personal Care Product Manufacturing | 🇸🇪 Stockholm | 22 | 1997 |
| 48 | [Better You AB](https://www.tamtam.ai/c/better-you-ab) (betteryou.se)<br>A Swedish company promoting mental and physical health through natural products, sugar-free, lactose-free, and based on cutting-edge research findings Available online and in health stores | Wellness and Fitness Services | 🇸🇪 Nacka | 21 | 2014 |
| 49 | [Odd Molly](https://www.tamtam.ai/c/odd-molly) (oddmolly.com)<br>An award-winning design company that creates high-quality clothing and interiors for women, inspired by a skater girl named Molly Celebrating individuality and uniqueness | Retail Apparel and Fashion | 🇸🇪 Stockholm | 21 | 2002 |
| 50 | [Ninepine](https://www.tamtam.ai/c/ninepine) (ninepine.nl)<br>This company creates technical athleisure and activewear in collaboration with yogis, gym enthusiasts, crossfitters, and individuals who workout regularly | Retail Apparel and Fashion | 🇸🇪 Stockholm | 17 | 2019 |

## How this list is built

Every company on this list has a Tamtam company profile. The industry is the one the company gives on LinkedIn; categories such as SaaS or fintech are classified by Tamtam's AI from the company's website and LinkedIn page; and the headquarters city must match the company's own address. Companies are ranked by the number of employees on LinkedIn, and the list is refreshed every night. Classifications can be wrong, so treat the list as a starting point rather than an official ranking. Last updated Nov 12, 2026.

## More company lists in Sweden

- [The largest companies in Sweden](https://www.tamtam.ai/l/largest-companies-sweden) (3,746)
- [Multinational companies in Sweden](https://www.tamtam.ai/l/multinational-companies-sweden) (1,088)
- [Retail chains in Sweden](https://www.tamtam.ai/l/retail-chains-sweden) (392)
- [Software Development companies in Sweden](https://www.tamtam.ai/l/software-development-companies-sweden) (392)
- [SaaS companies in Sweden](https://www.tamtam.ai/l/saas-companies-sweden) (378)
- [Companies with in-house R&D in Sweden](https://www.tamtam.ai/l/r-and-d-companies-sweden) (332)
- [Manufacturers in Sweden](https://www.tamtam.ai/l/manufacturers-sweden) (331)
- [Government Administration companies in Sweden](https://www.tamtam.ai/l/government-administration-companies-sweden) (313)
- [Publicly traded companies in Sweden](https://www.tamtam.ai/l/publicly-traded-companies-sweden) (303)
- [Critical infrastructure operators in Sweden](https://www.tamtam.ai/l/critical-infrastructure-operators-sweden) (277)
- [Hardware manufacturers in Sweden](https://www.tamtam.ai/l/hardware-companies-sweden) (250)
- [Companies with a mobile app in Sweden](https://www.tamtam.ai/l/companies-with-mobile-app-sweden) (240)
- [Financial services firms in Sweden](https://www.tamtam.ai/l/financial-services-firms-sweden) (232)
- [Education providers in Sweden](https://www.tamtam.ai/l/education-companies-sweden) (209)
- [Public sector organisations in Sweden](https://www.tamtam.ai/l/public-sector-organisations-sweden) (205)
- [Corporate groups and holding companies in Sweden](https://www.tamtam.ai/l/holding-companies-sweden) (197)
- [Professional services firms in Sweden](https://www.tamtam.ai/l/professional-services-firms-sweden) (194)
- [Financial Services companies in Sweden](https://www.tamtam.ai/l/financial-services-companies-sweden) (190)
- [E-commerce companies in Sweden](https://www.tamtam.ai/l/ecommerce-companies-sweden) (186)
- [Retail companies in Sweden](https://www.tamtam.ai/l/retail-companies-sweden) (175)
- [IT Services and IT Consulting companies in Sweden](https://www.tamtam.ai/l/it-services-and-it-consulting-companies-sweden) (159)
- [IT services companies in Sweden](https://www.tamtam.ai/l/it-services-companies-sweden) (155)
- [Subscription businesses in Sweden](https://www.tamtam.ai/l/subscription-businesses-sweden) (151)
- [Consulting firms in Sweden](https://www.tamtam.ai/l/consulting-firms-sweden) (136)

## The same list elsewhere in Sweden

- [DTC brands in Stockholm](https://www.tamtam.ai/l/dtc-brands-stockholm) (36)

## The same list elsewhere

- [DTC brands in the world](https://www.tamtam.ai/l/dtc-brands-in-the-world) (4,334)
- [DTC brands in Europe](https://www.tamtam.ai/l/dtc-brands-in-europe) (2,335)

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Source: https://www.tamtam.ai/l/dtc-brands-sweden