# Top 47 DTC brands in Utah

Tamtam tracks 47 DTC brands headquartered in Utah. This list ranks all of them by number of employees on LinkedIn, led by Young Living Essential Oils, Vivint and doTERRA International LLC. Their median headcount is 583. Half of them were founded in 2008 or later. The most common headquarters are Lehi (11), Salt Lake City (10) and Provo (4).

The direct-to-consumer (DTC) brands in Utah are primarily engaged in wellness, personal care, and home products. Many of these are mid-sized to large firms, with a notable presence of companies founded in the early 2000s. Young Living Essential Oils, for example, produces essential oils, while Vivint offers smart home systems. doTERRA International LLC specializes in essential oils and aromatherapy, and Younique Products focuses on beauty products.

A clear pattern among these companies is their concentration in the wellness and fitness services industry. This includes firms like MonaVie, which offers health and wellness products, and Unicity International, which provides nutritional products. Another common thread is the focus on direct selling and network marketing models, often empowering individuals through product distribution.

🇺🇸 Utah · 47 companies · Updated Nov 11, 2026

| # | Company | Industry | Headquarters | Employees | Founded |
|---|---|---|---|---|---|
| 1 | [Young Living Essential Oils](https://www.tamtam.ai/c/young-living-essential-oils) (youngliving.com)<br>produces authentic, pure, and potent essential oils through a proprietary Seed to Seal process, inspiring wellness and opportunities for lifelong transformations globally. | Wellness and Fitness Services | 🇺🇸 Lehi | 11,764 | 1993 |
| 2 | [Vivint](https://www.tamtam.ai/c/vivint) (vivint.com)<br>A leading smart home company providing integrated systems, professional installation, 24/7 monitoring, and customer support to over 17 million customers in North America | Computers and Electronics Manufacturing | 🇺🇸 Lehi | 8,504 | 1999 |
| 3 | [doTERRA International LLC](https://www.tamtam.ai/c/doterra-international-llc) (doterra.com)<br>Leading global company specializing in essential oils and aromatherapy products, focusing on employee well-being and community impact. | Wellness and Fitness Services | 🇺🇸 Pleasant Grove | 8,207 | 2008 |
| 4 | [doTERRA Wellness Advocate](https://www.tamtam.ai/c/doterra-wellness-advocate) (doterra.com)<br>A company promoting health and wellness through therapeutic-grade essential oils, with Wellness Advocates sharing product benefits and providing educational opportunities | Wellness and Fitness Services | 🇺🇸 Pleasant Grove | 5,463 | 2008 |
| 5 | [Younique Products](https://www.tamtam.ai/c/younique-products) (youniqueproducts.com)<br>The company focuses on uplifting and empowering women worldwide through high-quality beauty products, personal growth opportunities, and financial rewards | Retail Health and Personal Care Products | 🇺🇸 Lehi | 4,439 | 2012 |
| 6 | [SunPower](https://www.tamtam.ai/c/sunpower) (us.sunpower.com)<br>provides all-in-one residential solar and backup storage solutions, promoting accessible clean energy with extensive solar industry experience. | Services for Renewable Energy | 🇺🇸 Orem | 3,608 | 2014 |
| 7 | [SendOutCards](https://www.tamtam.ai/c/sendoutcards) (sendoutcards.com)<br>Company offers a convenient online platform for sending personalized greeting cards and gifts, helping individuals connect with others and build relationships | Manufacturing | 🇺🇸 Salt Lake City | 2,356 | 2005 |
| 8 | [Stampin'​ Up!](https://www.tamtam.ai/c/stampin-up) (stampinup.com)<br>Global paper crafting specializing in decorative rubber and photopolymer stamps, accessories, greeting cards, craft projects, home décor, and memory keeping | Retail Art Supplies | 🇺🇸 Riverton | 2,127 | 1988 |
| 9 | [MonaVie](https://www.tamtam.ai/c/monavie) (monavie.com)<br>A health and wellness company offering innovative products, customized nutrition, and a global network of independent distributors, with a focus on empowering individuals worldwide | Wellness and Fitness Services | 🇺🇸 South Jordan | 2,015 | 2005 |
| 10 | [Unicity International](https://www.tamtam.ai/c/unicity-international) (unicity.com)<br>Innovative nutritional products promoting good health worldwide, backed by science and third-party certifications, sold through direct selling in 60+ countries | Wellness and Fitness Services | 🇺🇸 Provo | 1,935 | 2001 |
| 11 | [Modere](https://www.tamtam.ai/c/modere) (us.shaklee.com)<br>An omnichannel company developing and selling clean health, wellness, beauty, personal care, nutrition, and household products through direct-to-consumer channels | Retail | 🇺🇸 Provo | 1,784 | 2013 |
| 12 | [XanGo](https://www.tamtam.ai/c/xango) (xango.com)<br>Global wellness brand offering a range of products based on mangosteen, promoting financial independence through network marketing and providing opportunities for total wellness | Wellness and Fitness Services | 🇺🇸 Lehi | 1,421 | 2002 |
| 13 | [Purple](https://www.tamtam.ai/c/purple) (purple.com)<br>Designs and manufactures innovative comfort products including mattresses, bedding, cushions, and pet beds featuring unique Purple Grid technology. | Retail | 🇺🇸 Lehi | 1,226 | 2015 |
| 14 | [Perfectly Posh](https://www.tamtam.ai/c/perfectly-posh) (ww38.ppo.sh)<br>A company focused on pampering and self-care, creating innovative products and empowering over 50,000 Independent Consultants nationwide Unique, fun work environment | Manufacturing | 🇺🇸 Salt Lake City | 1,171 | 2011 |
| 15 | [Cricut](https://www.tamtam.ai/c/cricut) (cricut.com)<br>Makes smart cutting machines, an app, and crafting essentials for designing and personalizing items like cards and apparel, fostering creativity. | Software Development | 🇺🇸 South Jordan | 1,050 | 1969 |
| 16 | [Del Sol](https://www.tamtam.ai/c/del-sol) (delsol.com)<br>A leading brand of color-changing apparel and accessories using NASA-developed technology, with over 100 stores worldwide and a focus on humanitarian efforts | Retail | 🇺🇸 Sandy | 993 | 1994 |
| 17 | [ZAGG, Inc.](https://www.tamtam.ai/c/zagg-inc) (zagg.com)<br>A leading provider of innovative gadget protection and enhancement products, dedicated to making life easier and gadgets last longer | Computers and Electronics Manufacturing | 🇺🇸 Salt Lake City | 976 | 2004 |
| 18 | [Partner.Co](https://www.tamtam.ai/c/partner-co) (partner.co)<br>Global community of wellness enthusiasts, scientists, and entrepreneurs sharing high-quality products and innovative compensation for financial and personal growth. | Retail Health and Personal Care Products | 🇺🇸 Midvale | 942 | 2023 |
| 19 | [Black Rifle Coffee Company](https://www.tamtam.ai/c/black-rifle-coffee-company) (blackriflecoffee.com)<br>Veteran-founded coffee company in America specializing in roasting high-quality, small-batch coffees | Food and Beverage Services | 🇺🇸 Salt Lake City | 806 | 2014 |
| 20 | [Amare Global](https://www.tamtam.ai/c/amare-global) (amare.com)<br>Creates a holistic mental wellness platform and community, emphasizing mental wellness over mental health disorders, and encouraging seeking professional help for mental health challenges | Wellness and Fitness Services | 🇺🇸 Lehi | 788 | 2017 |
| 21 | [Yoli](https://www.tamtam.ai/c/yoli) (yoli.com)<br>A company dedicated to helping people live their best lives physically, emotionally, and financially through high-quality health products and compensation plans | Wellness and Fitness Services | 🇺🇸 Salt Lake City | 764 | 2008 |
| 22 | [Beauty Industry Group](https://www.tamtam.ai/c/beauty-industry-group) (beautyindustrygroup.com)<br>Holding company in the beauty industry with global reach, delivering confidence through a diverse range of products and a dedicated team | Consumer Services | 🇺🇸 Salt Lake City | 723 | 2004 |
| 23 | [Zrii](https://www.tamtam.ai/c/zrii) (zilis.com)<br>This company offers wellness and skincare products globally, focusing on personal growth, incentivized enrollment, and partnership with the Chopra Center | Accounting | 🇺🇸 Draper | 681 | 2007 |
| 24 | [Xyngular Corporation](https://www.tamtam.ai/c/xyngular-corporation) (xyngular.com)<br>Xyngular offers exceptional products and opportunities for growth, supporting members and distributors in becoming more in every way Headquarters in Lehi, UT | Wellness and Fitness Services | 🇺🇸 Lehi | 583 | 2009 |
| 25 | [Angel](https://www.tamtam.ai/c/angel-provo) (angel.com)<br>A platform for filmmakers to collaborate with viewers, creating high-quality TV and film independently from Hollywood, with content curated by the users themselves | Entertainment Providers | 🇺🇸 Provo | 527 | 2013 |
| 26 | [Bucked Up](https://www.tamtam.ai/c/bucked-up) (buckedup.com)<br>A sports nutrition and lifestyle brand with over 500 products, including supplements, energy drinks, apparel, and accessories, dedicated to helping customers achieve health and fitness goals | Wellness and Fitness Services | 🇺🇸 Orem | 524 | 2013 |
| 27 | [Traeger, Inc.](https://www.tamtam.ai/c/traeger-inc) (traeger.com)<br>Manufactures versatile outdoor wood pellet grills and natural pellets for grilling, smoking, baking, roasting, braising, and barbecuing with consistent wood-fired flavor technology. | Manufacturing | 🇺🇸 Salt Lake City | 522 | 1987 |
| 28 | [Morinda, Inc.](https://www.tamtam.ai/c/morinda-inc) (partner.co)<br>An international network marketing company focused on promoting health and happiness through the use of the noni fruit from Tahiti Pioneering AGE-Awareness | Wellness and Fitness Services | 🇺🇸 American Fork | 504 | 1996 |
| 29 | [QSciences](https://www.tamtam.ai/c/qsciences) (qsciences.com)<br>A company focused on improving quality of life worldwide through ethical practices in biosciences and creating impactful products | Wellness and Fitness Services | 🇺🇸 Pleasant Grove | 493 | 2013 |
| 30 | [Truvy](https://www.tamtam.ai/c/truvy) (truvy.com)<br>Truvy is a wellness company dedicated to promoting optimal health and wellness through science-backed products and business opportunities Join the community today! | Wellness and Fitness Services | 🇺🇸 Draper | 452 | 2014 |
| 31 | [Trove Brands](https://www.tamtam.ai/c/trove-brands) (trovebrands.com)<br>A private house of brands, creating patented products like BlenderBottle®, sold in 90,000+ retail locations worldwide and online Headquarters in Lehi, Utah | Consumer Goods | 🇺🇸 Lehi | 409 | 2000 |
| 32 | [Seint](https://www.tamtam.ai/c/seint) (seintofficial.com)<br>The company helps women enhance their favorite facial features and diminish ones they don't, while celebrating their natural beauty | Retail | 🇺🇸 St. George | 404 | 2013 |
| 33 | [Cotopaxi](https://www.tamtam.ai/c/cotopaxi) (cotopaxi.com)<br>This company creates outdoor products and apparel, aiming to alleviate poverty, inspire adventure, and promote responsible sourcing and manufacturing practices | Retail | 🇺🇸 Salt Lake City | 394 | 2014 |
| 34 | [The Chosen](https://www.tamtam.ai/c/the-chosen) (new.thechosen.tv)<br>A company that produces a groundbreaking historical drama focusing on the life of the most revolutionary figure in history | Entertainment Providers | 🇺🇸 Hurricane | 361 | 2017 |
| 35 | [Owlet Baby Care](https://www.tamtam.ai/c/owlet-baby-care) (owletcare.com)<br>A team of parents founded a company in 2013 to help parents enjoy the journey of parenthood through innovative, data-driven nursery products | Wellness and Fitness Services | 🇺🇸 Lehi | 352 | 2012 |
| 36 | [Thrive Life](https://www.tamtam.ai/c/thrive-life) (thrivelife.com)<br>A leading provider of freeze dried and dehydrated foods, offering convenience, nutrition, flavor, affordability, and long-lasting products to enhance mealtime experiences worldwide | Food and Beverage Manufacturing | 🇺🇸 American Fork | 345 | 2005 |
| 37 | [THREE](https://www.tamtam.ai/c/three) (threeinternational.com)<br>Three is a company focused on creating purpose-driven Proactive Wellness products to maximize bioavailability and empower individuals to take control of their well-being | Wellness and Fitness Services | 🇺🇸 Lehi | 342 | 2023 |
| 38 | [Skullcandy Inc.](https://www.tamtam.ai/c/skullcandy-inc) (skullcandy.com)<br>Innovative audio brand based in Park City, Utah, known for immersive technology, colorful designs, and unique lifestyle products that redefine audio performance and style | Computers and Electronics Manufacturing | 🇺🇸 Park City | 341 | 2003 |
| 39 | [NewAge, Inc.](https://www.tamtam.ai/c/newage-inc) (newage.com)<br>The company empowers individuals to create a healthier world through its products or services | Retail Health and Personal Care Products | 🇺🇸 Midvale | 216 | 2007 |
| 40 | [KÜHL Clothing Company](https://www.tamtam.ai/c/kuhl-clothing-company) (kuhl.com)<br>Product-driven clothing company celebrating mountain culture, specializing in outdoor apparel for an authentic outdoor experience | Retail Apparel and Fashion | 🇺🇸 Salt Lake City | 209 | 1983 |
| 41 | [Plunder Design, LLC](https://www.tamtam.ai/c/plunder-design-llc) (jbloomdesigns.com)<br>Transform lives with high-quality, in-demand products through flexible work opportunities and a lucrative compensation plan with support from a team of fellow stylists | Retail Apparel and Fashion | 🇺🇸 Payson | 207 | 2014 |
| 42 | [Pompa Program](https://www.tamtam.ai/c/pompa-program) (pompaprogram.com)<br>The company offers a solution for unexplained symptoms like low energy, brain fog, anxiety, and weight gain through comprehensive cellular health analysis | Hospitals and Health Care | 🇺🇸 Park City | 186 |  |
| 43 | [TAFT](https://www.tamtam.ai/c/taft) (taftclothing.com)<br>Direct-to-consumer men's footwear brand with unique, bold designs Produces shoes in Spain and Portugal using diverse textiles, focusing on inclusivity and innovation | Retail Apparel and Fashion | 🇺🇸 Provo | 78 | 2015 |
| 44 | [Alpha Coffee](https://www.tamtam.ai/c/alpha-coffee) (alpha.coffee)<br>A veteran and woman-owned company offering fresh artisan-roasted coffee, promoting the warrior lifestyle, providing excellent service, and giving back to veterans, planet, and community | Food and Beverage Services | 🇺🇸 Cottonwood Heights | 27 | 2010 |
| 45 | [Millcreek Coffee Roasters](https://www.tamtam.ai/c/millcreek-coffee-roasters) (millcreekcoffee.com)<br>Specialty coffee wholesaler and roaster, with retail locations and distribution Emphasizes quality, sustainability, and freshness in sourcing and roasting process Passionate about great coffee | Food and Beverage Manufacturing | 🇺🇸 Salt Lake City | 18 | 1993 |
| 46 | [Mentionables](https://www.tamtam.ai/c/mentionables) (shopmentionables.com)<br>Mentionables offers an inclusive and empowering lingerie shopping experience with a focus on beauty, comfort, and modesty | Retail Apparel and Fashion | 🇺🇸 Lehi | 13 | 2017 |
| 47 | [Caffe Ibis Inc](https://www.tamtam.ai/c/caffe-ibis-inc) (caffeibis.com)<br>Specializing in organic, fair trade, and shade-grown coffee, the company offers a variety of certified blends that are mountain grown and roasted | Food and Beverage Services | 🇺🇸 Logan | 11 |  |

## How this list is built

Every company on this list has a Tamtam company profile. The industry is the one the company gives on LinkedIn; categories such as SaaS or fintech are classified by Tamtam's AI from the company's website and LinkedIn page; and the headquarters city must match the company's own address. Companies are ranked by the number of employees on LinkedIn, and the list is refreshed every night. Classifications can be wrong, so treat the list as a starting point rather than an official ranking. Last updated Nov 11, 2026.

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## The same list elsewhere in United States

- [DTC brands in the United States](https://www.tamtam.ai/l/d2c-brands-united-states) (1,125)
- [DTC brands in California](https://www.tamtam.ai/l/dtc-brands-california) (321)
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- [DTC brands in Illinois](https://www.tamtam.ai/l/dtc-brands-illinois) (34)
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- [DTC brands in Ohio](https://www.tamtam.ai/l/dtc-brands-ohio) (25)
- [DTC brands in Washington State](https://www.tamtam.ai/l/dtc-brands-washington-state) (25)
- [DTC brands in New York](https://www.tamtam.ai/l/d2c-brands-new-york) (151)
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- [DTC brands in San Francisco](https://www.tamtam.ai/l/dtc-brands-san-francisco) (46)

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Source: https://www.tamtam.ai/l/dtc-brands-utah