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The 50 largest e-commerce companies in Africa

Tamtam tracks 225 e-commerce companies headquartered in Africa. This list ranks the 50 largest by number of employees on LinkedIn, led by Woolworths, Pick n Pay and TFG (The Foschini Group). Their median headcount is 1,728. Half of them were founded in 1997 or later. The most common headquarters are Cape Town (11), Johannesburg (5) and Lagos (4).

🌍 Africa50 companiesUpdated Nov 12, 2026

These are the largest e-commerce companies in Africa, primarily comprising established retail groups and a few younger technology firms. Many are based in South Africa, with others in Nigeria, Algeria, Tunisia, and Egypt. The list includes companies such as Woolworths, a retailer focusing on food, fashion, and homeware, and Pick n Pay, which provides groceries, clothing, and general merchandise across Africa.

Other notable companies are Jumia Group, an e-commerce platform connecting consumers and sellers, and takealot.com, an e-commerce retailer in South Africa. The data shows a strong concentration of retail companies, many of which were founded before 2000, indicating a long-standing presence in the market.

#CompanyIndustryHeadquarters EmployeesFounded
1
Woolworthswoolworths.co.za

Offering a unique blend of quality food, fashion, beauty, and homeware with a focus on sustainability, innovation, and ethical practices

Retail 🇿🇦 Cape Town 37,741 1931
2
Pick n Paypnp.co.za

Operating diverse retail formats across Africa providing affordable groceries, clothing, and general merchandise while creating economic opportunities and social impact through various store channels.

Retail 🇿🇦 Kenilworth 34,254 1967
3
TFG (The Foschini Group)tfglimited.co.za

Operates thirty-five speciality retail brands across twenty-three countries, offering fashion, jewellery, homeware, and electronics through over four thousand outlets and a lifestyle e-commerce platform.

Retail 🇿🇦 Cape Town 29,353 n/a
4
Mr Price Groupmrpricegroup.com

Omni-channel value retailer specializing in apparel, homeware, and sportswear across South Africa and international markets through physical stores and a dedicated online platform.

Retail 🇿🇦 Durban 21,460 1985
5
Jumia Groupgroup.jumia.com

Leading African e-commerce platform connecting consumers and sellers, providing logistics and payment solutions, empowering SMEs and job creation.

Technology, Information and Internet 🇳🇬 Ikeja 12,642 2012
6
takealot.comtakealot.com

The leading eCommerce retailer in South Africa and the African continent, dedicated to providing a customer-centric online shopping experience with a focus on improving customer satisfaction

Retail 🇿🇦 Cape Town 7,673 2011
7
Makro South Africamakro.co.za

operates large warehouse stores selling food, liquor, and merchandise to retail and wholesale customers with online shopping convenience

Retail 🇿🇦 Johannesburg 5,567 1971
8
B.TECHworkable.com

Omnichannel retailer in Egypt offering top technology brands with over 160 branches, unique financing options, and personalized customer care

Retail 🇪🇬 Taj City 4,416 1997
9
sportscenesportscene.co.za

A leading retailer of trendy sneakers, apparel, and accessories from top streetwear brands for men, women, and kids across southern Africa

Retail 🇿🇦 Cape Town 4,065 n/a
10
Djezzydjezzy.dz

A leading mobile telecommunication operator in Algeria with over 4000 employees and 17 million subscribers, favored by Algerians in all aspects

Telecommunications 🇩🇿 Alger 4,018 2001
11
Ooredoo Tunisieooredoo.tn

A leading mobile telecommunications operator in Tunisia, focusing on innovative services, quality customer service, and expanding network coverage for its subscribers

Telecommunications 🇹🇳 Tunis 3,714 2002
12
Builders: Warehouse, Express, Trade Depot, Superstorebuilders.co.za

Leading retailer in Southern Africa offering home improvement, DIY, and building materials with stores in multiple countries, tailored to meet customer needs

Retail 🇿🇦 3,498 2003
13
Jumia Nigeriajumia.com.ng

An e-commerce platform in Africa offering a wide range of goods and services through a marketplace, logistics service, and secure online payment solution

Retail 🇳🇬 Lagos 3,415 2012
14
Naspers Limitednaspers.com

Global consumer internet company investing in technology and ecommerce businesses, empowering people and enriching communities worldwide.

Financial Services 🇿🇦 Cape Town 2,856 1915
15
Cape Union Mart Groupcapeunionmart.co.za

A retail division in South Africa offering outdoor adventure gear, trendy apparel, accessories, and unique home goods across three distinctive chains

Retail 🇿🇦 Cape Town 2,635 1933
16
Condor Algériecondor.dz

National leader in manufacturing, selling, and providing after-sales service for electronics, home appliances, IT, telephony, and renewable energy products.

Appliances, Electrical, and Electronics Manufacturing 🇩🇿 Bordj Bou Arreridj 2,509 2002
17
Media24 (Pty) Ltdmedia24.com

Leading South African media organization part of a global group, focused on digital media, newspapers, magazines, ecommerce, book publishing, and distribution Passionate about community-building and enriching lives

Media Production 🇿🇦 Cape Town 2,474 1915
18
Breadfastbreadfast.com

Revolutionizing home goods delivery in Egypt, Breadfast seeks motivated individuals to innovate and problem-solve in a period of expansion Join us!

Transportation, Logistics, Supply Chain and Storage 🇪🇬 Cairo 2,420 2017
19
Rage SAragesa.co.za

Established South African retailer offering a wide range of fashionable footwear and clothing for all ages, with over 600 stores nationwide

Retail 🇿🇦 Johannesburg 2,293 1996
20
Red Star Wholesale Catering Servicesredstarwholesale.co.za

A leading catering supplier offering a wide range of quality products to the hospitality industry with free delivery for orders over R1 000

Food and Beverage Manufacturing 🇿🇦 Brackenfell 2,191 n/a
21
Checkers Food Servicesredstarwholesale.co.za

Leading supplier of high-quality products for caterers & restaurateurs in Gauteng and Western Cape, offering a wide range of food & beverage items with free delivery on orders over R1000

Food and Beverage Services 🇿🇦 Cape Town 2,167 n/a
22
Studio 88 Group of Companiesstudio-88.co.za

A leading fashion and footwear retail chain in South Africa, offering exclusive releases and top international brands in vibrant store settings Expanding presence in Africa

Retail 🇿🇦 Johannesburg 2,065 2001
23
Tekkietowntekkietown.co.za

A South African-based company specializing in tech products and services

Retail 🇿🇦 2,055 n/a
24
Afroxafrox.co.za

Supplier of gases and welding products, services, and technologies to healthcare, hospitality, food, beverage, energy, mining, steel, and automotive sectors.

Chemical Manufacturing 🇿🇦 Sandton 1,749 1927
25
Totalsportsbash.com

Leading sporting goods retailer in Southern Africa, offering a wide range of products from top global brands both in-store and online

Retail 🇿🇦 Cape Town 1,728 1982

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26
Halan - حالاhalan.com

Revolutionizing financial services through a super app, offering solutions for payments, investments, shopping, and credit to individuals and businesses in Egypt.

Financial Services 🇪🇬 1,718 2018
27
homechoicehomechoicecareers.co.za

A South African retailer providing innovative and affordable homeware products for over 35 years to help customers create beautiful homes

Retail 🇿🇦 Wynberg 1,672 n/a
28
Huawei Consumer Egypthuawei.com

A company providing excellent mobile phone services

Business Supplies & Equipment 🇪🇬 Luxor 1,659 n/a
29
WeBuyCarswebuycars.co.za

SA’s leading car buying service simplifies selling and buying vehicles with on-the-spot payment, nationwide branches, and a vast online vehicle inventory

Retail Motor Vehicles 🇿🇦 Tshwane 1,628 2001
30
Jumia Kenyajumia.co.ke

A leading e-commerce platform in Africa offering a wide range of goods and services through an online marketplace, logistics, and payment solutions

Technology, Information and Internet 🇰🇪 Nairobi 1,560 2012
31
Melcom Group of Companiesmelcomgroup.com

A diversified group of companies including retail outlets, manufacturing of household goods, assembly of electronic appliances, bakery, coffee shop, and travel agency

Retail 🇬🇭 Accra 1,550 1989
32
FRESH ELECTRIC FOR HOME APPLIANCESfresh.com.eg

Manufacturing and exporting a wide range of household and small electrical appliances with extensive factory network and international market presence.

Appliances, Electrical, and Electronics Manufacturing 🇪🇬 10th of Ramadan 1,425 1987
33
Naivas Supermarketsnaivas.online

Operates a chain of supermarkets across Kenya, providing diverse groceries and consumer goods to its customers.

Wholesale 🇰🇪 Nairobi 1,402 2009
34
Jumia Egyptjumia.com.eg

A leading e-commerce company in Africa offering a marketplace, logistics, and payment services for consumers and sellers across various product categories

Retail 🇪🇬 New Cairo 1,344 2012
35
Selarselar.com

Creators in Africa use an E-commerce tool to sell content and products globally, with over 400,000 users and 70,000+ creators supported

Software Development 🇳🇬 Lagos 1,270 2016
36
Retailability (Pty) Ltdretailability.co.za

Retailability is a group of retail brands founded in 1984 in South Africa, offering authentic and affordable fashion in over 600 stores across Southern Africa

Retail 🇿🇦 Durban 1,244 1984
37
Konga Groupkonga.com

An online shopping platform in Nigeria offering a wide range of products, with a focus on customer service and satisfaction

Retail 🇳🇬 Lagos 1,237 2012
38
Davis & Shirtliffdavisandshirtliff.com

A leading supplier of water-related equipment in East Africa, specializing in water pumps, treatment, swimming pools, and renewable energy products Headquarters in Nairobi

Industrial Machinery Manufacturing 🇰🇪 Nairobi 1,202 1946
39
Footgearfootgear.co.za

A leading retailer offering a wide selection of top shoe brands at affordable prices, prioritizing customer experience and satisfaction in-store and online

Retail 🇿🇦 Cape Town 1,184 2001
40
Pepkor Lifestylepepkorlifestyle.com

Offers furniture, electronics, and household goods through various brands alongside consumer finance and insurance products for value conscious customers in Southern Africa.

Retail 🇿🇦 Sandton 1,159 n/a
41
On the Dotonthedot.co.za

The company offers a comprehensive logistics solution for various media products, manages product lifecycles, provides courier services, and operates an e-commerce platform

Transportation, Logistics, Supply Chain and Storage 🇿🇦 Bellville South 1,131 n/a
42
Cash Crusaders Franchisingcashcrusaders.co.za

Leading secondhand retailer with over 250 franchise stores offering pre-loved items, exclusive new brands, and flexible loans in Southern Africa

Retail 🇿🇦 Muizenberg 1,117 1996
43
MaxABmaxab.io

MaxAB offers B2B solutions to local merchants in Egypt and Morocco, helping them grow, increase revenues, and provide a comprehensive shopping experience through e-commerce and fintech services

Retail 🇪🇬 Cairo 1,079 2018
44
Raneenraneen.com

E-commerce platform offering housewares, kitchen appliances, home and garden gifts With retail stores in Egypt and plans for a unique smart store

Retail 🇪🇬 Giza 1,058 1996
45
PNA - Colour Your Worldpna.co.za

A top retailer specializing in stationery, art supplies, craft materials, and educational books, focused on inspiration, creativity, and enrichment beyond the ordinary

Retail 🇿🇦 Johannesburg 1,038 1992
46
Verimark (PTY) LTDverimark.co.za

A leading provider of innovative and top-quality houseware, health, fitness, DIY, automotive, beauty, and educational toy products through TV infomercials and retail stores

Retail 🇿🇦 Johannesburg 1,029 1977
47
Winner'swinners.mu

Retail supermarket chain in Mauritius operating 28 stores, focusing on customer proximity, competitive pricing, employee training, and environmental initiatives.

Retail 🇲🇺 Port Louis 994 1994
48
ShopriteXshopritex.breezy.hr

Innovative digital business hub for Africa's largest retailer, focused on customer-centric culture, data science, technology, and personalized shopping experiences

Retail 🇿🇦 Cape Town 935 2020
49
Nouvelair Tunisianouvelair.com

Specializing in low-priced flights to Tunisia from over 130 airports in 30 countries, including popular European cities like Paris, Munich, and Moscow

Airlines and Aviation 🇹🇳 Monastir 931 1989
50
Omniomniretail.africa

Unified platform digitizing traditional trade, offering B2B e-commerce, distribution management, and embedded finance solutions to drive growth for FMCG distributors

Technology, Information and Internet 🇳🇬 Lagos 902 2021

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How this list is built

Every company on this list has a Tamtam company profile. The industry is the one the company gives on LinkedIn; categories such as SaaS or fintech are classified by Tamtam's AI from the company's website and LinkedIn page; and the headquarters city must match the company's own address. Companies are ranked by the number of employees on LinkedIn, and the list is refreshed every night. Classifications can be wrong, so treat the list as a starting point rather than an official ranking. Last updated Nov 12, 2026.

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