# 32 leading e-commerce companies in Västra Götaland

Tamtam tracks 32 e-commerce companies headquartered in Västra Götaland. This list ranks all of them by number of employees on LinkedIn, led by Willys, Zinzino and Lindex. Their median headcount is 376. Half of them were founded in 1989 or later. The most common headquarters are Gothenburg (13), Borås (7) and Mölndal (4).

The e-commerce companies in Västra Götaland are primarily established retail groups, often with a long history. Willys, founded in 1986, operates in affordable food retail, while Lindex and Kappahl Group, founded in the 1950s, focus on fashion. Jula offers a broad range of products for home and leisure, and NetOnNet, established in 1999, specializes in consumer electronics.

A notable pattern among these companies is the strong presence of retail, particularly in fashion and household goods. Several companies, including Gina Tricot AB and ELLOS GROUP, are based in Borås, indicating a geographical cluster for e-commerce and retail operations in the region.

🇸🇪 Västra Götaland · 32 companies · Updated Nov 12, 2026

| # | Company | Industry | Headquarters | Employees | Founded |
|---|---|---|---|---|---|
| 1 | [Willys](https://www.tamtam.ai/c/willys) (willys.se)<br>For over 40 years, this company has been offering affordable food to Swedish people through their cheapest food box concept, contributing to more meals with good food | Retail | 🇸🇪 Gothenburg | 4,381 | 1986 |
| 2 | [Zinzino](https://www.tamtam.ai/c/zinzino) (zinzino.com)<br>Innovative wellness company from Scandinavia offering personalized nutrition solutions, driven by research and pioneering a health movement worldwide | Wellness and Fitness Services | 🇸🇪 Vastra Frolunda | 2,684 | 2005 |
| 3 | [Lindex](https://www.tamtam.ai/c/lindex) (about.lindex.com)<br>A fashion company empowering and inspiring women, aiming to make a difference by becoming more sustainable for the future | Retail | 🇸🇪 Gothenburg | 2,683 | 1954 |
| 4 | [Kappahl Group](https://www.tamtam.ai/c/kappahl-group) (kappahl.com)<br>A leading Nordic fashion chain focused on sustainability, offering fashion for all lifestyles with a goal of 100% certified materials by 2025 | Retail | 🇸🇪 Mölndal | 1,887 | 1953 |
| 5 | [Jula](https://www.tamtam.ai/c/jula) (jula.com)<br>A family-owned retail chain offering a wide range of affordable products for home, garden, and leisure, empowering individuals to tackle projects with pride and inspiration | Retail | 🇸🇪 Skara | 1,817 |  |
| 6 | [Gina Tricot AB](https://www.tamtam.ai/c/gina-tricot-ab) (ginatricot.com)<br>A European fashion retailer founded in 1997, offering trendy clothing for women through stores and online, with a focus on sustainability and customer experience | Retail | 🇸🇪 Borås | 1,211 | 1997 |
| 7 | [INTERSPORT Sweden](https://www.tamtam.ai/c/intersport-sweden) (intersport.se)<br>A well-known Swedish brand with approximately 150 stores, part of the largest global sporting goods retailer with over 5,500 stores worldwide | Sporting Goods Manufacturing | 🇸🇪 Mölndal | 990 | 1968 |
| 8 | [Tukan förlagsgrupp](https://www.tamtam.ai/c/tukan-forlagsgrupp) (tukanforlag.se)<br>A fast-growing and independent book publisher specializing in illustrated books for children and adults, offering a wide range of titles at competitive prices | Book and Periodical Publishing | 🇸🇪 Nya Varvet (Göteborg) | 869 | 2008 |
| 9 | [NetOnNet](https://www.tamtam.ai/c/netonnet) (career.netonnet.com)<br>An electronics retailer established in 1999, offering a wide range of products from popular brands at discounted prices through online and offline stores | Consumer Electronics | 🇸🇪 Borås | 606 | 1999 |
| 10 | [ELLOS GROUP](https://www.tamtam.ai/c/ellos-group) (ellosgroup.com)<br>Leading Nordic online retailer offering sustainable fashion and home furnishing products for mid-life women, families, and homes across Europe. | Retail | 🇸🇪 Borås | 522 | 1947 |
| 11 | [Hemtex AB](https://www.tamtam.ai/c/hemtex-ab) (hemtex.se)<br>The company specializes in high-quality home textiles with unique designs at affordable prices, focusing on function and form for a stylish and functional home décor experience | Retail | 🇸🇪 Borås | 516 | 1973 |
| 12 | [Blomsterlandet](https://www.tamtam.ai/c/blomsterlandet) (blomsterlandet.se)<br>A Swedish chain with 63 stores and an online shop offering a wide range of plants and accessories for home and garden, focusing on high quality and affordable prices | Retail | 🇸🇪 Mölnlycke | 509 | 1989 |
| 13 | [Solar Sverige AB](https://www.tamtam.ai/c/solar-sverige-ab) (solar.se)<br>Solar Group specializes in sourcing and services related to electrical, heating, plumbing, and ventilation technologies, offering unique solutions with a wide range of products | International Trade and Development | 🇸🇪 Gothenburg | 423 | 1989 |
| 14 | [MQ Marqet AB](https://www.tamtam.ai/c/mq-marqet-ab) (mq.se)<br>A leading fashion brand chain in Sweden, offering carefully curated fashion since 1957 through over 90 stores and online platform Visit wwwmqse for more information | Retail | 🇸🇪 Gothenburg | 413 | 1957 |
| 15 | [ESS Group](https://www.tamtam.ai/c/ess-group) (essgroup.se)<br>This company specializes in hotel, restaurant, and concept development, creating unique meeting places with a focus on profitability and world-class guest experiences | Travel Arrangements | 🇸🇪 Gothenburg | 410 | 2006 |
| 16 | [NA-KD.com](https://www.tamtam.ai/c/na-kd-com) (na-kd.com)<br>Explore opportunities on their career page for an online platform specializing in trendy fashion, offering a wide selection of clothing and accessories | Retail | 🇸🇪 Gothenburg | 376 | 2015 |
| 17 | [Tingstad](https://www.tamtam.ai/c/tingstad) (tingstad.com)<br>Market-leading B2B distributor in Scandinavia, specializing in disposables, work wear, and equipment for various industries with focus on detail and customer satisfaction | Retail Office Equipment | 🇸🇪 Gothenburg | 356 | 1959 |
| 18 | [Lagerhaus AB](https://www.tamtam.ai/c/lagerhaus-ab) (lagerhaus.se)<br>An interior design brand offering practical, affordable, and unique home items in Sweden, Norway, Finland, and Denmark, with a focus on creating happy moments | Retail | 🇸🇪 Gothenburg | 345 | 1996 |
| 19 | [Coop Väst](https://www.tamtam.ai/c/coop-vast) (coop.se)<br>Coop Väst is committed to creating economic value, promoting sustainable development, and providing more benefits to its members through inclusive, innovative, and responsible practices | Retail | 🇸🇪 Uddevalla | 341 |  |
| 20 | [Jollyroom](https://www.tamtam.ai/c/jollyroom) (jollyroom.se)<br>A leading online retailer for children and babies in the Nordics, with rapid growth, extensive product range, efficient logistics, and strong financial stability for long-term success | Retail | 🇸🇪 Gothenburg | 334 | 2010 |
| 21 | [Eton Shirts](https://www.tamtam.ai/c/eton-shirts) (etonshirts.com)<br>A luxury menswear brand focused on quality and sustainability, offering a range of stylish clothing and accessories for all occasions | Retail Apparel and Fashion | 🇸🇪 Gånghester | 260 | 1928 |
| 22 | [Nelly.com](https://www.tamtam.ai/c/nelly-com) (career.nelly.com)<br>A leading fashion destination for young women in the Nordic region, offering daily inspiration, trendy looks, and empowering content for women and men | Retail | 🇸🇪 Borås | 257 |  |
| 23 | [Team Sportia AB](https://www.tamtam.ai/c/team-sportia-ab) (teamsportia.se)<br>A leading sports retailer in Sweden with 90 stores, focusing on fitness, football, running, outdoor, cycling, and skiing, inspiring an active lifestyle | Sporting Goods Manufacturing | 🇸🇪 Mölndal | 227 | 1989 |
| 24 | [Axel Arigato](https://www.tamtam.ai/c/axel-arigato) (axelarigato.com)<br>A fashion brand founded in Sweden in 2014, Axel Arigato offers elevated footwear and ready-to-wear collections with a focus on community and inclusivity | Retail Apparel and Fashion | 🇸🇪 Gothenburg | 206 | 2014 |
| 25 | [Nudie Jeans](https://www.tamtam.ai/c/nudie-jeans) (nudiejeans.com)<br>Sustainable denim brand focused on creating high-quality jeans meant to last a lifetime, promoting a wear-and-tear philosophy and eco-friendly practices | Retail Apparel and Fashion | 🇸🇪 Gothenburg | 193 | 2001 |
| 26 | [Cellbes AB](https://www.tamtam.ai/c/cellbes-ab) (cellbes.se)<br>A clothing brand offering a wide range of sizes for women and men, focusing on staple garments for all occasions Strengthening women's self-esteem sustainably | Retail | 🇸🇪 Borås | 99 | 1954 |
| 27 | [MM Sports](https://www.tamtam.ai/c/mm-sports) (mmsports.se)<br>A leading Swedish retailer offering sports nutrition, supplements, gym wear, equipment, and accessories through stores in Sweden and Norway, with a focus on customer experience | Wellness and Fitness Services | 🇸🇪 Askim | 87 | 2002 |
| 28 | [Newbody Family](https://www.tamtam.ai/c/newbody-family) (newbodyfamily.com)<br>The company helps schools and sports clubs raise money for tournaments, training camps, and school trips by selling popular socks and underwear | Retail Apparel and Fashion | 🇸🇪 Gothenburg | 69 | 1987 |
| 29 | [Kahls Kaffe AB](https://www.tamtam.ai/c/kahls-kaffe-ab) (kahls.se)<br>Family business roasting carefully chosen coffee beans from top global producers, combining tradition with technology to ensure premium quality and taste for coffee lovers. | Food and Beverage Services | 🇸🇪 Västra Frölunda | 54 | 1911 |
| 30 | [PREVEDA](https://www.tamtam.ai/c/preveda) (gastroline.no)<br>PREVEDA provides top-quality restaurant kitchen equipment with unrivaled expertise, competitive pricing, a comprehensive product range, and a customer-centric approach | Restaurants | 🇸🇪 Gothenburg | 41 |  |
| 31 | [Consortio Fashion Group AB](https://www.tamtam.ai/c/consortio-fashion-group-ab) (consortiofashiongroup.com)<br>A leading online fashion group in Northern Europe, Baltics, and Eastern Europe, consisting of two strong brands selling clothing online and in over 250 stores | Retail | 🇸🇪 Borås | 32 | 1949 |
| 32 | [BRÖLLOPSBRUKET](https://www.tamtam.ai/c/brollopsbruket) (brollopsbruket.se)<br>Luxury bridal showroom offering both second-hand and new wedding dresses in multiple locations, providing a private fitting experience for brides and their friends | Retail Apparel and Fashion | 🇸🇪 Mölndal | 18 | 2017 |

## How this list is built

Every company on this list has a Tamtam company profile. The industry is the one the company gives on LinkedIn; categories such as SaaS or fintech are classified by Tamtam's AI from the company's website and LinkedIn page; and the headquarters city must match the company's own address. Companies are ranked by the number of employees on LinkedIn, and the list is refreshed every night. Classifications can be wrong, so treat the list as a starting point rather than an official ranking. Last updated Nov 12, 2026.

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## The same list elsewhere in Sweden

- [E-commerce companies in Sweden](https://www.tamtam.ai/l/ecommerce-companies-sweden) (186)
- [E-commerce companies in Stockholm](https://www.tamtam.ai/l/ecommerce-companies-stockholm) (89)

## The same list elsewhere

- [E-commerce companies in the world](https://www.tamtam.ai/l/ecommerce-companies-in-the-world) (12,013)
- [E-commerce companies in Europe](https://www.tamtam.ai/l/ecommerce-companies-in-europe) (5,864)

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Source: https://www.tamtam.ai/l/ecommerce-companies-vastra-gotaland