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42 leading e-commerce companies in Wisconsin

Tamtam tracks 42 e-commerce companies headquartered in Wisconsin. This list ranks all of them by number of employees on LinkedIn, led by Kohl's, Menards and Kohler Co.. Their median headcount is 462. Half of them were founded in 1974 or later. The most common headquarters are Milwaukee (8), Madison (3) and Eau Claire (2).

๐Ÿ‡บ๐Ÿ‡ธ Wisconsin42 companiesUpdated Nov 2, 2026
#CompanyIndustryHeadquarters EmployeesFounded
1
Kohl'skohls.com

Leading omnichannel retailer operating over eleven hundred stores and digital platforms, offering diverse brand portfolios and loyalty programs to millions of customers nationwide.

Retail ๐Ÿ‡บ๐Ÿ‡ธ Menomonee Falls 55,589 1962
2
Menardsmenards.com

Family-owned home improvement stores in the Midwest offer quality products, tools, and training for customers and employees, with advancement opportunities and great benefits

Retail ๐Ÿ‡บ๐Ÿ‡ธ Eau Claire 22,548 1960
3
Kohler Co.kohlercompany.com

A community of creators driving progress through smart kitchen & bath products, clean energy solutions, and world-class hospitality experiences for a gracious living experience

Manufacturing ๐Ÿ‡บ๐Ÿ‡ธ Kohler 14,274 n/a
4
Harley-Davidson Motor Companyharley-davidson.com

Manufacturing iconic motorcycles embodying adventure and freedom, fostering a unique lifestyle brand with a focus on innovation and culture.

Motor Vehicle Manufacturing ๐Ÿ‡บ๐Ÿ‡ธ Milwaukee 11,289 1903
5
Ulineuline.com

A family-owned company founded in 1980, specializing in distributing a wide range of shipping, packaging, and industrial supplies across North America

Wholesale ๐Ÿ‡บ๐Ÿ‡ธ Pleasant Prairie 6,878 1980
6
Trek Bicycletrekbikes.com

This company values individuality, welcomes all backgrounds, and is passionate about creating a diverse and inclusive environment

Sporting Goods Manufacturing ๐Ÿ‡บ๐Ÿ‡ธ Waterloo 3,384 1976
7
Lands'โ€‹ Endlandsend.com

Retail clothing, accessories, footwear, and home products through catalogs, online platforms, specialty websites, and physical retail locations.

Retail Apparel and Fashion ๐Ÿ‡บ๐Ÿ‡ธ Dodgeville 3,229 1963
8
Festival Foodsfestfoods.com

A Wisconsin-based family and employee-owned grocer dedicated to giving back to communities, providing exceptional service, and operating over 40 supermarkets

Retail Groceries ๐Ÿ‡บ๐Ÿ‡ธ De Pere 2,769 1946
9
J. J. Keller & Associates, Inc.jjkeller.com

Providing safety solutions, consulting, training, and supplies to help businesses comply with regulations and protect their workers effectively.

Business Consulting and Services ๐Ÿ‡บ๐Ÿ‡ธ Neenah 1,854 1953
10
Colony Brands, Inc.colonybrands.com

A multi-channel direct-marketing company based in Monroe, WI, offering a diverse portfolio of products, supporting employee growth and community

Consumer Goods ๐Ÿ‡บ๐Ÿ‡ธ Monroe 1,518 1926
11
Direct Supplydirectsupply.com

A company modernizing senior care delivery since 1985, offering industry-leading platforms, advanced procurement capabilities, and a data-driven supply chain

Hospitals and Health Care ๐Ÿ‡บ๐Ÿ‡ธ Milwaukee 1,473 1985
12
Green Bay Packerspackers.com

Professional American football team competing in the National Football League, based in Green Bay, Wisconsin, with a long history.

Spectator Sports ๐Ÿ‡บ๐Ÿ‡ธ Green Bay 1,461 1919
13
Woodman's Food Marketswoodmans-food.com

A family-owned grocery chain established in 1919, offering a wide variety of products at competitive prices with convenient one-stop shopping options

Retail Groceries ๐Ÿ‡บ๐Ÿ‡ธ Janesville 1,409 1919
14
Jack Link's Protein Snacksjacklinks.com

Global leader in meat snacks, family-owned, producing diverse protein snack brands, committed to quality and fueling active lifestyles worldwide.

Manufacturing ๐Ÿ‡บ๐Ÿ‡ธ Minong 1,379 1985
15
American Girlamericangirl.com

American Girl creates educational dolls with historic backstories, offering inspiring dolls, content, and experiences that enrich girls' lives

Manufacturing ๐Ÿ‡บ๐Ÿ‡ธ Middleton 1,024 1986
16
Eastbaychampssports.com

A global brand house inspiring youth culture through self-expression, sport, and sneakers Emphasizing teamwork, growth, leadership, and community impact

Retail ๐Ÿ‡บ๐Ÿ‡ธ Wausau 1,004 1980
17
ABS Globalabsglobal.com

Provider of bovine genetics, reproduction services, technologies, and udder care products serving dairy and beef producers globally.

Biotechnology Research ๐Ÿ‡บ๐Ÿ‡ธ Deforest 807 1941
18
Ellsworth Adhesivesellsworth.com

Global distributor of specialty chemicals and equipment, offering adhesives, sealants, coatings, tapes, soldering products, and dispensing equipment for industrial assembly processes

Chemical Manufacturing ๐Ÿ‡บ๐Ÿ‡ธ Germantown 739 1974
19
L'BRI PURE n'โ€‹ NATURALlbri.com

A leading skincare company championing natural beauty for 25 years, specializing in Aloe Vera-based products that promote wellness and entrepreneurship

Personal Care Product Manufacturing ๐Ÿ‡บ๐Ÿ‡ธ Mukwonago 569 1998
20
PESIpesi.com

Leading provider of continuing education for behavioral health, healthcare, and rehabilitation industries, offering seminars, online courses, books, and more globally

Education Administration Programs ๐Ÿ‡บ๐Ÿ‡ธ Eau Claire 505 1979
21
TABtab.com

TAB enables efficient and cost-effective management of business assets, paper files, and electronic information through customized solutions for diverse industries

Retail Office Equipment ๐Ÿ‡บ๐Ÿ‡ธ Mayville 462 1950
22
Shopko Opticalshopko.com

Shopko Optical provides comprehensive eyecare services with a personal touch, offering exams, diagnoses, brand name frames, and the latest lens technology

Wellness and Fitness Services ๐Ÿ‡บ๐Ÿ‡ธ Green Bay 376 2019
23
Pipefitterpipefittermadison.com

Online retailer based in Madison, Wisconsin offering a variety of UW Badger and Packers fan apparel, unique gifts, t-shirts, books, and cheesehead merchandise

Retail ๐Ÿ‡บ๐Ÿ‡ธ Madison 345 n/a
24
Hal Leonardhalleonard.com

A leading provider of music publications and instruction materials with a diverse catalog of over one million titles, represented worldwide

Musicians ๐Ÿ‡บ๐Ÿ‡ธ Milwaukee 321 1947
25
Mason Companies, Incmasoncompaniesinc.com

Family-owned company in Wisconsin selling footwear, apparel, and merchandise online and through catalogs Committed to mutual respect for employees, customers, and partners

Consumer Goods ๐Ÿ‡บ๐Ÿ‡ธ Chippewa Falls 309 1904
26
Wisconsin Historical Societywisconsinhistory.org

This organization collects, preserves, and shares stories from Wisconsin's past through various programs, publications, museums, archives, and historic sites

Museums, Historical Sites, and Zoos ๐Ÿ‡บ๐Ÿ‡ธ Madison 290 1846
27
Colectivo Coffeecolectivocoffee.com

Sourcing and hand-roasting coffee, partnering with farmers, offering artisan bread, baked goods, fine tea, and cafe experience.

Food and Beverage Services ๐Ÿ‡บ๐Ÿ‡ธ Milwaukee 289 1993
28
Nelson-Jameson, Incnelsonjameson.com

A leading distributor in the food processing industry, offering a wide range of products in safety, sanitation, production, processing, laboratory, packaging, and ingredients

Wholesale ๐Ÿ‡บ๐Ÿ‡ธ Marshfield 252 1947
29
Silver Star Brandssilverstarbrands.com

Manages diverse brands offering unique gadgets, functional value items, independent living solutions, natural health remedies for people and pets, and memorable occasion celebrations.

Retail ๐Ÿ‡บ๐Ÿ‡ธ Oshkosh 250 1934
30
Allen Edmondsallenedmonds.com

Manufacturing and retailing premium men's footwear and accessories through a handcrafted 212-step production process in Wisconsin for upscale global stores and online customers.

Retail Apparel and Fashion ๐Ÿ‡บ๐Ÿ‡ธ Port Washington 246 1922
31
Dental Health Products, Inc. (DHP)dhpsupply.com

A leading family-owned dental supply and equipment dealer in the US, offering personalized solutions to help healthcare partners exceed goals

Medical Equipment Manufacturing ๐Ÿ‡บ๐Ÿ‡ธ New Franken 222 1991
32
Johnson Fitness & Wellnessjohnsonfitness.com

A leading specialty fitness retailer with over 100 stores in the US and 470 worldwide, offering a wide selection of personal fitness and wellness equipment

Wellness and Fitness Services ๐Ÿ‡บ๐Ÿ‡ธ Cottage Grove 220 n/a
33
National Business Furniturenationalbusinessfurniture.com

A national commercial furniture and workspace solutions partner with nearly 50 years of experience, helping businesses create impactful workspaces

Furniture and Home Furnishings Manufacturing ๐Ÿ‡บ๐Ÿ‡ธ Milwaukee 219 1975
34
Fait Distributionfaitships.com

Family-owned distributor of vision care products, offering brand name contact lenses, ophthalmic lenses, pharmaceuticals, and supplies to support eye care professionals

Medical Equipment Manufacturing ๐Ÿ‡บ๐Ÿ‡ธ Burlington 184 n/a
35
Industries for the Blind & Visually Impairedibvi.org

The company provides meaningful employment to the blind and visually impaired, enabling them to serve customers and support the country

Retail Office Equipment ๐Ÿ‡บ๐Ÿ‡ธ West Allis 184 1952
36
EatStreeteatstreet.com

A food ordering service founded by college students, offering delivery and takeout from over 15,000 restaurants in 250+ cities Visit eatstreetcom for more

Technology, Information and Internet ๐Ÿ‡บ๐Ÿ‡ธ Madison 181 2010
37
Wantablewantable.com

An online retailer offers personalized styling experiences,by expert stylists and algorithms, tailored to individual tastes and needs for try-before-you-buy

Retail ๐Ÿ‡บ๐Ÿ‡ธ Milwaukee 181 2012
38
Stone Creek Coffee Roastersstonecreekcoffee.com

Craft coffee roaster in Milwaukee, Wisconsin, sourcing directly from farmers worldwide to create high-quality coffee with a focus on "Farm to Cup"

Food and Beverage Services ๐Ÿ‡บ๐Ÿ‡ธ Milwaukee 99 1993
39
Fiddleheads Coffee Roastersfiddleheadscoffee.com

A family-owned specialty coffee company with cafes, a roastery, and bakery, dedicated to providing premium coffee, fresh food, and exceptional customer experiences

Wholesale ๐Ÿ‡บ๐Ÿ‡ธ Thiensville 48 1996
40
Janse mode womenjansemode.nl

A professionally organized retail company specializing in high-quality women's fashion, with 14 stores and an online shop catering to the middle to high-end market segment

Retail Apparel and Fashion ๐Ÿ‡บ๐Ÿ‡ธ Barneveld 24 n/a
41
Berres Brothers Coffee Roasters, Inc.berresbrothers.com

A small Midwest-based company roasting and distributing over 100 varieties of flavored and non-flavored coffee nationwide, with an attached cafe and gift options

Food and Beverage Services ๐Ÿ‡บ๐Ÿ‡ธ Watertown 19 1992
42
Jar Storejarstore.com

Glass industry professionals offering quality glassware for industrial uses worldwide, specializing in unique relationships with top manufacturers for superior products and customer satisfaction

Glass, Ceramics & Concrete ๐Ÿ‡บ๐Ÿ‡ธ Milwaukee 5 2004

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How this list is built

Every company on this list has a Tamtam company profile. The industry is the one the company gives on LinkedIn; categories such as SaaS or fintech are classified by Tamtam's AI from the company's website and LinkedIn page; and the headquarters city must match the company's own address. Companies are ranked by the number of employees on LinkedIn, and the list is refreshed every night. Classifications can be wrong, so treat the list as a starting point rather than an official ranking. Last updated Nov 2, 2026.

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