2Ride Group in the news

Shark, a Marseille-based leader in premium motorcycle helmets, innovates by applying racing tech to enhance safety and comfort, with global production and strong export ambitions.

2 Ride Holding differentiates its helmet brands Shark and Nolan by focusing Shark on racing and sportiness and Nolan on design and style, aiming to strengthen these identities in retail and balance premium and accessible pricing.

The French 2Ride Group has taken over distribution of Nolan, Shark, Bering, and Segura brands in Switzerland and the DACH region, replacing previous distributors hostettler ag and motoactive gmbh.

The French 2Ride group has taken over distribution of Nolan, Shark, Bering, and Segura brands in Switzerland and the DACH region, replacing hostettler group distributors.

Founder Troy Lee has repurchased his namesake apparel and gear company from 2 Ride Group to return it to independent operations.

Troy Lee has reacquired Troy Lee Designs from 2Ride Group, making it an independent company again.

Troy Lee bought back his company from 2Ride Group, motocross rider Jo Shimoda skipped Team Japan, and MXA reviewed new 2025 motocross bikes and events.

Troy Lee has reacquired his company, Troy Lee Designs, from 2Ride Holding, returning it to independent ownership with new investment.

Troy Lee reacquired Troy Lee Designs from 2Ride Holding to operate independently with new investment support and continued leadership.

Troy Lee Designs has regained independence from 2Ride Group as its founder buys back the company to focus on premium motorcycle gear markets.

Shark Helmets launched a new range of motorcycle helmets in collaboration with Troy Lee Designs, blending their protective technologies with innovative design.

2 Ride Holding expanded its motorcycle helmet business with acquisitions and innovative products, making Shark a global leader with strong international sales and growth.

2Ride Group, backed by Eurazeo, has acquired Troy Lee Designs, a prominent American brand in mountain biking, BMX, and motorcycle sports, as part of its strategy to become a global leader in personal protection.

2Ride Group expands its outdoor sports portfolio by acquiring Helmet, enhancing product innovation and market reach alongside its motorcycle segment.

The Ixon R-Buddy 1.5 is a waterproof leg bag designed to securely carry small personal items for motorcyclists, featuring adjustable straps and a compact design.

2Ride Group has acquired American off-road gear company Troy Lee Design, expanding its portfolio alongside brands like Shark and Nolan.

Troy Lee Designs was acquired by European motorcycle gear company 2Ride Group to jointly develop off-road and cycling protective gear.

Troy Lee Designs was acquired by 2Ride Group to jointly develop and expand protective motorcycle, cycling, and outdoor gear products under shared leadership and values.

European motorcycle equipment maker 2Ride Group acquired Troy Lee Designs to jointly develop protective gear for motorcycle, cycling, and outdoor markets.

SBJ Capital sold Troy Lee Designs to 2Ride Group to expand their global motorcycle gear portfolio through a strategic partnership.