Adetem in the news

Adetem launches a Marketing HR Hub to integrate employer branding into corporate strategy through collaboration between marketing and HR professionals.

Adetem is launching a marketing influence division to professionalize and analyze influencer marketing, with a kickoff conference planned for November 2025.

Marketing directors recognize RSE as a strategic priority but face financial and operational challenges integrating it fully, while remaining committed to sustainable transformation.

Most companies prioritize CSR as a key part of their strategy, but marketing departments struggle to fully integrate it into their plans and seek more resources to accelerate sustainable transformation.

The Adwanted Research Awards Paris 2025, partnered with Adetem and others, invite research and insights companies to submit innovative studies by April 25, with winners announced in June.

Dekuple was named Insight Actor of the Year and Ipsos won Study of the Year at the 2024 Trophées Études & Innovations.

Adetem and OpinionWay are surveying marketing leaders on their CSR challenges and roles in 2024, with results announced in June.

Frédéric Dumas was elected co-president of Adetem, the French marketing professionals association.

Bernard Siouffi, a prominent leader in FEVAD and marketing associations linked to Adetem, has passed away, leaving a significant legacy in distance selling and customer relations.

Adetem introduced the Fresque du Marketing, an interactive workshop to help marketing professionals adopt sustainable and responsible practices throughout the product lifecycle.

Frédéric Dumas joins Maryse Mougin as co-president of Adetem, reinforcing the association's commitment to responsible and inclusive marketing.

The Adetem report reveals CMOs see their role as increasingly strategic and impactful post-pandemic, emphasizing growth, brand, sustainability, and new skills like data and innovation.

Adetem unveiled a new brand identity emphasizing marketing's role in business transformation and responsibility, aiming to support marketers through expertise, network, and culture.

Marketing skills are fragmented and rapidly evolving, prompting Adetem to support marketing professionals through events and resources focused on adapting to technological and organizational changes.

Collaborative consumption is reshaping traditional business models by enabling peer-to-peer sharing driven by trust, technology, and social motivations, with brands adapting to engage communities and offer services beyond products.

The Opéra National de Paris balances public funding and self-financing through ticket sales, innovative outreach like cinema broadcasts, restoration sponsorships, brand licensing, and digital engagement to sustain and grow its cultural presence.

Adetem launched an exclusive club for marketing and digital leaders in higher education to tackle sector-specific challenges like international recruitment and digital transformation.

Danielle Rapoport discusses how to improve marketing's negative image and its role in consumer behavior.

Jean-Paul Crenn from Adetem discusses marketing myths and realities of connected and smart objects on Xerfi Canal.

Hervé Pépin highlights the essential need for marketers to develop technical skills to keep up with evolving digital technologies.