Adjust in the news

US mobile gaming spending grew in August 2025 with Monopoly Go leading; Adjust released a global user acquisition report highlighting hypercasual games' growth; MTG raised financial targets and announced share buybacks; mobile gaming IAP revenue hit $21bn in Q3 with strong M&A activity.

The global mobile app market grows steadily in 2025, led by gaming and emerging markets, with Adjust providing a new Growth Score to help marketers optimize investments.

Xsolla and Adjust introduced a mobile S2S integration that links web shop purchases to mobile campaigns, enhancing developers' ability to track LTV and ROAS across platforms.

Shopping apps are evolving with AI-driven smarter targeting, focusing on engaging higher-value users amid shifting global market dynamics and emphasizing cross-platform integration.

AnyMind Group integrated Adjust and TikTok data into AnyManager to provide app publishers unified analytics for user acquisition campaigns.

Adjust introduced Growth Copilot, a natural language query tool that delivers instant insights to optimize app marketing performance.

Adjust introduced Growth Copilot beta, an AI tool that delivers instant app performance insights to help marketers optimize growth and decision-making.

Adjust introduced Growth Copilot beta, an AI-driven tool that provides app marketers instant insights and actionable data to accelerate app growth and optimize campaigns.

Adjust introduced Growth Copilot beta, an AI tool that helps marketers quickly get actionable app performance insights and optimize growth strategies.

Adjust introduced Growth Copilot beta, an AI-driven tool that delivers instant, actionable app performance insights to help marketers optimize growth strategies efficiently.

Adjust introduced Growth Copilot beta, an AI-driven tool that delivers real-time marketing insights to accelerate app growth and revenue.

Adjust introduced Growth Copilot beta, an AI-driven tool that delivers instant, actionable app marketing insights to optimize growth and decision-making.

Adjust introduced Growth Copilot beta, an AI-driven tool that provides app marketers instant insights and actionable recommendations to accelerate app growth.

Adjust introduced Growth Copilot, an AI-driven app growth tool helping marketers in India and Southeast Asia quickly analyze performance data and make informed decisions.

Adjust introduced Growth Copilot, an AI-driven tool that lets app marketers query data in plain language for faster, easier campaign insights and decision-making.

Adjust introduced Growth Copilot beta, an AI tool that helps marketers analyze and optimize user acquisition campaigns with actionable insights.

Reddit users acquired for mobile apps engage more deeply, spend more, and trust the platform for app decisions, making Reddit a valuable channel for targeted user acquisition.

Adjust outlines strategies for improving mobile app user retention in the Philippines' growing market.

APAC is driving global gaming app growth, emphasizing long-term player engagement and innovative monetization strategies.

The report highlights trends in mobile gaming, including revenue growth, download patterns, and user spending declines.