Apteco in the news

A 2024 marketing technology workshop sponsored by Apteco trained 40 students, mainly postgraduates specializing in marketing, with positive feedback and strong engagement.

A 2025 Apteco report reveals major apps collect extensive personal data beyond necessity, raising privacy concerns and urging users to manage app permissions.

Apteco's study warns that popular apps, especially Meta's, collect extensive personal data for targeted advertising, urging users to manage privacy carefully.

Meta's apps lead in collecting extensive personal data in 2025, raising privacy concerns and prompting user caution.

Apteco's 2025 report reveals social media apps, especially Meta's, collect extensive personal data, urging users to manage app permissions carefully.

Apteco's study highlights that Meta's apps lead in collecting extensive personal data, urging users to carefully manage app permissions.

Data-driven marketing, using tools like CDPs and predictive AI, helps charities personalise campaigns, improve donor engagement, and boost fundraising effectiveness amid declining donation rates.

Apteco offers charities discounted, cloud-based marketing analytics and automation tools to unify data, analyze donors, and manage fundraising campaigns.

A marketing technology workshop sponsored by Apteco trained 40 students, mainly postgraduates and marketing specialists, with positive feedback and strong expert involvement.

Improving supporter journeys through data analytics, balanced automation, and personalisation boosts donor retention and fundraising effectiveness.

Apteco and Syniverse have integrated WhatsApp Business API into Apteco's marketing automation software to enhance personalized, omnichannel customer messaging, especially targeting the German market.