ASOS.com in the news

ASOS.com will sponsor the Summertime Ball to promote its online fashion store and its brand as a leader in fashion and trends, using various on-air, print, and experiential marketing initiatives.

ASOS has launched its annual beauty advent calendar, featuring a diverse range of popular skincare and makeup products valued significantly higher than its £98 price, and it is expected to sell out quickly.

ASOS, an online fashion retailer, faced its first revenue decline and operating loss in 2023, alongside a drop in user numbers and orders, while continuing to expand its brand portfolio and mobile app focus.

ASOS is investing in AI across its operations to improve customer understanding, personalize experiences, and enhance efficiency, with a strategic focus on commercially meaningful applications.

ASOS launched an AI Stylist App on ChatGPT to offer product discovery and styling advice, aiming to engage customers where they are already active.

Adidas and ASOS have launched a new collaboration featuring fashion-forward track pants and jackets, which quickly sold out.

ASOS has launched a ChatGPT-based Stylist app, built with Bambuser, to provide customers with an interactive, AI-driven shopping experience featuring shoppable videos and personalized style advice.

ASOS launched an AI-powered stylist app in ChatGPT for UK and US customers, offering shoppable videos and personalized recommendations via Bambuser technology.

ASOS launched an AI Stylist app with Bambuser to offer a visual, conversational shopping experience for fashion discovery and product purchasing.

ASOS launched an AI-powered shopping tool called ASOS Stylist, integrating its product catalog and video content into ChatGPT for conversational product discovery and shoppable experiences.

ASOS launched an AI-powered stylist app in ChatGPT for UK and US customers, offering shoppable videos and styling advice.

ASOS launched a ChatGPT-based Stylist app using Bambuser's platform to enhance product discovery and styling through conversational, shoppable video experiences.

ASOS launched Stylist, a ChatGPT app powered by Bambuser, allowing customers to discover and shop fashion products through shoppable videos and AI-driven styling guidance.

ASOS launched an AI Stylist app on ChatGPT that uses video and AI to help customers discover fashion products and complete purchases.

ASOS launched an AI stylist app in ChatGPT for UK and US customers to provide a more visual, conversational, and personalized fashion discovery and shopping experience.

M&S bought a warehouse from ASOS for £67.5 million to boost its online clothing sales and logistics.

ASOS and Adidas Originals released a new collaborative collection of sporty apparel and footwear that is selling out quickly.

Asos and Adidas launched their third collaborative collection with a pop-up store in Adidas' London flagship and on Asos' digital platforms.

ASOS presents its 2024 collection of wedding guest dresses, offering diverse styles and sizes with convenient shopping options.

Asos tested the return of Topshop and Topman to physical retail in the U.S. with a pop-up store, gathering insights for its growth strategy after a period of financial turnaround.