Aubade Paris in the news

Aubade appointed Élise An as Administrative and Financial Director to bolster financial management and support expansion.

Tania Partouche has been appointed as the new Human Resources Director of Aubade, succeeding Carole Bereby.

Aubade appointed Daniela Mitrovic as country manager for Germany and Austria.

Aubade appointed Aline Bourzeix as its new store sales director to centralize and strengthen its physical distribution in France.

The Salon International de la Lingerie and Interfilière Paris will host their market week from January 17-19, 2026, featuring lingerie brands, textile innovations, and industry events.

Aubade is developing a new lingerie line specifically for women who have had mastectomies, addressing a significant market gap for attractive and comfortable options.

Aubade introduces a permanent post-mastectomy lingerie line and hosts supportive events to aid breast cancer awareness and patient comfort.

Maia D’almeida Araujo Bresson became Director of Collection at Aubade Paris in July 2025, reporting to the General Director.

Céline Tessier-Vallaud has been appointed Marketing and Communication Director at Aubade Paris since March 2025.

Aubade, the luxury lingerie brand, has hired Céline Tessier-Vallaud and Maia Bresson to lead its marketing and collection departments.

Aubade named Céline Tessier-Vallaud as marketing & communication director and Maia Bresson as collection director, both bringing extensive luxury and lingerie experience.

Claire Masson, with extensive experience at Aubade, became CEO in March 2025, leading the luxury lingerie brand through a leadership transition.

Claire Masson will become general director of Aubade lingerie brand in March 2025, succeeding Philippe Bernaud.

Galeries Lafayette removed a sexist Aubade lingerie ad after public criticism and replaced it with a perfume ad.

Aubade offers a 30% February discount on its high-quality, innovative lingerie collections at its Paris boutique, emphasizing French craftsmanship and feminine elegance.

Cindy Bruna is the new face of Aubade for Fall-Winter 2024 as the brand renews its image with fresh collaborations.

Aubade is changing its marketing strategy to focus on empowering women, moving away from objectification.

Aubade and Fauchon L’Hôtel Paris jointly support breast cancer research through a pink menu and product sales during October Pink, donating proceeds to the Ruban Rose association.

Paris Haute Couture Week highlighted innovative collections from Viktor & Rolf, AZ Factory's sustainable emerging designer collaboration, and Elie Saab's lingerie capsule with Aubade Paris.

Aubade is expanding into sportswear with a sexy mini-collection created in partnership with Luz, launching in November 2023.