AXA Japan in the news

AXA Holdings Japan launched a new brand campaign, "Protect and Advance, Alongside the Future," on October 1, 2026, with new TV commercials and digital media presence to support individuals and businesses in an uncertain future.

AXA General Insurance received a three-star rating from HDI-Japan in both Web Support and Inquiry Desk categories for the fourth consecutive year.

AXA General Insurance's 2026 driver survey reveals car purchase priorities, decreasing fuel and insurance costs, and regional driving habits and near-miss experiences across Japan.

AXA Life Insurance announced new department manager appointments effective September 16 and October 1, 2026, while detailing its services and global AXA Group affiliation.

AXA Japan and the Japan Blind Football Association will co-host the 24th AXA Brave Cup Blind Football Japan Championship in Tokyo and Shizuoka from late 2026 to early 2027.

AXA Holdings Japan and the NPO Japan Blind Football Association announced the 24th AXA Brave Cup Blind Football Japan Championship, featuring nationwide teams competing in preliminary rounds and promoting social inclusion for the visually impaired.

AXA Life Insurance, Nara University of Education, and the National Federation of UNESCO Associations in Japan are co-publishing a book on October 5, 2026, detailing network-type disaster reduction education based on 12 years of their collaborative program.

AXA General Insurance is updating its auto insurance policies from December 17 to include new riders for total loss recovery, no-fault accidents, and victim relief for accidents involving drivers with mental incapacity.

AXA Japan actively promoted sustainability in 2025 through transition finance, green investments, EV-related insurance services, greenhouse gas reduction, renewable energy adoption, and various social contribution programs.

AXA Japan advanced its sustainability initiatives in 2025 by investing in green finance, promoting EVs, reducing greenhouse gas emissions, achieving 100% renewable energy, and engaging in social and environmental programs.

Axa Life Insurance's "Shacho-san White Paper 2026" reveals that Japanese SMEs are grappling with prolonged inflation, rising costs, and critical human-related challenges like manager health, talent shortages, and succession planning.

AXA Life Insurance released its "President's White Paper 2026," detailing concerns of 18,644 small and medium-sized business owners in Japan regarding inflation, labor shortages, owner health, and succession planning.

AXA Life Insurance announced department manager personnel changes effective September 1, 2026.

AXA Japan modernized its data infrastructure by adopting Databricks to consolidate fragmented legacy systems into a unified lakehouse for enhanced analytics and future AI innovation.

AXA Holdings Japan and its subsidiaries are donating 15 million yen and essential supplies to support recovery efforts after the Reiwa 8 Noto Peninsula Earthquake.

AXA Holdings Japan will launch a brand campaign in July 2026 to promote a society where all generations can thrive, challenging age-related stereotypes and supporting business succession through media partnerships.

AXA Holdings Japan is launching a brand campaign on July 15, 2026, promoting that "Age shouldn't be a risk," with TV commercials, digital ads, and a business succession-focused media tie-up.

AXA Direct car insurance has mixed reviews, with some customers appreciating its affordability and roadside assistance, but others criticizing its accident response, renewal premiums, and administrative procedures.

AXA Life updated its customer-centric policies and reported progress on establishing proper relationships with multiple-agency distributors, including stricter rules and enhanced oversight.

AXA Direct Japan is hiring full-time customer service staff for its Kochi office to handle inbound auto insurance inquiries.