ba&sh in the news

Faustine Bollaert showcased a Ba&sh blue leopard print silk shirt and coordinated skirt on television, establishing a new refined animal print trend for autumn 2026.

Ba&sh partnered with ID Look to expand into South Korean department stores.

Ba&sh signed a strategic partnership with South Korean distributor ID Look to expand in Asia with 20 stores by 2030, shifting to a selective and profitability-focused growth strategy.

Ba&sh expands into South Korea, optimizes its presence in China, Singapore, and Taiwan, and achieves strong growth in Europe by 2026.

Ba&sh partners with ID Look to expand into South Korean department stores, leveraging the market's anticipated growth.

Ba&sh launches a new collection that reinterprets masculine tailoring and boyish cuts with a feminine sensibility, focusing on versatile and comfortable pieces.

ba&sh, a women's ready-to-wear brand, achieved a successful strategic recovery after facing financial difficulties and hypergrowth issues.

ba&sh launches its 2026 autumn-winter collection, featuring Parisian-inspired designs, flowing silhouettes, and a mix of textures and prints.

Faustine Bollaert wore a ba&sh blouse, exemplifying chic Parisian style on television.

ba&sh's global employee count is expected to decrease to 1,310 by March 2026 from 1,390 in 2023.

ba&sh released its "Summer Breeze" 2026 collection campaign, shot by Théo Gosselin and featuring model Matilde De Nard, highlighting the brand's global expansion since its 2003 founding.

ba&sh unveiled its "Summer Breeze" 2026 collection campaign, photographed by Théo Gosselin and featuring Matilde De Nard, highlighting the brand's global expansion.

Théo Gosselin collaborated with Ba&Sh for their "Summer Breeze" campaign.

Théo Gosselin collaborated with ba&sh for their "Summer Breeze" summer campaign.

Ba&sh expands its wellness initiatives to include activewear, retreats, and collaborations focused on physical, mental, and sexual well-being.

Princess Sofia of Spain wore a ba&sh bohemian top to an event, highlighting a popular summer fashion trend.

Princess Josephine of Denmark wore a ba&sh blazer during her family's annual summer procession, complementing her mother Queen Mary's French-inspired outfit.

A pop-up sample sale in Berkeley is offering discounted French women's apparel and accessories from the brand ba&sh.

A discounted sample sale for the Parisian fashion brand ba&sh is taking place in Berkeley, organized by Eclipse Sample Sales.

French fashion brand ba&sh is holding a sample sale in Berkeley, offering discounted apparel and accessories.