Bacardi in the news

Anora signed a distribution agreement with Bacardi to distribute its products.

Anora Group finalized a distribution agreement with Bacardi to distribute its spirits portfolio in Sweden and Norway until Q1 2031.

Anora Group Plc signed an exclusive distribution agreement with Bacardi for Sweden and Norway, projected to add  25-30 million in annualised net sales.

Bacardi has released Grey Goose Berry Rouge, its largest flavored vodka launch in over ten years, in the UK market.

Bacardi promoted Nakul Roy to Managing Director, Southeast Asia, leveraging his two decades of experience in the wine and spirits industry.

Bacardi appointed Nakul Roy as Managing Director for Southeast Asia to lead commercial and market strategy in the region.

Bacardi appointed Nakul Roy as Managing Director for Southeast Asia.

Nakul Roy has been appointed as Bacardi's Managing Director for Southeast Asia, effective October 2026, overseeing the company's business across the region.

Nakul Roy has been appointed Managing Director for Southeast Asia at Bacardi, having previously served in commercial leadership roles within the company and at Diageo.

Nakul Roy has been appointed managing director for Southeast Asia at Bacardi, bringing extensive experience in the wine and spirits industry across multiple international markets.

Bacardi was recognized as the top spirits company on Forbes's World's Best Employers list for 2026, ranking 69th globally, based on extensive employee surveys.

Bacardi collaborated with Jamie Oliver's Drinks Tube for London Cocktail Week, creating an interactive live studio and pop-up experience to teach cocktail making and engage a global audience.

Bacardi moved its North America regional office to a 100,000-square-foot space in Plaza Coral Gables, consolidating 250 employees and housing its archive.

A survey of premium Indian bars reveals leading alcohol brands, with Picante as the top cocktail, and shows a mix of established global and rising homegrown brands.

The 2026 'What India Is Drinking' report reveals that while global brands like Bacardi continue to dominate, Indian brands are gaining traction, and Picante is the most popular cocktail in India's leading bars.

Bacardi is sponsoring the 2026 VMAs, reintroducing the "Best Dance" category, and offering a signature mojito.

Bacardi, owner of Dewar's Scotch whisky, is criticized for bottling its product in Russia, allegedly bolstering Putin's war budget.

CASA BACARDI is bringing its Mountain Edition music festival to Dehradun on October 3-4, featuring diverse music, food, drink, and interactive experiences.

BACARDÍ Rum returns as the Official Spirits Partner for the 2026 MTV Video Music Awards, reintroducing the 'Best Dance Video' category and promoting rum culture through themed cocktails and events.

Bacardi-Martini NV, a subsidiary of Bacardi, saw its pretax profit rise by 5% due to strong European and global sales, despite a 5.6% decline in North American sales amid a general decrease in alcohol consumption.