Barclaycard in the news

Barclaycard's "Great British Shopping Showdown" game revealed that British consumers predominantly associate their national identity with food and drink purchases.

A Barclaycard customer received credit card bills for someone else's account for over a year due to a 'human error' that took 13 months to resolve, raising data protection concerns.

Barclaycard's CMO advises against self-congratulatory messaging for brand anniversaries, emphasizing a more grounded approach despite its 50-year milestone.

Barclaycard's new campaign with easyJet features Katherine Ryan educating Brits on avoiding unnecessary holiday charges and explaining consumer credit protection.

Barclaycard's Nina Bibby discusses the importance of authentic leadership and personalized customer understanding, highlighted by the launch of Bespoke Offers, emphasizing individual insight over mass options.

Barclaycard's marketing chief is departing as part of a company restructure.

Former Barclaycard marketing chief Whitton will take over from the retiring Holmes at Specsavers, with a key role in evolving the brand and overseeing a media agency review.

Barclaycard introduced Perk Park, a digital stage diving experience at British Summer Time Hyde Park, to enhance the festival experience based on research about attendees' desire for digital detox.

The document highlights the impact of strong visual advertising, from successful campaigns at Barclaycard and Moneysupermarket to scaling businesses through powerful imagery across various media.

Barclaycard mistakenly linked a customer's email to a namesake's account, causing persistent overdue payment notifications and a delayed resolution.

Barclaycard celebrated its 50th anniversary with marketing campaigns, expanded contactless payment, and forged partnerships, driven by a focus on purposeful innovation.

Barclaycard's new ad campaign features two crystal sellers from Kettering, highlighting their unique business growth with the company's support.

Barclaycard is reviewing its creative agency, and content access is restricted without an account or subscription.

Barclaycard launched a new ad campaign featuring real small businesses that use its payment solutions, starting with The Crystal Barn.

Barclaycard collaborated with comedian Katherine Ryan and easyJet on a campaign to educate customers on smart financial practices while on holiday.

Barclaycard launched PayTag, a mobile payment sticker for contactless transactions up to 15, available to millions of customers at no extra cost.

Barclaycard now starts all marketing discussions by assessing in-house capabilities first, moving towards a more personalized, digital-focused approach with its internal agency.

The 2014 Barclaycard Mercury Prize Awards were held at The Roundhouse, featuring live performances, a catered dinner, and Young Fathers winning Album of the Year.

The article presents the shortlist for the 'digital marketer of the year' award, featuring individuals from prominent companies like Kraft Foods, Barclaycard, Xbox, Burberry, and Universal Music UK, highlighting their digital marketing innovations.

Barclaycard launched a 31-day social media challenge campaign with Giovanna Fletcher to inspire new goals and promote its 'Start Today' brand.