Bauer Media Outdoor UK in the news

Bauer Media Outdoor UK has launched Powerful Posters University, a free online course designed for advertising and media professionals to enhance their understanding of effective Out of Home campaigns.

Morrisons launched AI-powered smart trolleys at a Preston store with Instacart, using Bauer Media Outdoor UK for customer communication.

Bauer Media Outdoor launched Adshel Live Prime, a new high-impact digital advertising offering for its national roadside network, focusing on prime high-street locations outside London.

M+C Saatchi and Bauer Media Outdoor launched a multi-market campaign called 'Pride is Everything' to showcase authentic LGBTQ+ life through community-contributed stories and images on out-of-home sites across Europe.

The 2026 Outdoor Media Awards honored innovative out-of-home advertising campaigns, with Kraft Heinz taking the Grand Prix for "Trigger the taste" and Bauer Media Outdoor UK being recognized for a social impact campaign.

A national digital outdoor advertising campaign utilizes the World Cup to promote suicide prevention support for men across the UK.

The Outdoor Media Awards revealed their shortlist, with the top winner receiving £150,000 in digital advertising space from Bauer Media Outdoor.

New research identifies an 11% drop in daytime social media engagement and highlights how out-of-home advertising can prime these audiences to boost campaign effectiveness.

National digital outdoor advertising campaign 'Not on myPhone' targets carbon emissions from unnecessary cloud storage.

Bauer Media Outdoor is providing pro-bono digital advertising space for a nationwide campaign urging the public to delete phone photos to reduce cloud storage carbon emissions.

Bauer Media Outdoor UK partnered with M+C Saatchi to launch a nationwide digital advertising campaign that tackles environmental impact by encouraging people to delete unwanted phone photos.

The UK out-of-home advertising industry is seeing a major resurgence through digital innovation and strategic investments in infrastructure and data.

This series highlights the untapped potential of regional out-of-home advertising by exploring the diverse moods, movements, and spending habits of UK audiences outside London.

Bauer Media Outdoor has signed a seven-year deal to install and manage a new digital advertising network across 300 Morrisons supermarkets starting in 2026.

A seven-year partnership with Bauer Media Outdoor will bring digital advertising screens to 300 supermarket entrances to capture supplier marketing spend.

Bauer Media Outdoor UK will deploy 300 digital advertising screens across Morrisons stores starting in 2026 through a new seven-year partnership.

Bauer Media is restructuring its leadership team to prioritize core growth in its audio, publishing, and outdoor advertising divisions.

Sustainable timber bus shelters featuring digital advertising screens and biodiversity enhancements are being installed across Basildon in partnership with Essex County Council.