Beiersdorf in the news

Beiersdorf's stock price stayed nearly flat at 98.14 euros, underperforming the DAX, with the company reporting strong global sales and profits in skin care and consumer goods.

Beiersdorf's stock rose 0.5% to 98.76 EUR with stable quarterly revenue and an expected dividend increase.

Beiersdorf's stock showed a slight rise with stable dividend outlook and analyst projections indicating potential growth despite being below its 52-week high.

Beiersdorf's stock shows minor short-term decline but strong long-term growth prospects with stable earnings and increasing dividends.

A 100 EUR investment in Beiersdorf stock 10 years ago would have grown by 36.26% to about 136.26 EUR, excluding dividends and splits.

Beiersdorf stock price increased to 80.60 EUR, crossing above its 20-day line, despite being in a long-term downtrend since March 2, 2026.

Beiersdorf is strategically enhancing its corporate communications with AI and digital transformation, appointing a new Head of Digital & AI Communication to lead these efforts.

Beiersdorf stock showed positive momentum in the DAX due to strong brand performance and anticipation of future earnings.

Beiersdorf's stock price declined by 1.06% to 80.42 Euros, reversing a recent upward trend, with lower trading volume.

Jonas Gödde will lead the AI transformation and digital development of corporate communications at Beiersdorf.

Jonas Gödde has been appointed Head of Digital & AI Communication at Beiersdorf, focusing on AI integration and digital channel development.

Beiersdorf Aktiengesellschaft acquired 887,151 shares through its 2026/2027 share buyback program between May 6 and August 21, 2026, including an expanded first tranche.

An investment in Beiersdorf shares five years ago would have resulted in a 23.02% loss, with 10,000 EUR now worth 7,698.26 EUR.

Beiersdorf Aktiengesellschaft released its 16th interim report on the 2026/2027 share buyback program, detailing the acquisition of 266,809 shares between August 17 and August 21, 2026, bringing the total to 887,151 shares since May 6, 2026.

Beiersdorf's stock saw an intraday lift following the expansion of its share buyback program to •200 million, even as its Nivea brand faced a 6.8% sales decline in the first half of 2026.

Beiersdorf experienced its first revenue decline since 2021 in the first half of 2026, primarily due to a 6.8% sales drop in its Nivea brand, impacting overall profitability despite ongoing strategic investments.

Beiersdorf doubled its share buyback program to 200 million euros and intensified its focus on the Nivea brand to boost growth in the skincare market.

Bernstein Research maintained an "Outperform" rating for Beiersdorf with a 95 Euro price target, noting robust performance in cosmetics and personal care despite mixed US market trends.

Bernstein Research maintained an "Outperform" rating for Beiersdorf with a 95 Euro target, citing robust cosmetics and personal care despite mixed US CPG market trends.

Beiersdorf's stock gained for the third consecutive day, closing at 79.58 Euros, contributing to an upward trend in the Dax.