Benefit Cosmetics in the news

Benefit Cosmetics is reviving its 'Bold is Beautiful' campaign with a #RaiseABrow charity pop-up shop and brow services, with all proceeds going to women's support charities.

Benefit Cosmetics' flagship store in Greenbelt, Philippines, has been renovated and expanded to offer enhanced brow services, workshops, and product displays.

Benefit Cosmetics is launching a mobile brow boutique in the UK to bring its services to rural customers.

Benefit Cosmetics discovered a high-reach creator promoting their product through an AI tool, leading to a new brand relationship.

Benefit Cosmetics uses experiential marketing like pop-up bars and nationwide tours to launch products and engage customers.

Benefit Cosmetics is opening a World Cup-themed pop-up pub in London, offering beauty services and entertainment alongside game screenings.

Benefit Cosmetics, an LVMH brand, is expanding its product line with new blushes and skincare, while the African American beauty market shows significant growth, with consumers spending a record $16.2 billion.

Benefit has released a new POREfessional concealer, which aims to provide pore-blurring effects and seamless coverage, building on the success of its popular primer.

Benefit Cosmetics is partnering with Secret Cinema's Grease: The Immersive Movie Musical to offer interactive beauty experiences and launch its new POREfessional Concealer.

Benefit Cosmetics launched The Porefessional Concealer, an expansion of their cult-favorite Porefessional line, offering full coverage and skincare benefits.

Benefit Cosmetics launched The POREfessional Concealer, a blurring, long-wear, and skincare-infused product available in 35 shades.

Benefit Cosmetics is set to release "The Porefessional Concealer" on August 5, offering 24-hour full coverage, hydration, and blurring effects with a skincare-based formula.

Benefit Cosmetics partnered with Secret Cinema to create a beauty activation for Grease: The Immersive Movie Musical, also promoting their new POREfessional Concealer.

Benefit Cosmetics's employee count decreased by 5.5% from 2023 to 2026, reaching 4,627 employees worldwide.

Benefit Cosmetics is launching a new vibrant makeup collection featuring colorful eyeliners, mascaras, bold blushes, highlighters, and lip tints.

Benefit Cosmetics partnered with Secret Cinema for a beauty activation celebrating Grease: The Immersive Movie Musical, coinciding with the launch of The POREfessional Concealer.

Benefit Cosmetics launched an immersive 'Beauty School' pop-up with Secret Cinema as part of the Grease musical, featuring product experiences and coinciding with a new product launch.

Benefit Cosmetics is partnering with Secret Cinema's Grease: The Immersive Movie Musical to launch an experiential "Beauty School" featuring product trials, interactive games, and exclusive offers.

Benefit Cosmetics partnered with Secret Cinema for a beauty activation tied to 'Grease: The Immersive Movie Musical', launching a new concealer.

Benefit Cosmetics has expanded its BADgal product line with new colored mascaras and eyeliners, offering a wider range of shades for eye makeup.