BeReal. in the news

BeReal is maturing by launching its first OOH campaign, focusing on authentic, spontaneous content and creator-driven brand collaborations to engage its 40 million mainly Gen Z users while developing sustainable monetization.

BeReal has launched a creator program emphasizing authentic content, supporting over 300 creators in France with plans for new tools and brand partnerships.

BeReal's first Paris metro campaign uses playful fake posters to encourage users to prank friends, blending its authenticity ethos with fun deception.

BeReal initiated its first out-of-home ad campaigns in NYC and Paris, targeting students with creative visuals to promote spontaneous photo sharing.

BeReal is expanding its U.S. marketing to promote authentic, limited social sharing that counters doom scrolling and AI-driven content, focusing on high user engagement and genuine connections.

BeReal is a French social app emphasizing spontaneous, authentic photo sharing, with 16 million active users in 2025 and strong appeal among Gen Z and young adults.

Voodoo acquired the social app BeReal, aiming to revive its declining user base and integrate it with its gaming and advertising strategies.

Dopamean helps Gestes Propres run a BeReal campaign to promote proper waste disposal through simple, engaging scenarios as part of a wider media effort.

BeReal rose quickly as a spontaneous, authentic photo-sharing app but declined after changes made posting less genuine, leading to its near demise by 2025.

BeReal used Anvara to run a high-energy halftime campaign at a Florida college football game, boosting authentic social sharing among students.

BeReal used Anvara to run a halftime social media activation at Florida Gators' opener, boosting real-time engagement among college students.

BeReal used Anvara to launch a high-impact halftime campaign at a Florida Gators game, boosting real-time social engagement among college students.

BeReal activated a halftime campaign at Florida Gators football using Anvara to engage Gen Z with spontaneous photo sharing and real-time social media interaction.

Instagram introduced 'Shots', a disappearing one-view photo feature in DMs to rival BeReal by promoting authentic, ephemeral sharing.

BeReal used Anvara to run a halftime social media campaign at a Florida Gators game, boosting real-time engagement among college students.

BeReal is using influencer campaigns to promote its spontaneous photo-sharing app and attract advertisers, leveraging its GenZ user base and authentic content creators.

Snapchat created stories, while BeReal added timed posting, prompting brands to choose the best platform to engage younger users.