Best Western France in the news

Best Western is rapidly expanding in France and internationally with numerous new hotel openings and increased room capacity.

Best Western is rapidly expanding in France with nine new hotels and plans for more, while also growing its international presence with nearly 100 new hotels in early 2025.

Best Western France expanded its hotel network in 2025 with nine new properties across various regions, emphasizing sustainable, business-friendly, and diverse accommodation options.

Best Western France expanded with nine new hotels in 2024, growing its portfolio to over 300 properties and adopting a new sustainable and cooperative strategy.

Best Western Hotels & Resorts expanded in France with 9 new hotels in early 2025 across multiple brands and plans further growth domestically and internationally.

Best Western France expanded its hotel network significantly in 2025, adding 400 rooms and planning further openings domestically and internationally.

Best Western France highlights five trendy city-break destinations in Lille, Rouen, Rennes, Lyon, and Reims, combining local culture, comfort, and personalized experiences.

Best Western France experienced a mostly positive summer in 2024 with growth in several regions, though some areas faced challenges from heat and high costs, and business travel remains cautious amid economic concerns.

Multiple hotel loyalty programs including Best Western Rewards, GHA Discovery, World of Hyatt, Radisson, and Wyndham offer bonus points and promotions for stays through late 2025.

Multiple hotel loyalty programs including Best Western Rewards offer bonus points and special promotions for stays through 2025, with specific offers for France and Morocco.

BWH Hotels France uses a cooperative model to drive collective environmental and social responsibility among its 320+ independent hotels, focusing on local partnerships and ambitious sustainability goals.

The Tour de France boosts hotel bookings in Laval, with the Best Western fully booked on the event's key night.

BWH HOTEL GROUP France is hiring a full-time Commercial Assistant to manage group requests, client relations, and invoicing.

Best Western France seeks a client and hotel relations officer to support digital tool adoption, manage projects, and enhance customer satisfaction across its hotel network.

Parallel Hospitality has acquired the Aiden by Best Western hotel in Roissy-en-France, close to Charles-de-Gaulle airport.

Parallel Hospitality has acquired the Aiden by Best Western hotel in Roissy-en-France.

123 Investment Managers and Parallel Hospitality have completed the acquisition of the Aiden by Best Western hotel in Roissy-en-France.

Best Western Plus Hôtel Divona Cahors was awarded the top customer satisfaction score among Best Western France hotels for the second year running, praised for its personalized service and quality amenities.

Best Western France recorded a 2% revenue increase in 2024, expanded by 20 hotels, and saw record online bookings of 44.7 million euros.

Pierre Siegel has been re-elected as president of Best Western Hotels for a four-year term.