BETC FULLSIX in the news

BETC FullSix developed the "Les Produits Anti-Flemme" campaign for Leroy Merlin, launched in September 2026.

Tiphaine du Plessis, co-president of AACC and BETC Fullsix, reflects on the Cannes Lions, the economic value of creative industries, and her agency's success and focus on long-term impact.

French agencies achieved significant success at the Cannes Lions 2026, collectively winning 44 awards, with Publicis Conseil leading the pack.

BETC Fullsix President Tiphaine du Plessis called for the marketing industry to better prove its value as a major economic driver during the Cannes Lions 2026 festival.

Leroy Merlin launched a 1-hour YouTube challenge with content creators to make DIY fun and engaging for younger audiences, developed in collaboration with BETC Fullsix.

Leroy Merlin, in collaboration with BETC Fullsix, launched a new brand film, "Ethan & sa maman," emphasizing family reconnection through home improvement and creative use of their products.

Tiphaine du Plessis of BETC Fullsix was elected co-president of AACC, focusing on AI integration and agency transformation, succeeding Bertille Toledano.

Tiphaine du Plessis, president of BETC FULLSIX, was elected co-president of the AACC, bringing expertise in brand transformation, digital, and AI to help members navigate industry changes.

Leroy Merlin released a new advertising film by BETC Fullsix and Havas Media highlighting its brand promise, kicking off a series of saga films for the year.

Leroy Merlin and BETC Fullsix released a new ad highlighting family reconnection via garden renovation, emphasizing home improvement's impact on life.

Citroën and BETC created a satirical 2034 election campaign highlighting future unpredictability while promoting Citroën's 8-year warranty.

Leroy Merlin and BETC Fullsix launched a YouTube show with influencers to make DIY fun and accessible, using authentic, competitive content tailored for social media.

Leroy Merlin used the leaked 'Louvre' password to offer a 10% discount on security cameras in a humorous marketing campaign with BETC and BETC Fullsix.

Leroy Merlin offers a 10% discount on security cameras using the code LOUVRE, turning the viral Louvre password blunder into a promotional campaign.

BETC Fullsix has secured several nominations for the 2025 TikTok Ad Awards for its creative work with brands like Citroën and YSL Beauté.

Tabac info service and agencies BETC and BETC Fullsix launched a music-based campaign, "#Stoplist Mois sans tabac," to help smokers quit by using songs to overcome cravings.

Leroy Merlin turned the leaked Louvre museum security password into a viral promotional code for home surveillance cameras.

Leroy Merlin leveraged a viral news story about the Louvre's weak security password to offer a 10% discount on surveillance cameras, creating a digital treasure hunt that spread rapidly online.

Mois sans tabac 2025 uses a playlist of six three-minute songs by French artists to help smokers replace cravings with positive musical moments.

Leroy Merlin and BETC Fullsix created a YouTube DIY competition show to engage younger audiences with fun, relatable home improvement challenges.