BETC HAVAS in the news

Vitor Kamada is the new chief media officer at BETC Havas, leading media and business intelligence.

PicPay is initiating a new agency selection process, following a controversial competition last year that chose BETC Havas, whose partnership will end in October.

BETC HAVAS strengthens its Rio de Janeiro leadership with new Vice President of Business, Ana Paula Perdig o, and Executive Media Director, Giovana de Vito.

BETC Havas hired Ana Paula Perdigão as VP of Business and Giovana de Vito as Executive Media Director in Rio de Janeiro to enhance its offerings.

BETC Havas appointed Ana Paula Perdigão as VP of Business and Giovana de Vito as Executive Media Director for its Rio de Janeiro office.

BETC Havas strengthens its leadership team in Rio de Janeiro by appointing Ana Paula Perdigão as Vice-President of Business and Giovana de Vito as Executive Media Director.

BETC Havas hosted the second season premiere of 'Visionárias na Direção', a program promoting female directors in advertising that has already generated significant commercial results and positive market reception.

Vanish has launched a new Oxi Action formula and campaign, created by BETC Havas, to demonstrate its effectiveness in removing tough stains during quick wash cycles, catering to modern consumer habits.

BETC Havas appointed Gabriela Soares as its new Chief Strategy Officer, bringing extensive experience in strategy and corporate governance.

BETC Havas appointed Gabriela Soares as Chief Strategy Officer to strengthen its strategic focus in response to advertisers' demands for measurable ROI and business partnership.

BETC HAVAS won the creative account for Pepsi in Brazil, handling all advertising and strategic communication for the brand's portfolio.

Pilão launched a nationwide multi-channel campaign created by BETC HAVAS featuring Fernanda Gentil to promote coffee as a recovery tool during late-night World Cup matches.

Camila Nakagawa takes over as CEO and Co-President of BETC Havas to lead digital transformation and data-driven creative strategies.

TIM and BETC Havas are launching a project that replaces generic ad music with songs from independent artists to provide them with mass digital exposure.

TIM launched a humorous Mother's Day campaign created by BETC HAVAS featuring a famous referee's mother to connect with football fans.

BETC Havas appoints Camila Nakagawa as CEO and Erh Ray as Chairman amidst a week of major leadership shifts and mass hiring across the Brazilian advertising market.

BETC Havas appoints Camila Nakagawa as CEO and Erh Ray as Chairman to lead its Brazilian operations and strategic growth.

Camila Nakagawa is appointed as the new CEO of BETC Havas, succeeding founder Erh Ray who moves to a Chairman position.

A new advertising campaign by BETC HAVAS for SBP uses regional forró music and cultural traditions to market insecticides as a replacement for the improvised use of flip-flops.

Founder Erh Ray is stepping down as CEO of BETC Havas to become chairman, handing leadership of the agency to Camila Nakagawa.