Biggie in the news

Teresa Rinaldi shares her role as a media tradeuse at Gamned, highlighting her work in programmatic campaign management, career journey, and the evolving nature of the field.

Gamned! MEA's 2025 Trend Book forecasts AI-driven marketing growth, evolving consumer behaviors, and new media strategies shaping digital marketing in the Middle East.

Chloé Six-Latapie, former Gamned! France General Manager, is now Chief Growth Officer at Biggie France to drive agency growth.

Gamned! initiated Switzerland's first programmatic DOOH campaign for Visilab, marking a key step in digital out-of-home advertising with plans for broader market adoption.

Gamned helps companies optimize marketing campaigns by dynamically adjusting advertising based on real-time weather conditions, improving sales and ROI.

Silvana Imperiali Chételat takes over leadership of Gamned Switzerland, with Diane de Vilmorin as Deputy Managing Director for Geneva.

Silvana Imperiali joins Gamned as Deputy General Director to lead and expand its DACH region operations, bringing 20 years of media experience.

Chloé Six-Latapie is promoted to Chief Growth Officer at Biggie France, a new agency formed by merging Gamned!, Repeat, and 3qtz.

Biggie Group merges Gamned!, Repeat, and 3qtz into Biggie, a hybrid agency offering integrated marketing and media strategy services.

Biggie Group combines Gamned!, Repeat, and 3qtz into a hybrid agency Biggie, targeting €650M+ media buying in 2024 with broad marketing and media services.

Biggie Group formed an integrated agency combining Gamned, Repeat, and 3qtz to provide full-spectrum media and marketing services under new leadership.

Gamned! merged with other agencies to become Biggie, enhancing its SEO and omnichannel marketing capabilities while managing a large international client base.

Biggie Group has acquired 3qtz, a digital marketing agency specializing in strategic consulting, media services, and measurement, serving notable clients.

Biggie Group uses DK's platform to automatically measure and reduce the carbon footprint of its multi-channel advertising campaigns.

TF1 sold its programmatic advertising company Gamned ! to HLD, which plans to expand internationally by creating Biggie Group amid a fast-growing digital ad market.

Biggie Group, formed by merging Gamned! and Repeat, rapidly grows as a flexible omnichannel marketing leader in Europe with €141M revenue and global ambitions.

Anne-Sophie Cruque has been appointed managing partner for France at Biggie Group, joining its executive committee with extensive media agency leadership experience.

Gamned! is advancing sustainable digital advertising by deploying tools and practices that reduce carbon emissions while maintaining campaign performance, especially targeting the Middle Eastern market.

Gamned is becoming independent again after being reacquired from LeadMedia Group for up to 5 million euros.

Digital advertising faces challenges from untraceable inventory, making attention measurement crucial for optimizing campaigns through creative and media strategies tailored to audience behavior and context.