BrewDog in the news
Craft beer brewing
Tamtam found 20 recent articles about BrewDog.
- BrewDog Adds Four New Members To Senior Leadership Team
BrewDog has appointed four new senior leaders to drive its growth and international expansion, focusing on brand strategy, hospitality, category management, and global commercial opportunities.
- BrewDog calls on the nation to ‘Choose Craft’ with bold new campaign
BrewDog launched its 'Choose Craft' campaign with murals and advertisements to celebrate craft beer and its community.
- BrewDog launches ‘Choose Craft’ campaign across the UK
BrewDog launched its 'Choose Craft' campaign across the UK, championing craft beer and its community through murals and extensive advertising, following its 'Under New Ownership' initiative.
- BrewDog urges shoppers to ‘Choose Craft’ with latest campaign
BrewDog launched its 'Choose Craft' campaign to highlight quality ingredients, brewing passion, and community spirit through various advertising channels.
- BrewDog Asserts its Position as Category Leader and Calls on the Nation to ‘Choose Craft’ with Bold New Campaign
BrewDog is launching a nationwide "Choose Craft" campaign to champion craft beer, along with promotions and new beer releases.
- BrewDog plans seven-figure field sales investment
BrewDog is investing a seven-figure sum in a new field sales operation to expand its presence in UK independent convenience stores.
- BrewDog starting to see depletions improve, Tilray CEO says
BrewDog's depletions are improving, according to Tilray's CEO.
- BrewDog owner pours £50m into turnaround as it targets fresh start
Tilray Brands is investing over £50m to turn around BrewDog after acquiring the craft brewer, which entered administration due to financial and reputational problems.
- ‘A mountain to climb’: BrewDog’s new CMO on his plan to return the brand to health
BrewDog's new CMO admits the company faces a significant challenge to regain consumer trust and plans to restore the brand after a turbulent year.
- New BrewDog owners plough £50m into business repositioning
New BrewDog owner Tilray Brands invested £50m to reposition the craft brewer and overcome inherited negative headlines and significant debt.
- Tilray Brands (TSX:TLRY): Is BrewDog Driving Its Beverage Strategy?
Tilray Brands is diversifying its business beyond cannabis by expanding its premium beverage portfolio, including BrewDog, and reported record revenue.
- Tilray CEO praises ‘very supportive’ UK retailers as BrewDog turnaround kicks off
Tilray Brands' CEO praised UK retailers for their support during BrewDog's turnaround, highlighting significant investments and successful promotional efforts to revitalize the craft beer brand.
- BrewDog launches new phase as CEO vows to ‘get the engine working again’
BrewDog, under new owner Tilray, is launching a new brand platform and has made significant investments to recover from previous financial difficulties and operational issues.
- BrewDog refreshes senior team and launches ‘under new ownership’ campaign
Tilray Brands has overhauled BrewDog's senior leadership, launched an 'under new ownership' marketing campaign, and invested significantly to revitalize the brand, aiming for substantial growth and global expansion.
- BrewDog looks to win back taps across on-trade
BrewDog, under Tilray's ownership, is actively working to regain taps in pubs and rebuild its brand by focusing on quality, operational efficiency, and strategic expansion after a significant overhaul and investment.
- Can Brewdog get ‘equity punks’ onside in bid to move on from James Watt?
Brewdog's new owner, Tilray, faces the challenge of winning over skeptical 'equity punks' who feel let down by the company's sale and new direction, with sales having dropped 20% post-takeover.
- BrewDog Builds Momentum for Next Growth Chapter with Expanded Senior Leadership Team
BrewDog appointed four new senior leaders, including a Chief Marketing Officer and a Managing Director of Bars and Hospitality, to drive its next phase of growth and strengthen its brand and commercial focus.
- BrewDog strengthens leadership team with four senior appointments
BrewDog strengthens its leadership with four senior appointments across marketing, hospitality, strategy, and international commercial operations to support its global growth under Tilray Brands.
- New Brewdog owner mounts comeback from ‘horrible’ collapse
Brewdog's new owner, Tilray, is launching a comeback for the craft beer company following a significant sales decline attributed to negative media coverage and a misunderstanding of its administration, with new products and a marketing campaign already showing positive results.
- A Scottish beer brand, BrewDog, adds four leaders across marketing, hospitality and overseas markets.
BrewDog appointed four new senior leaders in marketing, hospitality, category, and international commercial roles to support its growth plans.
Articles collected by Tamtam and kept when they are about the company, newest first. Each links to its source.
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