Brioche PASQUIER in the news

Three companies in the Choletais region are offering public visits during the Toussaint holidays.

Brioche Pasquier is hosting factory tours on October 29, 2026, at its Les Cerqueux site, detailing brioche production and requiring reservations and adherence to safety rules.

Groupe Antoine, Voyages Richou, and Brioche Pasquier are opening their doors to the public for visits during the Toussaint holidays, organized by the Choletais tourist office.

During the Toussaint holidays, three companies in the Choletais region – Groupe Antoine, Voyages Richou, and Brioche Pasquier – are offering public tours organized by the local tourist office.

Brioche Pasquier updates packaging for its brioche products to emphasize its long-standing use of sourdough to align with consumer interest in authentic and preservative-free bakery items.

Brioche Pasquier updated its packaging to highlight its sourdough use, aiming to resonate with consumers who associate sourdough with healthier and higher-quality products.

Brioche Pasquier updated its packaging to emphasize its long-standing use of sourdough in its brioche recipes, aligning with increasing consumer preference for authentic and preservative-free products.

Brioche Pasquier extends its principal partnership with Northamptonshire County Cricket Club and the Steelbacks Foundation for a third year, supporting community cricket initiatives and club branding.

A union representative at Brioche Pasquier contested his dismissal, which management attributed to his refusal to change positions.

Brioche Pasquier UK appointed Alain Vivion as Managing & Industrial Director and Fabien Pasquier as Commercial Director.

Brioche Pasquier UK announced new management, appointing Alain Vivion as Managing & Industrial Director and Fabien Pasquier as Commercial Director.

Brioche Pasquier UK appointed Alain Vivion as Managing and Industrial Director and Fabien Pasquier as Commercial Director.

Brioche Pasquier is a long-standing sponsor of French sports, including basketball team Cholet Basket and the French national football teams.

Brioche Pasquier reinforces its partnership with Roald Dahl’s Marvellous Children’s Charity, continuing to raise funds and support specialist nurses for seriously ill children.

Brioche Pasquier has deepened its partnership with Roald Dahl’s Marvellous Children’s Charity, raising significant funds and supporting specialist nurses for seriously ill children.

Pascal Pasquier founded the agro-food group Brioche Pasquier, which grew from a family bakery into an international industrial pastry and viennoiserie producer.

The Pays de la Loire region is a national leader in business tourism, attracting 715,000 annual visitors to 190 companies, spanning industrial, agri-food, and artisanal sectors.

Brioche Pasquier is launching a summer promotion offering theme park days out and cash prizes with purchases of their Pitch brioche products.

Brioche Pasquier is running a summer campaign featuring a prize draw for family theme park days and cash prizes, alongside in-store promotions for its PITCH brioche range.

A large-scale, humorous marketing campaign was deployed across France to launch a new line of pretzel burger buns.