CIVP - Vins de Provence in the news

Provence wines are demonstrating resilience in a challenging market, with increased sales, exports, and strategic supply management.

The CIVP is outlining a strategy for Provence wine production to adapt to climate change and reinforce its global leadership, particularly for rosé, by 2035.

Vins de Provence is proactively addressing climate change and market evolution to secure its global leadership in wine production by focusing on sustainable practices and consumer-driven strategies.

The 2026 Var wine harvest was exceptionally early due to heatwaves, leading to night harvesting to preserve grape quality amidst challenges like unsold stock and labor shortages.

The Provence wine industry is proactively adapting to environmental challenges, market evolution, and changing consumer demands through strategic initiatives in viticulture, branding, and wine tourism.

Provence wine producers are harvesting their 2026 grapes at night to ensure the freshness and quality of their rosé wines, showcasing adaptability to climate change.

The CIVP launched "Destinations vins de Provence" to centralize and promote the region's diverse wine tourism offerings, aiming to enhance the visitor experience and strengthen the local wine industry.

Vins de Provence is implementing a strategic plan for 2035 to adapt to climate change and market evolution, focusing on sustainable viticulture, soil health, and consumer expectations to secure its future as a leader in rosé wine.

Wildfires in Var, France, caused limited and localized damage to vineyards, with vines acting as effective firebreaks.

The CIVP launched a new platform to consolidate and promote Provence's wine tourism offerings, aiming to make it a year-round destination by highlighting diverse experiences and supporting winemakers' diversification.

Provence rosé sales are slowing, leading to strategic adjustments including a new reserve system, a distinctive logo, and plans for a unique sparkling wine, alongside international market expansion and water management initiatives.

The CIVP launched a digital platform, "Destinations Vins de Provence", to promote wine tourism in the region with curated experiences and itineraries.

A new wine appellation, AOP Cru Sainte-Victoire, has been established in Provence, aiming to premiumize and diversify the region's wine offerings.

The CIVP is capping Provence rosé wine commercialization at 1 million hectoliters for the 2026 vintage due to oversupply, implementing new reserve rules, and launching a collective brand logo to maintain market balance and differentiate its products.

The CIVP has implemented an interprofessional reserve system for the 2026 vintage to regulate rosé wine production based on individual commercial capacity and launched a new marketing strategy with a distinctive collective sign.

The CIVP is implementing a new system for the 2026 vintage that ties rose wine production limits to individual commercial performance and launching a new marketing campaign with a collective emblem.

Crédit Agricole Provence Côte d'Azur is investing 1.7 million euros in a five-year partnership with CIVP to strengthen the Provence wine industry, focusing on sustainable practices and maintaining its leadership in rosé wine.

Crédit Agricole Provence Côte d'Azur is investing —1.7 million over five years in a partnership with CIVP to strengthen the Provence wine sector's leadership, focusing on sustainability, quality, and brand image.

Crédit Agricole Provence Côte d'Azur and the CIVP signed a 1.7 million euro partnership to support and develop the Provence wine industry.

Provence wine producers are implementing production regulations and diversifying into sparkling wines to combat a major crisis linked to overproduction and falling market prices.