Commanders Act in the news

Commanders Act and First-id are partnering to integrate First-id's persistent identity technology into Commanders Act's data management platform, enabling brands to better leverage their first-party data for marketing.

Commanders Act and First-id partnered to integrate first-party identification into a unified marketing platform, helping brands manage digital identities and boost marketing ROI.

By June 2019, 80% of major French publishers used CMPs like Quantcast, Didomi, and Commanders Act to comply with GDPR.

Due to declining third-party cookies and privacy rules, advertisers must rely on server-side first-party data and aggregated platform reports to optimize digital campaigns amid fragmented data sources.

Commanders Act uses a humorous mural to illustrate the challenges and solutions around the end of third-party cookies and the importance of first-party data.

Commanders Act developed a humorous fresco to illustrate the consequences of cookieless browsing and the increasing importance of first-party data collection for digital teams.

Commanders Act upgraded its CDP with server-side APIs and acquired Adloop to optimize media attribution and data activation in a cookieless digital environment.

The end of third-party cookies by 2024 will disrupt digital ad targeting, pushing advertisers to rely on first-party data collection and new tools to maintain tracking and measurement.

Clarins is optimizing e-commerce performance and conversion tracking by implementing a server-side technology with Commanders Act, moving away from cookie-dependent methods.

Commanders Act diversified its marketing analytics platform to adapt to GDPR changes, the end of third-party cookies, and privacy-focused browsers.

Commanders Act acquired Adloop to enhance its media investment optimization capabilities by combining strategic and tactical marketing analytics.

Commanders Act acquired Adloop to enhance its media investment optimization by combining strategic and tactical marketing analytics.

Commanders Act acquired Adloop to enhance media optimization and advertising performance measurement for brands.

Commanders Act acquired Adloop to add campaign analytics and media optimization to its marketing platform.

Commanders Act's study shows optimizing online consent rates depends on clear, visible banners, brand trust, legal ease of refusal, UX design, and innovative consent methods.

Commanders Act X is a server-side CDP platform that enhances data governance by ensuring data quality, security, compliance, and effective customer data activation for business growth.

Commanders Act introduced a Server-Side platform in 2022 to help digital teams manage customer data efficiently and comply with GDPR amid the decline of third-party cookies.

French websites have largely standardized consent banners following CNIL rules, with opt-in rates slightly declining but user experience and design choices still crucial for performance.

Explicit cookie consent mandated by CNIL led to high user opt-in rates when banners are well optimized, contrary to market fears of consent collapse.

Commanders Act earned the RGPD Check Excellence Label for top GDPR compliance, confirming its leadership in secure, compliant customer data platform services.