Coudac in the news

Coudac is transforming into a digital advertising agency, rebuilding its creative department and refocusing on impactful messaging in response to AI's influence and market changes.

Coudac's CEO argues that leveraging custom search-intent segments and first-party CRM data transforms YouTube from a simple awareness tool into a high-converting performance channel.

Modern retail must use digital advertising to drive physical store traffic rather than competing directly with e-commerce giants on their own terms.

Launching a brand via influencer fame drives fast initial sales, but true growth requires building independent marketing beyond the creator’s personal reach.

Coudac is expanding its client portfolio by providing strategic and creative Social Ads support to Sans Complexe, Isotoner, and Cuure across various European markets.

Spotify won't replace YouTube for broad video but could dominate long-form spoken video like podcasts by leveraging premium ads, creator monetization, and TV strategies.

Coudac diversifies by incubating and partnering with early-stage specialized agencies, supporting their growth with minority investments and aiming for broad digital marketing coverage.

Automation by major digital platforms is transforming media buying, shifting the role from technical campaign management to strategic performance management and creative oversight.

Arnaud Thevenet joins Linker as Senior Communication Consultant to boost its tech communication and international strategy capabilities.

Coudac introduces a TikTok Shop support service featuring creator access, live shopping, and enhanced advertising.

Advertisers are increasing spend on AI-driven direct response campaigns to counter cautious consumer spending and economic uncertainty.

Théo Lion of Coudac discusses AI innovations in advertising at Cannes Lions 2024 and the company's focus on leveraging these trends.

Fabio Gauthier has been named Head of Sales at Coudac as of November 2023, reporting to CEO Théo Lion.

Fabio Gauthier joins Coudac as Commercial Director to lead sales expansion in France and Europe, leveraging his digital marketing expertise from VivaTech.

Coudac, a digital marketing agency founded by Theo Lion, rapidly grew by specializing in social ads and leveraging an edutainment strategy to attract over 130 clients and surpass 3 million euros in revenue.

Coudac founders Théo Lion and Paul Maher shared their entrepreneurial journey and business insights at a Start in Saclay masterclass at HEC Paris.

Coudac is a fast-growing, fully remote e-commerce advertising agency managing millions in ad spend and actively recruiting remote talent.

Th \u00e9o Lion, CEO and co-founder of Coudac, discusses his background and entrepreneurial journey after graduating from HEC Paris.