Decathlon Digital in the news

Decathlon has integrated Vusion's digital solutions, including electronic shelf labels and a cloud platform, into over 700 stores globally to automate pricing and enhance customer experience.

Decathlon Germany integrated Wero, a European bank-to-bank payment system, onto its website, aiming for reduced costs and enhanced customer loyalty, with plans for in-store expansion.

Decathlon Spain boosted its 2025 net profit by 17.37% to 84 million euros and increased gross sales by 8.1% to 2,342 million euros.

Decathlon is upgrading its Digital Asset Management system with AI to create a content factory, focusing on efficient asset management and cost reduction.

Decathlon Digital implemented an AI-powered image metadata generation system to enrich its media library, processing 2 million product images efficiently and cost-effectively.

Decathlon is rebranding and redesigning its global stores to create a more immersive, digitally-integrated, and enjoyable shopping experience.

Decathlon is pivoting its Chinese strategy toward digital community engagement, localized store optimization, and value-driven products for rational and aging consumers.

Adcities secured  3 million in Seed funding to scale its AI-powered platform that makes outdoor advertising as measurable and targeted as digital marketing channels.

Decathlon launched its largest flagship store in Bengaluru, combining innovative tech, sustainability, and community sports engagement.

Decathlon is rolling out a new mobile checkout solution, Orisha Commerce, to all its French stores, allowing employees to check out customers directly at the shelves.

Decathlon is piloting free-to-use smart lockers in Czech parks to provide public access to sports equipment through a mobile app.

Decathlon is scaling its German mobility business through new partnerships for e-bike GPS tracking, employee leasing services, and refurbished bike retail spaces.

A new global identity, AI-driven supply chain modernization, and an ambitious 2050 net-zero sustainability strategy are being implemented.

Decathlon launched a reactive marketing campaign using the CrowdStrike tech outage to encourage people to exercise outdoors instead of staring at crashed computer screens.

Decathlon is modernizing its brand, enhancing customer experience, and committing to sustainability through digital innovation, supply chain optimization, and in-store technological upgrades.

Decathlon Digital established an architecture committee to guide engineers through complex decision-making, aligning with strategic goals while acknowledging the chaotic reality of organizational processes.

Decathlon Poland boosted customer loyalty by integrating its new program with its mobile app, focusing on personalized, omnichannel engagement.

Decathlon is industrializing its AI models for data analytics, customer personalization, and operational automation, driven by its AI Factory and a structured development methodology.

Decathlon Digital created a Security Advice Office team to enhance cybersecurity support and strategy across its global operations.

Decathlon's AI Factory has developed an AI-powered pricing engine for second-hand products to optimize margins, improve reliability, and enhance customer experience in its growing resale market.