DEMA in the news

Henrik Hofmann Kraft explains how DEMA helps e-commerce businesses maximize order profitability by avoiding ROAS pitfalls and fostering data-driven decisions.

Henrik Hoffman Kraft discusses DEMA's complex e-commerce platform, development challenges, and practical tips for online retailers.

Henrik Hoffman Kraft discusses DEMA's complex e-commerce platform, development challenges, and advice for online retailers.

Dema AI, an AI-driven e-commerce analytics startup, increased revenue but deepened losses in 2024 while preparing for growth and new funding in 2025.

Dema.ai increased revenue but deepened losses in 2024 while preparing for growth and further fundraising in 2025.

Dema AI increased revenue but also losses in 2024 while preparing for growth and further fundraising in 2025.

Michelle Patino, once a pandemic hero nurse, now faces legal, financial, and ethical scandals as her company DEMA unravels amid investigations into mismanaged public funds and personal misconduct.

DEMA founder Michelle Patino denies any wrongdoing amid investigations into millions in questionable no-bid contract billing and related criminal probes.

DEMA founder Michelle Patino denies any wrongdoing amid FBI investigations into questionable no-bid contracts and billing practices in Sonoma County and Texas.

DEMA founder Michelle Patino denies any wrongdoing amid FBI and local investigations into millions in questionable no-bid contracts and billing irregularities.

The FBI searched the home of DEMA founder Michelle Patino amid a federal probe into the company's questionable homeless housing contracts and billing practices in California and Texas.

The FBI searched the home of DEMA's founder amid investigations into the company's questionable homeless housing contracts and Patino's legal troubles.

The FBI searched the home of Michelle Patino, founder of the defunct DEMA, amid federal probes into the company's questionable homeless housing contracts and billing practices in Sonoma and Harris Counties.

Jessika Ödling from DEMA explains Marketing Mix Modeling, its history, methodology, and practical application in companies.

DEMA, founded by Michelle Patino, grew rapidly through no-bid Sonoma County contracts but faced audits, allegations of fraud and harassment, leading to contract termination and federal investigations.

DEMA, founded by Michelle Patino, grew rapidly through no-bid Sonoma County contracts but faced audits and investigations revealing millions unaccounted for, misconduct allegations, and criminal probes involving county officials.

DEMA CEO offered consulting jobs to relatives of public health directors overseeing her contracts, leading to conflict-of-interest allegations and felony charges against a former health director.

Aim’n uses Dema's AI-powered e-commerce analytics to optimize business metrics with support from Est Populo agency.

DEMA is planning post-2029 show locations beyond its current three-city rotation, managing challenges like inflation, weather impacts, and competition from events like Formula One while maintaining stable attendance and buyer engagement.