Dentsu Creative in the news

APAC CMOs plan significant budget increases, show high confidence, and have elevated expectations for AI's impact and transparency, while still valuing human creativity and real-world experiences.

Dimitra Georgakis has been named president of Dentsu Creative Canada.

Dentsu Creative's 2026 CMO Report explores how marketing leaders are moving from AI possibilities to tangible results, based on a global study of 1,950 decision-makers.

Dimitra Georgakis is now President of Dentsu Creative Canada, overseeing national vision, growth, and client experience, while also continuing as chief client officer.

Dentsu Creative UK's 2026 'Making It Real' global CMO report reveals marketers are optimistic about AI but prioritize human qualities for competitive advantage, focusing on measurable business impact over just efficiency.

Fiona McArthur, Chief Growth Officer at Dentsu Creative, has been appointed Chair of the EACA Creative Agencies Council to address AI and new business models in the agency landscape.

Monks appointed Carissa Ranelycke and Kevin Larson to lead integrated production and creative craft, respectively, for its global Google partnership, focusing on AI-driven workflows and storytelling.

Dentsu School of Influence, in partnership with CSA, is launching its One Big Week creator accelerator in Cape Town to help South African creators build sustainable digital businesses.

Dentsu renews its partnership with the LIA Creative LIAisons program, sponsoring emerging talent development, jury participation, and mentorship opportunities.

D&AD announced its 2026 award winners, with Black Pencils going to Isle of Any, Uncommon Creative Studio, and Publicis Conseil, while Dentsu Inc. was named Design Agency of the Year.

Dentsu Creative developed the "Buongiorno Benessere" campaign for Zymil to promote daily well-being through an integrated media strategy and engaging real-life events.

Halfords' new campaign 'For all wheelkind' was created by Dentsu Creative.

Dentsu India appointed Santosh Mishra as Managing Partner – Client Management to strengthen client leadership and deliver integrated solutions.

Dentsu Creative's Gurugram office secured South Asia 'Agency of the Year' and 'Network of the Year' at Adfest 2026 with multiple awards for various campaigns.

Dentsu Creative launched a new brand platform and visual identity called "Primetime Play" for Sky Vegas, featuring actor Kaya Scodelario in a cinematic campaign.

Dentsu Creative launched "Primetime Play" for Sky Vegas, an integrated brand platform featuring Kaya Scodelario, reconnecting the brand with Sky's entertainment roots through a cinematic multi-channel campaign.

Dentsu India launched Dentsu Performance Studio, a new creative-led performance marketing practice, integrating creative, production, media, and measurement to drive business outcomes.

Prerna Mehrotra will take on an expanded role as Chief Client Officer for APAC and CEO for Singapore at dentsu from October 2026, focusing on client partnerships and regional growth.

Dentsu India launched Dentsu Performance Studio, a new practice merging creative strategy, AI production, media, and measurement to enhance performance marketing.

Sahil Shah, CEO of Dentsu Creative Isobar, highlights the importance of distinction and surprise in advertising to break through competitive market clutter.