Desjoyaux pools in the news

Desjoyaux Pools is promoting mini-pools through a new advertising campaign, noting a significant increase in their sales due to decreasing land sizes.

Desjoyaux observes growing demand for smaller, less deep, and more affordable but better-equipped pools, reflecting reduced plot sizes, tighter budgets, and a shift towards play areas.

Desjoyaux Pools has invested 50 million euros in internalizing production and enhancing plastic recycling, alongside diversifying into PVC waterproofing, while preparing for a generational leadership transition.

Desjoyaux, the global leader, manufactures its buried swimming pools, as shown in a behind-the-scenes photographic tour.

Piscines Desjoyaux, led by Jean-Louis Desjoyaux, is a global pool manufacturer preparing for leadership transition, investing in its integrated French factory, and diversifying into profitable PVC recycling to smooth business seasonality.

Desjoyaux is investing 45 million euros to internalize production of recycled plastic materials, liners, and motors, aiming for a 10% volume growth in 2026 and reduced costs after four years of declining revenue.

Desjoyaux is opening a new display pool showroom in Harrogate, UK, from May 8-10, to showcase its fully installed pools and eco-friendly options.

Piscines Desjoyaux, a global leader in buried pools, is expanding its concession network with attractive terms and comprehensive support for new partners.

Piscines Desjoyaux is deploying an immersive digital campaign on CANAL+ to enhance brand visibility and support its dealership network.

Desjoyaux, the global leader in pools, celebrates 60 years while its Niort agency marks 25 years of operation, having installed over 4,000 pools with an innovative construction method.

Desjoyaux, a specialist in buried pools, is running an advertising campaign on the Canal+ application using a pre-roll format that transforms the user's homepage.

Piscines Desjoyaux is launching an AI-produced, humorous ad campaign featuring cats to promote a 14,950-euro pool offer for its 60th anniversary.

Piscines Desjoyaux completed a large-scale project in Saudi Arabia, constructing three interconnected lakes as part of a major urban and tourism development.

Desjoyaux Pools is accelerating international development by opening new stores, establishing importers, and exploring new markets like West Africa.

The global swimming pool construction market is set to expand from $7.49 billion in 2025 to $8.38 billion by 2030, fueled by increased residential and hotel construction, and innovations in pool technologies.

Piscines Desjoyaux expands internationally with a new store in Londrina, Brazil, reinforcing its global leadership in buried pool construction and seeking franchise partners.

Mini swimming pools are trending in France driven by smaller gardens, tighter budgets, tax exemptions for smaller sizes, and a shift in consumer preferences towards relaxation and less maintenance.

Desjoyaux faces declining revenues since 2022 but recent hot weather has boosted pool demand, potentially increasing orders by 12.5% soon.

Desjoyaux faces declining sales amid economic and regulatory challenges but is investing €40 million to increase production capacity and improve sustainability.