Direct Assurance in the news

Direct Assurance launched a new brand film to assert the quality of its service, demonstrate the importance of effective insurance, and address perceptions about digital insurers amid economic challenges.

Direct Assurance's new ad humorously tackles superstitions with a black cat to promote insurance.

Direct Assurance launched a new ad campaign featuring a black cat to challenge perceptions of its service quality and highlight customer satisfaction in an effort to become a premium accessible brand.

Direct Assurance launched a new brand film "Chat noir" to showcase its quality claims service, aiming to strengthen its brand positioning.

Direct Assurance launched a new advertising campaign featuring a black cat theme to highlight the importance of insurance in daily life and build customer trust.

Direct Assurance launched a cinematic brand film with a black cat to appeal to 25-49 year olds and improve service quality perception.

A survey reveals that parents of young drivers harbor significant anxiety due to the high road mortality rate among 18-24 year olds, driven by concerns over risky behaviors like phone use and fatigue, highlighting a collective failure in prevention and a demand for better safety tools.

Direct Assurance is expanding its health insurance offerings to seniors and non-salaried workers, providing cost-saving and assistance services through partnerships with Itelis and Angel.

Direct Assurance is expanding its health insurance reach to seniors and self-employed professionals while aiming to triple its customer base.

Direct Assurance is expanding its health insurance offerings for seniors and the self-employed, integrating cost-saving networks and home assistance services to drive rapid portfolio growth.

Direct Assurance is expanding its health insurance offerings, targeting seniors and self-employed individuals with new services and aiming for significant market growth.

Direct Assurance outlines its comprehensive and customizable home insurance options for 2026, featuring competitive online services and efficient claims handling.

Comprehensive and digital-first home insurance plans starting from 5€ per month with customizable coverage and 24/7 assistance.

Direct Assurance warns of a 26% rise in 'crash for cash' scams where fraudsters stage accidents to extort insurance payouts and steal identities.

Direct Assurance is launching a new multi-channel advertising campaign and communication platform created by Artefact 3000.

Direct Assurance is alerting drivers to a rising 'crash for cash' scam involving staged accidents and identity theft for fraudulent insurance claims.

Direct Assurance is raising awareness about the increasing "crash for cash" insurance scam in France, which involves staging accidents to defraud insurers and victims.

A new "crash for cash" insurance scam is growing in France, involving staged minor accidents to defraud motorists and insurers, leading to financial and personal risks for victims.

Direct Assurance warns about "Crash for cash" fraud, where individuals intentionally cause minor accidents to claim financial benefits from insurance.

Direct Assurance experienced a massive cyberattack, leading to the theft and darknet sale of personal data from over 15,000 customers.