Eskimoz in the news

GEO is a new extension of SEO aimed at optimizing brand presence in AI-powered search engines by focusing on citations, trust, and specific content to capture emerging customer journeys.

The customer experience and CCaaS market is active with acquisitions, leadership changes, and growth initiatives, while tourism and digital marketing sectors also show notable developments.

Médina Hammouche became Business Development Director at Eskimoz in September 2025, bringing extensive sales and management experience.

Eskimoz identified leading brands across sectors dominating visibility in AI-generated search responses, highlighting the strategic importance of Generative Engine Optimization.

Eskimoz's study reveals leading brands' visibility in AI conversational search engines, highlighting the strategic importance of optimizing for generative AI platforms across industries.

In 2025, top French SEO agencies like SEO Hackers and Eskimoz offer specialized services with varied pricing, and choosing the right agency depends on your specific SEO needs and budget.

Eskimoz Bordeaux offers advanced, multi-channel SEO and digital marketing services with a focus on AI-driven search optimization for businesses in Nouvelle-Aquitaine.

Eskimoz introduced LLM Ranking to help brands monitor and optimize their visibility on AI conversational search engines by analyzing mentions, tone, and sources, with tailored SEO advice.

Volkswagen France awarded a 5-year data marketing contract to Axys and Eskimoz to optimize marketing performance and customer experience using data and AI.

In May 2025, LLM-generated search traffic exceeded 1%, showing rapid growth but still a minor share of total online search traffic.

AI-powered search engines are revolutionizing SEO by reducing clicks and increasing the use of AI-generated content and conversational queries, prompting marketers to adapt rapidly.

AI-driven search engines are fundamentally changing SEO, making it more complex and shifting user behavior towards instant AI-generated answers, with experts adapting strategies accordingly.

AI-driven search engines are radically changing SEO, reducing traditional clicks, increasing complexity, and challenging Google's dominance, with many experts still adapting strategies.

Eskimoz's survey reveals AI is transforming search engines, SEO practices, content creation, advertising formats, and challenging Google's dominance.

French online search behavior is increasingly fragmented across search engines, social media, video platforms, and sales sites, with younger users adopting diverse channels for information and shopping.

9% of French people use generative AI for online information searches, with younger users showing higher adoption, while Amazon leads product searches over traditional search engines.

Conversational AI search engines are rapidly growing in travel SEO, favoring original content and requiring enriched SEO strategies alongside traditional search optimization.

Eskimoz's April 2025 report highlights key tourism players' online visibility and the need for brands to adapt digital strategies amid evolving search behaviors.

Eskimoz will present a new Ipsos study on evolving online search behaviors at a Google-hosted conference in Paris.

Booking and Airbnb lead tourism SEO traffic, travel agencies and niche players grow, hotels depend more on ads, and mobile dominates travel searches.